Success then, is a habit, I can’t remember who said it first – Napolean Hill perhaps – but it’s true – doing the right things on a regular basis will provide the little baby steps that will carry you in the right direction.
Well, first, let me tell you what SEO isn’t.
It’s not spamming backlinks, hundreds and hundreds of them all over the place. This will actually end up hurting your website, as Google knows what you’re up to. Our friends at Google are very clever of course, and they’ve been around quite some time in the history of search engines – and lets face it, they have a lot of money to throw around to pay for people to think about this stuff.
Google likes new, fresh content, that makes sense to people as well as search engines.
Actually, this is the stuff you need to be creating to get to the top of Google, lots of regular fresh content that’s keyword rich, and has a meaning for your target audience.
Google is in the business of providing RELEVANT information for it’s search users – and if your content is RELEVANT then its not going to get listed for your keywords.
We’ve been there too, and what we realised was that if we wanted good quality content, it had to be written by someone in the UK, not Outer Mongolia, regardless as to how cheap it is.
So lets assume you now have regular fresh content, what do you do with it.
1. upload it to your website : Google loves fresh new content, and the more fresh new content you create (lets assume one article a day shall we) then the more Google will pop by and check to see if you have new content.
So that the next time a person searches for something thats RELEVENT (that word again) – it might, just might put your fresh new content at the top of the search results. Wouldnt that be nice.
Not everyone wants to sit and read what you create – some folks would prefer to just jump on Youtube and watch the content being presented.
3. Create an MP3 out of it : If you’ve got the video, then extracting the MP3 is a simple process, and now people can listen to you in the car, on the road, on the traing or bus, or even on a plane.
The other thing this does of course is it provides you with an opportunity to get found by new customers, on someone elses website. Is that cool or what? I must admit, the more I think about it, the more I think we should be doing MORE .pdf’s ourselves (Whoever said all coach was self-coaching was spot on by the way!)
Firstly, if they send the email out to their list, they sometimes host a copy of the email newsletter on their website – which means that you’re getting a link back to your own website too from theirs – yep – another backlink.
Secondly, it again introduces you to a new range of potential clients who click the link and sign up for your stuff (You send them to a landing page right ?)
Our Inbound Marketin Package does all of the above for you for one low monthly cost. If you’de like to know more, just contact us.