The #1 Reason Your Customer Service Experience Is A Failure


Service Disconnect image © Micah Solomon © Micah Solomon –

I have a pretty good idea of where you’re dropping the ball in your customer service delivery.

No, we’ve never met. But I’ve seen companies like yours in my work as a customer experience consultant, keynote speaker, and customer service author.

And, odds are, you’re dropping the customer service ball on your handoffs.

It’s easy for your employee to promise something to a customer– and then send the customer elsewhere within your organization for actual results.

Fair enough: but did the details of the customer’s needs actually get fully conveyed to the person who was handed the ball?

And, did the handoffee follow through on these instructions?  Or did she hand off the responsibility again?  And, if so, was the customer support fumbled on that handoff?

Follow-through and follow up are keys to a successful customer experience.  And often best accomplished by the person who first took the request.


Here are my four steps to customer service recovery. And note how follow-up is baked into the sequence.

1.  Apologize. Drag out this apology until the customer is ready to move on to step 2. I know apologies are uncomfortable, but they’re necessary.

2. Review the complaint with your customer.

3. Fix the problem and follow up (yes, I mean you–the person who took the complaint–follow up):  Either fix the problem right away or follow up right away to check on the customer and explain the progress you have made. Follow up after fixing things as well, to show continuing concern and appreciation.

4. Document the problem in detail to allow you to permanently fix the defect by identifying trends.

This pattern, which doesn’t spell any cute acronym [I tried], nonetheless works.  Try it.

About the author 

Daniel Latto

Daniel Latto is the owner and Director of The Daniel Latto Group, a Full Service Digital Marketing Agency.

Daniel advises businesses on marketing on Social Media using both Paid and Organic content. His top rated iTunes Podcast; 'The Wealth Creation Show' has hundreds of thousands of listeners around the world.

Daniel originally became Financially Free through property, with a Multi Million Pound Property porftolfio in Leeds.

He now lives in Spain on the shores of the Mediterranean.

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