When you focus on someone else’s business, you’re presenting yourself to a risk that you have ZERO control about.
It’s very common for people to lend a hand on a business for benefits and there’s nothing wrong with helping someone out, however, some people put so much focus on other people’s businesses when they really should be putting the focus on themselves.
Worst case scenario: you've put your all into a business that isn't your own, a business you have no complete control over, and then you run the risk of receiving less rather than gaining more.
If you can put so much effort in a brand that isn't yours, imagine the effort you'll exert in something you can call your own.
Also, you miss the opportunity, struggle and triumph of being your own company because you may fail but at least it's yours to rise back up.
A person can be brand, you can have credibility and thus the benefits will come forward – that is reason enough on why you should be focusing on you as a brand.
Benefits may include so much more than what working for a business offers and of course there’s the possibility of a downfall and you don’t want to go down with it.
Keep watching and I’ll tell you more about it.