Marketing · Content Creation

The two-video formula that turns everyday jobs into content

On a call with a service business we landed on a simple filming habit, two short videos around every job, that quietly builds a whole content library without any extra fuss.

So what two videos should you film?

The one before, and the one after.

The first video is the before. You hold up the job you’re about to do, we’ve got a three-bed house coming to market at this price, in this area, near these schools, and this one will go quickly, then point people to the link. It’s simple, useful, and it always ends with a clear call to action.

The second is the after. Here’s what we just did, we had forty-two applicants for that property in a week, referenced them all, picked the best long-term tenant, and they move in next week. It tells a little story and quietly proves you deliver. The after video is where trust is built, because it shows the outcome.

Two quick phone videos around every job, and before long you’ve built up a library of content, some of which is strong enough to put an advert behind.

It suits any service business that finishes real jobs, whether you’re working across Sheffield or Glasgow, because every completed job is a story worth telling.

Every job is two videos waiting to be filmed, the promise and the proof.

So you don’t need a content plan full of clever ideas, you need a habit.

Film the before and the after around each job, and your everyday work quietly becomes your best marketing.