If there was ever one ‘indicator’ as to your level of success over the next 5 to 10 years, it would be your daily habits.
I’ll be honest, I get fed up of having to explain decisions, my wealth and where it came from, why I’m going to do something (or not doing something), or even explain my actions.
Enter your text here...It's just that
1) It's got nothing to do with anyone else
2) they may not understand it anyway in the CONTEXT of my own life
3) it's time consuming !
But sometimes it's hard not to listen to other peoples opinions, they're both so convincing, and so determined that their way of thinking is 'the truth', when actually, it's completely wrong.
So here's why I stopped explaining ...
Success is a poor teacher, and yet failure feels awful !
So where’s the happy balance between the two so that you keep moving forward but keep having the ability to learn (or gain experience) ?
In today’s blog post, I’m going to be sharing a video by Goalcast for those whose endeavor is to live a successful life.
“I have never read nor have I written a eulogy that expressed how accomplished a person was, or how brilliant of a worker they were.”
Shaz Khan gives you actionable advice on living your best life with death in mind.
The reason you may not be succeeding is that it isn’t one of your habits.
I hear it all the time.
In today’s blog post, I’m going to be sharing a video by Goalcast with the endeavor to inspire everyone in their path towards their goals and remember what it means to live in integrity.
This is how the world’s biggest music manager, Scooter Braun, climbed out of his rock-bottom to make it to the top. What started as sweat, tears and hustle blossomed into a life of generosity and compassion, all because of one important piece of wisdom from his father.
In today’s blog post, I’m going to be sharing a video by Goalcast to make everyone deliberate that success and its course run deeper than just a good heart.
The whole purpose of life is to GROW.
I still to this day find it amazing that people know they are working too hard, they know they are literally doing everything in their business, and yet they still refuse to outsource it.
- they won't do it as well as I can
- I'm a perfectionist, it has to be perfect
At some point, you're going to to have to let go of some of the stuff in your business.
At some point you're going to reach a point where all this time consuming stuff needs to go to a 3rd party.
The only question is when.
Do you keep going, putting in the long hours, scheduling social media, creating images, editing videos - or do you just go 'here, you do it'.
Just this last week, on behalf of clients, we created a total of
- 126 images
- 36 videos
- wrote 2250 words for 3 seperate blogs
- created 2 brand new landing pages (both of which are taking payments and client oboard)
- 2 new websites
- fixed a clients broken website
- created 17 email follow ups for their email sequence
- scheduled countless social media posts
It's literally taken a team of 5 working 40 hour weeks to produce, edit, schedule, write, post, create all that stuff.
And yet we see people still trying to do THAT themselves.
Because it saves them a few quid.
And yet they still wonder why they have no time.
They still wonder why they can't grow their business.
And they still wonder why they're so damn exhausted all the time.
It's not even like what we do is rocket science (ok some of it is a bit like rocket science) - but mostly, it's just time consuming stuff.
Could you get your 15 year old neighbour to do it ?
Sure - if you want a 15 year old writing for your business and presenting it online for the world to see, and you have the time to train them up.
Or you can use us, where we have specific people for specific jobs, who just do that one thing for our clients.
If you want to try and outsource it - then take a look - £250 a month will get you all of the above and more
Or you can save yourself £250 a month, and keep doing all this time consuming stuff that gets few results.
The key in social media, is who can get noticed.
Social media isn't event the right name for it.
It should be called 'who can stand out the most in a sea of noise' - but that doesn't sound as exciting somehow.
Up your game, and get more content produced for you and stand out.
It can stop us dead in our tracks.
It can lie to us and tell us that we’re not good enough, that our idea sucks, and that maybe, we should just go and get a job.
But remember, failure lies to us.
What it's really saying is 'keep going' and 'you're worth it' and 'You'll get there, I'm just testing you'.
So what do we do?
Listen to failure and you will let it dictate your entire future.
Take it by the horns and give it a good telling off, and you can use it to propel your future forward.
Take a listen.
It’s True !
I ended up on a 5 Million Euro Yacht at the Cannes yacht Festival.
The Yacht is available by the way, if you have a spare 5 Million Euros and you want the ultimate in boys toys.
I have to say it's a beautiful Yacht - and you can speak with Cornelius if you would like to view it at http://www.breezeyachting.swiss/
TELL HIM I SENT YOU OF COURSE!
So - find out what I was doing on there, and how it all happened by listening to the podcast !
It's not 20lbs overweight
It's not struggling for money all the time
It's not being fearful about the future.
Being the best version of you requires dedication, belief and actions repeated daily.
Take my gym for example - I got to the stage in my weight where I was unhappy with it. So now I'm dealing with it.
It's hard fucking work. Every single day.
Chocolate, donuts, pizza, bread; all gone 🙁
Sitting around watching Netflix (mostly gone!)
And in it's place is salmon and eggs for breakfast (every breakfast) after my 30 minute cardio session.
Then it's into doing some work on my business.
Then it's into workout 2 at 12.30 pm, 4 days on and then a day of rest lifting heavy weights.
Does it hurt ? Yep.
Do I want to take the day off ? Yep
Do I really not want to go to the bloody gym ? Of course I don't.
Then, after that - I go and shoot basketball for an hour.
Yep - 3 workouts a day - the whole lot takes 3 hours.
4 days on, 1 day off.
That's dedication. That's routine. But is it getting results? Of course - how can it NOT ?
Routine - day in, day out.
In my business, writing long form copy such as this - do I want to do it ? Not always.
Do I get results from it ? Yep.
My social media engagement increases, I get more friend requests and people follow me without requesting friendship on Facebook.
Does that content then go out to my email list? Yep.
And does that get results? What do you think !
Day in, day out.
That's what gets the results.
That's what will lead you to being the best version of you, whatever that may be.
Want to step up and be the best version of you ?
Come and spend two days with me in Spain, and let's map out your entire future and put the plan in place.
For years, we've been told 'the money is in the list' and so we go off and spend money on building our list.
Only ... there's a problem. Email open rates have consistently been going down over the last 15 to 20 years.
Remember AOL when Joanna Lumley proudly announced 'you have mail' and we got excited ?
That no longer happens. Instead we're deluged with emails every single day. And that causes a problem for us marketers.
So in this podcast, I talk about what numbers you need to measure your email success by.
They know they SHOULD be doing something, but the whole Facebook thing looks complicated as heck, and they've already spent money on Facebook Ads and got nothing in return.
So why bother right ?
But doing 'Facebook Ads' versus 'Getting Clients' are two completely different things.
And so because you ended up not getting the results you wanted, you end up not doing nothing of any consequence.
You're then in 'marketing purgatory' - you know what I mean, you know you SHOULD do something but you don't know WHAT, so you end up doing nothing.
Again. Another month goes by. And another. And then another.
And you're trying all sorts of different things only to get the same mediocre results.
So because I see this so often, over the last 12 weeks I've been developing what I call the 'Triple Threat Client Engine' or 'T3' as we call it in house.
You won't find this anywhere else, because it doesn't exist anywhere else.
Now, just imagine being able to focus back onto your customers while your marketing works on autopilot, bringing on the RIGHT type of customers week in, week out.
In short, this system audits, amplifies and accelerates your outreach to potential clients that are tightly targeted to your service. This is where our ' Triple Threat Client Engine kicks in.
Now, you could be a physio, a personal trainer, a Chiropractor, a restaurant - basically anybody who has the skills and extra capacity to take on more clients.
This works especially well for those with repeat clients.
Most service businesses usually have most of the systems in place, but what they don't have is enough clients to match that capacity (We call that equilibrium).
When we get a client past equilibrium, that's when we can then focus the business on staff training, time management and all that coaching stuff that gets you more time freedom.
But you can't get time freedom until you get your marketing right.
Not being at capacity drives business owners crazy, I mean, how many times have you seen the Personal Trainer at the Gym end up doing the hoovering because they're just not busy enough.
Crazy right ?
So if you have capacity in your business, and are ready to take on more clients throughout the next 12 weeks, then you should make contact.
But only do it if you have capacity for more clients, as were only looking for those who can handle a surge in business.
Look, if you haven't got a client acquisition system in place, then you're spending an unusually high amount of time trying to market your business instead of servicing your clients.
Shouldn't that be the other way around?
And that's where the Triple Threat Client Engine comes in.
If you want to jump on a call, then just go here and fill in the form : https://daniellatto.co.uk/strategy-session/
In the olden days (like 10 years ago!) most businesses used the Yellow Pages (remember them!) or Newspaper advertising to make people aware of their business.
How much has changed in such a short timescale.
But not that much has changed in the minds of business owners. You would have thought that with the advent of social media, they would literally be all over it.
Today you have 3 channels to promote your business through, and it still amazes me how little people actually do.
The 3 channels are of course, video, audio and text.
Every single time you create a video and upload it to YouTube, and then distribute it on social media, you're literally getting an advertisement for you, or business or your product or service FOR FREE.
Yet how many people actually do it ?
And when they do actually do it they do it so poorly nobody really pays attention. Shaky video folks .. stop it! (P.S. I'm guilty of this too but where possible use a gimbal to steady the footage)
Or even worse, they spend a lot of money on one great video thinking 'this is it' only for that one video to get 17 views and that's it. No likes, no comments.
Now 17 views as such isn't the problem. The problem is the single video. Or the single article. Or the single podcast (or in most business owners experience, zero videos, zero audio and zero articles).
Why would you NOT want to create more mini adverts for your business?
Heck, videos I did 5 years ago, that are still relevant to the market place, get re-used and posted on social media - and now, almost every video I do is one that I know in 5 years will still be relevant as it talks about STRATEGY and NOT tactics.
If you think tactics are the way you're going to win this battle, then you'll be wrong for a long time.
If you think you just need to know Instagram's magic algorithm, then you'll be struggling for quite some time too.
What you need to know is that video, articles and audio are here to stay and work out how to put those into your marketing mix of your business over the next 5 years.
This will extend your reach (ie the more people who know about you the easier it gets to close some business)
But most people don't plan for 5 years. Heck, most dont even plan for the next 30 days, they just show up and do whats in front of them that day, or the latest greatest idea that they try to rush and implement, instead of having a solid long term STRATEGY.
That's also why when people choose to work with me, we spend a LOT of time working on their strategy (This is usually done at my Villa in Spain, you should allocate some time to come along, its pretty awesome!).
This avoids people spending months worth of time working on something only to find out it didn't fit into their overall plan.
It's better to have a plan up front and execute the plan as well as you can.
In my business, we do whats important, what fits into our 5 year strategy and we perform according to that. This shaves years of trial and error off our goals, and it keeps us aligned to getting what we actually want.
The first step usually however with a 5 year plan is to increase your reach. This can take time to do. We didn't get to 13,000 Twitter followers over night, and the 13,000 LinkedIn connections took some time too.
But now we have built those connections, we can utilise them with the right content that's targeted to our core market (business owners who want more money but who also want more time freedom in their business - people just like you more than likely)
The tactics that we use for that will change over time, but the fact that we need to continually extend our reach doesn't change.
In some mediums we've been really good, and in others we've been terrible (Instagram for example we have, at the time of writing 1098 followers only, and it's something we're beginning to work on as Instagram becomes more popular)
How do you extend your reach ?
Create great content first - it's a bit of a catch 22 - the answer however is to create a LOT of good quality content that goes out, that reaches your existing audience who like and share it and also eventually gets out to a new audience too - that's how you will grow your reach.
You just need to bite the bullet and start creating content ONCE you have worked out the strategy you need.
And if you want help with content creation - then check out what we can do here https://daniellatto.co.uk/smma and get yourself on a Strategy Call with me.
Or if you want to come to the villa and plan your business, you can check that out here : 2 Day Strategy & Implementation Intensive
What do you think ?
What are you doing to extend your reach right now and create content ?
I see so many business owners working late into the night and early in the morning (as though it's some badge of honour) and although you may get some quick wins doing that, it's simply not sustainable for the longer term.
Not only are these longer days more tiring, they may make you irritable, put weight on, or you end up being so busy in your business that you forget to see whats important over whats urgent.
I mean, heck, it's all urgent right? Especially for those clients of yours with the loudest voices who demand you do their stuff first.
The longer term result, as well as burn out, is a business that NEEDS you to keep operating at that level in order for it to work. And THAT definitely isn't sustainable. You're not got a business, you've got yourself a prison sentence within those four walls of that business.
It feels like you're trapped in 'Entrepreneur Prison', and I certainly know how that feels, as I've been there myself in the distant past. Now, you still see me doing the fun things during the day when everyone else is busy working - and it's because we know how to automate our business accordingly.
Gary Vee of course loves the idea of 'Hustle', but you don't see him staying up late at night editing his own videos (I don't do that either), he has people to do the work for him (as do I).
And although Gary may work 16 hour days or so, it's really top level meetings, not doing the 'actual' work himself.
All said and done however, there are some things you can implement almost immediately that can have an immediate effect on your business.
Just imagine having a lie in for an extra hour, or having a 'date night' with your partner, or just NOT having to do the work because someone with a lot more experience is doing it for you (Like your Client Acquisition for example).
The changes that start quickly build up into a feeling of success as you begin to take control of your business.
You would no longer need to feel 'on demand' for your business. Your business should serve YOU, not the other way around - right now too many people are servants to their businesses demands and thats not why you started it in the first place Im guessing.
So what can you do ?
Firstly, decide at least one night per week to take off - and plan something nicer than just working instead. This could be going to the gym, or organising a date night with your partner once a week.
It could be meeting up with friends for a nice meal or going bowling or the cinema, anything to break up the work, work, work cycle and get your mind onto something else. (What's funny about this is that when you actually take a break, you get some cool, fresh ideas for your business that you wouldn't have had otherwise)
Then you need to take control over all of the tasks that you have lined up to do. This is a big one, as most people have no idea what the amount of work there is that needs doing. There is no list, other than some fragmented 'idea' about what needs doing. When it's like this it's virtually impossible to work out whats important versus whats urgent on that to do list. Then work out how long each task is going to take, and then populate your calendar with those tasks.
The number of clients I've had who have made this one simple change in their 'to do' list is huge - and it's fundamentally changed their lives. They're no longer putting out random fires in their business, but instead actually planning out their business for the next month or so with a clear vision of what tasks need to get done and what they will achieve from doing so.
Finally you need a method that will automate the Client Getting Process, so that you're not having to constantly put the work in to find more clients, but have an automated system that reaches out to your target market with a message that gets results. This is one of the many things we're good at working with our clients at, so drop a pm if you want to know more.
Now there are many more of course, but too many to mention in this simple blog post.
If you want to really take control of your business, and you're serious about growing it in the next 12 months, then take a look at my 2 day Spanish Strategy & Implementation Sessions here : 2 Day Strategy & Implementation Intensive
Business Coach – Do you sometimes feel ‘overwhelmed’ by it all that you find it hard to know where to begin?
Then this video may help - Don't forget - the main conversation happens on the website - so click here to JOIN IN - https://www.daniellatto.co.uk/extra-or...
In this video, I discuss being 'overwhelmed' by it all and include a few hints and tips about how to overcome this feeling.
Sit back, relax and enjoy.
Don't forget - the main conversation happens on the website - so click here to JOIN IN - https://www.daniellatto.co.uk/extra-or...
So I was thinking about the differences between those that get success, and those that don't.
The main difference I realised was about how much the person changes and adapts to a new style of living that is most likely to end up with being successful.
What are these differences ?
Well, one MAJOR difference is the ability to be increasingly organised the more successful they become.
Take a listen and let me know what you think.
It goes without saying that your Support Network is an integral part of your success in both Business and Property Investing.
There are many different aspects of support that are useful, and there are many places in which you can get your support.
But what if you spouse or partner doesn't support you? What then ?
Here's a quick podcast about getting the type of support you need in your life to help you achieve the success you're striving for.
In this podcast, I'm being interviewed by Jason Strachan who has just set up his own podcast (I gave Jason some advice on the why and the how!).
So I get to be interviewed and the key question that Jason wanted answering was 'What Do You Do To Do One Thing To Do Everyday To Be Successful?'
It's always fun being interviewed as you never know where it's going to go. We specifically speak about the ability to get your message across about how people do it - even people who you don't want being successful (Think Dictators!). That's why it's so important that you become good at this skill, along with being able to get that message out across the various forms of media.
Anyway, I hope you enjoy it.
This podcast is take from my Facebook Live Show, The Mindset and Hustle Show.
I talk about a new quote for me that I heard that pretty much sums up where most people are going wrong in their quest for greater success (whatever format that may take, be it money, health or relationship)
We're doing MORE Facebook Live shows, and you can join us by LIKING my Facebook Page.
Business Coach Leeds – Attaining Success & The Power of Hard Work
In this Business Coaching Video, Daniel Latto discusses what you need in order to find success, and the role that hard work plays.
Success don't come knocking on your door. No one wakes up with a skyrocketed business. And honestly, success isn't that fulfilling without struggles.
Because struggles in between working hard and failures where you push yourself to get back up is what makes success so worthwhile.
So if youre looking for a buisiness coach in Leeds, then you can not only take a look at the website, but you can download the #1 rated iTunes podcast series by Daniel Latto.
What is it going to take YOU to succeed?
It can be different things for different people.
We all have different motivations when it comes to success.
We have 2 types of motivation however.
We have 'away from' motivations, and we have 'towards' motivations.
The difference is that when you have moved away from the pain that youre in (be it financial, emotional health, etc) - that the motivation then stops or slows down.
But away from motivation can be hugely successful up to that point.
So we can use it for our advantage. Once we get beyond the away from motivation though, and the pain of wherever we happened to be has subsided - we can then use towards motivation.
So this is where we look at what you would like to happen in your life.
What car would you like, what house would you like, how many hours would you like to work, where would you like to live, etc.
So - to begin with, we use away from motivation, and after that we use towards motivation.
In this blog post, I’m going to be sharing a video that features one of the most inspirational entrepreneurs as of today Gary Vaynerchuk.
This video presents what a successful person does on a typical day, thus then we know that it’s not always lavishly living, it takes hard work, consistency and dedication and hopefully this video might just be the motivation someone needs for today or for their life.
If you Google Gary Vaynerchuk, you’ll find that Gary Vaynerchuk (born Gennady Vaynerchuk; November 14, 1975; Belarusian) is a Belarusian American entrepreneur, author, speaker and internet personality. First known as a wine critic who grew his family’s wine business from $3 million to $60 million Vaynerchuk is best known for his work in digital marketing and social media, leading New York-based companies VaynerMedia and VaynerX. As of 2017, his net worth reached a booming $160million.
Pretty cool trip all round - here's part 2 of my 4 part series.