Written by Daniel Latto in Marketing, SEO

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  • The Four Pillars of Content Marketing to drive more traffic and customers to your Business

We all want more qualified traffic to our website, and there are four different ways of doing so …


 1. Education : Your customers are an evolving bunch of (usually) highly educated consumers of your product. And they want to understand better, either you do it or your competitors do it, it’s your choice.  This is why Content Marketing is so important.

Lets look at the different ways in which you can educate your client base :


  • Ebooks
  • Press releases
  • Articles
  • Infographics
  • Guides
  • Whitepapers
  • Trend reporting


2. Entertainment : Your customers also get bored easy in this world of ‘short attention span’ – for example most website visitors stay for LESS THAN 7 SECONDS.  So you have to grab them, and either educate them or entertain them (or both!)  There are many ways to entertain your website visitors, so lets take a brief look



3. Convince them : Your marketing should also contain an element of convincing about your product, brand and service.  People want to know if your’e credible, and they want to know if others have had success using your product or service.  So here you get to provide them with a number of different ‘convincers’, lets take a look :


  • Product Features along with benefits
  • Data sheet and product / competitor comparison guides
  • Interactive Demonstrations
  • Webinars
  • Case Studies
  • Testimonials / Reviews
  • Product Ratings
  • Live Events


4. Inspire : Your customers want to be motivated to use your product or service, and by that we mean ‘inspire. You’ll notice that some of these also cross over from the Convincers we talked about.  People want to hear about how the persons life is now different because they used your product or service.  and that can come down to :


  • Customer Reviews including before and after shots if applicable
  • Celebrity Endorsements
  • Community forums
  • Video testimonials

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