It's so easy to buy into this 'Hustle' version of life that Gary Vee pushes so much.
I mean, I love Gary Vee, who doesn't, but seriously, you're working all these hours on the HUSTLE, you're forgetting to work on the STRATEGY.
I mean, you want an example right ?
Check out this video ...
Gary Vee would be proud of this mans hustle.
Only ... he's working so hard, he fails to see that the PATH TO SUCCESS is right next to him, just a few feet away.
But here he is hustling hard on getting up that escalator.
And how true is this in real life ?
I've lost count of the number of people I've spoken with who come to me saying 'I'm working all hours and I'm not getting anywhere'.
To me, the answer if obvious, you're working on the wrong bloody thing.
The term a 'busy fool' describes a person who is busy for the sake of being busy, rather than being busy doing the things that get results.
The weirdest part is, when I know I can help them dramatically improve their results, but it's going to cost them some money to work with me and they say 'nah man, i'm good' and off they go working on the wrong damn escalator once more.
That's what coaching is, it's to help you spot the things you're doing wrong that could be quickly improved upon.
And in my last 10 years as a Business Coach, I've seen so many people who have quickly changed their results by just making a few simple changes.
Sometimes, it's as easy as 'do this, not that' - and BOOM - the results fly in.
Sometimes, it takes a little bit more work.
Heck, sometimes, it's a LOT more work and we even have to build the escalator that will carry them to the top, but it's all doable, once you've identified where you need to go, what resources you need to help and who can help get you there.
But most people don't, instead preferring to 'HUSTLE' because Gary Vee told them it would be good for them. As though they're being 'honourable' in their suffering.
Gary also talks about PATIENCE, which is also great, but only if you're working on the right thing.
If you're driving the wrong way down the M1 from Leeds to London (and are instead going North!) - PATIENCE, isn't going to help you much, and nor is 'HUSTLE.
At some point, you need to realise that what you've been working on isn't getting you where you want to be, turn the car around and head back in the RIGHT direction with all the focus, determination and patience that will get you there.
It's almost like Strategy And Planning takes a back seat in favour of this HUSTLE in this modern age.
When people build a house, they don't pick up the bricks and start laying them one by one.
They have a plan.
Drawn up by an Architect, and signed of by the local planning authority, and then during the build you have building control come in and check it meets their regulations.
Not in your business though - off people go with an idea, full of hope and hustle, only to find 6 months (or even worse, 6 years!) that actually, they probably did need to plan a strategy of what to work on first to get maximum results.
If that's you, and your business isn't where it should be right now, I guarantee it's a problem in your Strategy & Planning skills.
But if you don't know where to look, how can you fix it ?
It's simple, you contact me, and we book in a Strategy Session : https://daniellatto.co.uk/strategy-session/
Or you can stick with the 'HUSTLE' and see how far that gets you without the proper planning and strategy in place.
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