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Podcast 186 – 7 Social Media Predictions For 2019

Where is Social Media going to go in 2019 ?

Where is Social Media going to go in 2019 ?

What can you do to stay ahead of the curve ?

In this podcast, I'm going to run through 7 Social Media Predictions for 2019.

Take a listen, and find out how to stay ahead of everyone else.

You can get more from me at https://www.daniellatto.co.uk including over 100 information fueled podcasts and don't forget to subscribe to my Youtube Channel!

Speak soon,

Dan Latto

STOP Making This Mistake on Social Media…

In today’s blog post I am going to be sharing a video by Think Media which features a mistake that you should stop doing on social media.

Learn the #1 mistake most people make when trying to build their personal brand or online business using social media.

In this video Sean Cannell from think media shares a clips from Grow With Video Live. This video features Chalene Johnson talking about how to build your business on social media and how to build an online business. In this video Chalene talks about the social media mistakes people make and the social media mistakes to avoid if you want to succeed and actually make money online.

Hope this video helps and go give Think Media's video a like and check out their Youtube channel.

You can get more from me at https://www.daniellatto.co.uk including over 100 information fueled podcasts and don't forget to subscribe to my Youtube Channel!

Speak soon,

Dan Latto

Replay Podcast 87 – If Social Media Is Here To Stay Then Why The Heck Aren’t You Using It Properly

It still amazes me as we move from 2016 and into 2017, that it's obvious that Social Media is here to stay.

It's one of the biggest ways in which we've built our business in 2016 and will be even bigger in 2017.

That said, there are still so many business owners not using it properly. They're not marketing enough, and when they do eventually market, they're totally inconsistent which then produces the wrong message.

In this podcast I talk about the different tiers of social media production and why it's usually best to outsource this so you can focus on bigger things.

Take a listen.

You can get more from me at https://www.daniellatto.co.uk including over 100 information fueled podcasts and don't forget to subscribe to my Youtube Channel!

Speak soon,

Dan Latto

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Replay Podcast 52 – Do I Need a Website, A Facebook Page or a Squeeze Page

One of the questions I was asked was about whether a new business needs to invest into a Website, A Facebook Page, or a Squeeze Page.

As ever, it DEPENDS on what it is you're doing, what you're business is and how quickly you need to make some cash !

Take a listen - what do you think ?

You can get more from me at https://www.daniellatto.co.uk including over 100 information fueled podcasts and don't forget to subscribe to my Youtube Channel!

Speak soon,

Dan Latto

Join Me In My Exclusive Facebook Group

Podcast Replay | Podcast 5 – Why You Should Be Using Social Media Marketing In Your Business Right Now

Episode 5 - Why You Should Be Using Social Media Marketing In Your Business Right Now

Social Media has clearly been around for a long time, but as a Property Investor & Business Owner, are you using it correctly ?

During this podcast, i'll talk through some of the strategies that you should be using Social Media Marketing for.

As part of the 3 rules towards Financial Freedom in the next 5 years, we're always looking to cover how to :

1. Cut Costs
2. Generate Cash
3. Invest the rest,

This podcast helps cover #2, Generating Cash - and Social Media is a mechanism by which we can generate more potential leads, build credibility in the market place and generate more cash.

If you're not using Social Media to engage with your potential audience (and not just share pictures of cats), then you're business is missing out on this resource that has the potential to literally transform your business.

I personally generate thousands each month through social media into my coaching practice, and so I know how vital a resource it can be once used correctly

You can get more from me at https://www.daniellatto.co.uk including over 100 information fueled podcasts and don't forget to subscribe to my Youtube Channel!

Speak soon,

Dan Latto

Join Me In My Exclusive Facebook Group

Podcast Replay | Podcast 5 – Why You Should Be Using Social Media Marketing In Your Business Right Now

Another great Podcast Replay

Episode 5 - Why You Should Be Using Social Media Marketing In Your Business Right Now

Social Media has clearly been around for a long time, but as a Property Investor & Business Owner, are you using it correctly ?

During this podcast, i'll talk through some of the strategies that you should be using Social Media Marketing for.

As part of the 3 rules towards Financial Freedom in the next 5 years, we're always looking to cover how to :

1. Cut Costs
2. Generate Cash
3. Invest the rest,

this podcast helps cover #2, Generating Cash - and Social Media is a mechanism by which we can generate more potential leads, build credibility in the market place and generate more cash.

If you're not using Social Media to engage with your potential audience (and not just share pictures of cats), then you're business is missing out on this resource that has the potential to literally transform your business.

I personally generate thousands each month through social media into my coaching practice, and so I know how vital a resource it can be once used correctly.

Join Me In My Exclusive Facebook Group


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Grow Your Following with a Social Media Detox – Ultra Spiritual Life Ep. 163
Haha this is hilarious. Love this guy... https://www.youtube.com/watch?v=fJZbyEyC2vQ
I got ripped off by a handyman last week.
Yup, I got ripped off by a handyman last week. New guy. When I started checking up on his work[...]
Have You Signed Up For The Property Sourcing Compliance Training Day?
Property Sourcers... Or those wanting to start generating an extra income from Property Sourcing - this is for you. Many[...]
Podcast 239 – How To Use ‘Hope’ As A Mental health Hack
"Remember, Red, hope is a good thing, maybe the best of things, and no good thing ever dies" - The[...]

Creating your Social Media Strategy For 2017

Before you start putting content out on social media, you need to decide on a strategy.  The first thing that you need to think about is what you want to achieve from it.  Are you looking to increase the number of likes on your page, create more interaction on your page, increase overall brand awareness, drive traffic to your website or get signups to your lead magnet offer.

Without this direction in mind, you are going to find that you are scattered in your approach and will either fail or burnout trying to do too many things at once.

You’ve got to have a plan!

Setting Up Your Social Media Strategy

When deciding on your social media strategy, you need to make sure that it is inline with your overall company goals and values.  It has to show those values and the ethos within what you do.

You need to also look at how social media can influence or help to complete your overall company goals, rather than just your social media goals.  This makes it easier to complete as the two are intertwined and not in competition with one another.

So look at your company goals first.  How can you create a social media strategy that will support or complete these goals?

Are you looking to expand into new market areas?  Perhaps you have a new product that you want to launch.  How can your social media campaign for this year help you to achieve these goals?

Who can you connect with using social media that can help you to do this?  Do you need to connect with certain individuals or will you be better targeting an interest group for example?

Would you be able to do all of this organically or would you need to look at paid advertising to achieve this?

Free can be great, but sometimes you need to pay to get there quicker.

Breaking Down Your Goals

Once you have this all worked out, then you need to break your goals down into steps that you can take action on and decide by when you are going to have these done.

Goals need to have a date on them and you need to do whatever it takes to hit those goals by that allotted time.

1934879Who are you going to target?  How are you going to target them?  When will you have your first few key influencers or your first 100 people from that interest type?

Also, what are you going to do once you’ve achieved that?  What will it give you the ability to achieve by doing it?

If it isn’t going to make a difference to your business then is it a goal worth pursuing?

Then you need to look at the results that you are getting and see if you are on track to achieve them or if you need to change your tactics.

Prioritise your Goals

Once you have your goals laid out you need to prioritise.  You need to decide in which order things need to happen so that you get the most benefit.  It’s no good putting the eggs in after you take the cake out of the oven.

How much value is each goal going to bring to your company?  How much effort is going to be required to achieve it?  Can you pick one out that is going to give you the most benefit with the least required effort?  That is going to accelerate your results.

1864267Once you have your goals prioritised, it’s time to delegate and set your goals.  If you are working on your own then this is the time to put things into your calendar.

You need to calculate how much time you have and how much each task will need then map that onto the corresponding time frame.  If you have 2 weeks to complete task 1 and 4 weeks to complete task 2 then for the first 2 weeks task 1 needs to take priority with a small amount of time being also allocated to task 2.  This means that as task 1 is completed your aren’t starting from the beginning with task 2 in case you have misjudged how long you will need to complete a bigger task.

I hope this has been of use to you and will help you to get your social media moving for the next 11 months.

Google AdWords for Small Businesses: Instantly Attract More Customers and Clients

Now that you have a website and a business that you are proud of are you ready to start instantly attracting more customers and clients?

Unlike other advertising platforms, Google AdWords has the power to start working and delivering new customers to your site right away. That’s why, when it comes to paid search ad spend, Google dominates with a massive 30%+ of the total worldwide market.

As a small business owner, the main thing you want is more customers’ coming through your doors. We realize that online Marketing can be overwhelming, but it’s something companies cannot ignore today.

No doubt you’ve tried Social Media, Search Engine Optimization, Video Marketing, and many other marketing avenues. Or maybe you’re like millions of companies who have yet to tap into the power of online marketing.

local-businesses-advertising-onlineAll of these methods are great, but they can take some time to start getting results.  AdWords, on the other hand, can provide immediate results if it’s done correctly. Otherwise, you risk losing money along the way, which puts you even more behind the curve.

If you’re new to AdWords, or been thinking about using it, it can appear to be quite daunting at first. There’s a lot that goes into setting up good campaigns that can help keep your business afloat.

However, first, you need to know what this platform is and why it’s so beneficial to businesses across the globe.

Let us tell you more about this fantastic advertising tool and explain why it is a great resource for boosting income and profits…

What is Google AdWords?

 AdWords is Google’s very own advertising service, designed to display paid ads not only within its renowned search engine, but also within its entire advertising network.

Allowing you to create a text ad focusing on a specific keyword or phrase relating to your business, the search engine then displays it whenever a user carries out a related search.

For example, an ad for a pet store in Leeds, West Yorkshire, might focus on “Leeds pet supplies”. Whenever a user searches for Leeds pet supplies, your ad will show up as a sponsored link.

The great thing about these ads? You only pay if a user clicks on the link within your ad, rather than paying to have it displayed. This makes it a very cost-effective solution, further enhanced by the fact you can also set your own budget.

Benefits of Google AdWords for Local Businesses

When your potential customers are looking for a local product, service, or business, they’re likely going to search for it on Google. They are looking for YOU and AdWords will help them CONNECT with you.

For a small business, Google AdWords can be a hugely successful method of driving traffic, marketing your product or service, and ultimately providing an increase in sales and revenue.

 

Why?

  1. adwords-highly-targetedReach Your Targeted Audience At The Right Time – Grabs people who are looking specifically for what you have to offer WHILE they are searching for it. To put this into perspective, Google’s search engine processes:
    • 3 MILLION searches per second
    • 100 BILLION searches per month
    • 2 TRILLION searches per year

This proves just how much consumers take to the web to find information these days. Therefore, your business should use as many digital means as possible to connect with this massive audience.

  1. Immediacy – Unlike organic search, PPC ads can show results rather quickly. So it’s a fast way to get calls and foot traffic coming into your business. Your campaign could be live in as little as a day or two so it can get things moving pretty quickly
  1. Localization – It gives you the ability to target people in a specific location AND can even show your location to users. This is perfect for businesses that need to target prospects in a specific geographic area.
  1. Highly Targeted – In addition to localization, you can create different types of targeting for your ads, including mobile targeting, language targeting, time targeting, remarketing, and more.
  1. Better Website Visibility & Traffic – While organic search engine optimization (SEO) tends to be the “slower” way to get a website to rank higher in the search engine results, AdWords can give your site more attention much faster. So it can help you meet short-term goals when it comes to getting more website visitors, traffic, and conversions (as long as your site is properly ready to convert).
  2.  Its Cost Effective – Contrary to popular believe, AdWords is not expensive when done effectively. You only pay when an interested person clicks on your ads, so as long as your ads are targeted properly, you will see an impressive return on your investment (ROI).
  3. You Control Your Budget – You can spend as little or as much as you want on your campaigns, allowing you to always work within your budget. A larger budget will yield better results, but setting it up will be time intensive. However, once everything has been set up you can run efficient campaigns in about an hour per week or less.
  1. It’s Flexible – You can start, stop, pause, and test your campaigns at any time within AdWords, so it is extremely flexible. For instance, if you want to try different search terms, just pause your campaign and re-start it whenever you want with your new keyword phrases.
  1. adwords-multiple-campaignsRun Multiple Campaigns – If you have different products, services, or marketing objectives, you can run a lot of different ad campaigns at the same time – you are not limited to just one. This allows you to fine-tune your targeting, perform in-depth testing, and really connect with those who are looking for what you have to offer.
  1. Easily Measure Results – With AdWords, you can measure every aspect of your campaign, including number of clicks, number of impressions, click through rates, conversion rates and more. This is unheard of with traditional advertising methods, such as newspaper ads, TV ads, and others.
  1. Competitive Advantage – Running AdWords campaigns give you the advantage over your competitors, most of which have not even tapped into this profitable marketing technique. Your business will show up high on the search results pages, which means you will get more clicks.

 

Furthermore:

  • PPC visitors are 50% more likely to purchase something than organic visitors
  • Search ads can increase brand awareness by 80%
  • 98% of searchers choose a business that is on page 1 of the results
  • Businesses make an average of $2 in revenue for every $1 they spend on AdWords

Conclusion

Now that we have whetted your appetite about Adwords, you’re likely feeling a little overwhelmed. It’s exciting, but a lot to take in.

There are a lot of mistakes you can make along the way, but Google AdWords can be a really powerful marketing tool.  Besides, you don’t have to do it alone.  We are experts in AdWords and can manage your campaigns for you. By following our advice or letting us run your campaigns for you will guarantee your ads success.

We’re committed to providing our customers with top-quality services, meaning we always answer your questions, reply to phone calls/emails, and proactively reach out to you when we need to discuss any urgent issues.

If you’re ready to have a team of professionals handle AdWords for you, contact us today at for your free, no-obligation consultation.

How To Master Twitter

Twitter is a highly effective social media tool when used the right way.  It encourages interaction between the person posting and the person reading and can be a really quick fire way of building a following.  Like all social media tools it has to be used correctly and in it’s own unique way.  Using a Facebook strategy on Twitter won’t work and vice-versa.

You need to be using the right tools for the right job.  By being lazy and trying to use every platform in the same way you will only create disinterest amongst your followers and turn off your prospects.  What you really want is for them to be engaged with you and wanting to see more of you.

Create Great Content

The first step is to create tweets that are going to give value and also that people are going to retweet (share for those of you that are new to Twitter).  The more retweets you get the further your reach expands and the more influence you can create.  There is a discussion to be had about how many times a day you should be tweeting.  One side will tell you to be consistent daily but not to go too far.  Yet recently, Grant Cardone has instructed his social media team to be sending out a tweet every 6 minutes.  This is one of those times when you have to work out your own strategy through trial and error.  When people start turning off, you’ve tweeted too many times.  If they aren’t engaging at all then you’re not tweeting enough.

The trick of course with Twitter is to create something that people will get value from and want to share within 140 characters.  Links on tweets will soon no longer count as characters giving you more scope to play with.  This means that you can write a great blog post giving tons of value and use the full 140 characters selling the sizzle to get them to click.  Alternatively you could create a great image or infographic and then use your 140 characters to talk around that.

Re-purposing Content

repurpose-postsRe-purposing your content is also a great way of maximising your Twitter output without having to sit at your computer all day trying to think of tweets to put out.  Once you have been putting out a good number of tweets, you can check on your Twitter Analytics to see which tweets are getting the most interaction.  The ones that aren’t getting much interaction need to be changed until they start to get some traction and the best ones can be re-used to help spread your message.

When you are doing this you need to be looking at the percentage of engagement above anything else.  What is it about that tweet that is getting you a higher engagement?  How could you replicate that with other tweets to further increase your engagement across the board?

Hashtags

You have to be using the right hashtags on Twitter to get noticed.  One way that you can do that is to find people within your profession and see what they are using as hashtags.  Now most of them will create their own but you have to look at it from a perspective of “What can I create for myself from this?”.  That is what is going to help you get ahead of the game.

hashtagsWhat hashtags are your potential clients using?  If your business is based in one location, search on twitter for hashtags relating to that location or people in that location that fit your customer avatar.  What are they tweeting about and what hashtags are they using?  What problems do they have and how can you solve those problems for them?

By solving people’s problems and bring those solutions to them on a platform that they are using you are going to find that people become interested in who you are and what value you have to offer much more quickly.

Creating More Blog Content From Interactions

One of the great things about Twitter is how people interact with you.  They will respond to your posts and sometimes even ask you questions.  When this happens write a blog post that answers their questions and then share it with them.  Tag them in it so that they can see that you are personally responding to their questions.  This helps you to build a community on Twitter where people build trust in you.  Trust is one of the key factors in social media.  People need to be able to trust you to buy from you.

How many blog posts can you create from one question or response?  You don’t have to put all of your blog posts out in one go.  You can write one and then schedule it for a week, a fortnight or even a month later.  Add to your calendar when blog posts are going out so that you don’t overlap.  This then take the pressure off of you to be creating content on a daily basis.  You could get 3 to 5 blogs created one day and then schedule those out.  Do that for 3 days a week and within a couple of months you will have masses of content going out that you can then also re-purpose.

If you have any questions about using Twitter or getting your social media campaign going, just click the Work With Me Tab and let me know what your issues are.

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