Where is Social Media going to go in 2019 ?
Where is Social Media going to go in 2019 ?
What can you do to stay ahead of the curve ?
In this podcast, I'm going to run through 7 Social Media Predictions for 2019.
Take a listen, and find out how to stay ahead of everyone else.
In this podcast I talk about we use Social Media to drive more traffic to our websites, and how you should be doing it in your business too.
Before you start putting content out on social media, you need to decide on a strategy. The first thing that you need to think about is what you want to achieve from it. Are you looking to increase the number of likes on your page, create more interaction on your page, increase overall brand awareness, drive traffic to your website or get signups to your lead magnet offer.
Without this direction in mind, you are going to find that you are scattered in your approach and will either fail or burnout trying to do too many things at once.
You’ve got to have a plan!
When deciding on your social media strategy, you need to make sure that it is inline with your overall company goals and values. It has to show those values and the ethos within what you do.
You need to also look at how social media can influence or help to complete your overall company goals, rather than just your social media goals. This makes it easier to complete as the two are intertwined and not in competition with one another.
So look at your company goals first. How can you create a social media strategy that will support or complete these goals?
Are you looking to expand into new market areas? Perhaps you have a new product that you want to launch. How can your social media campaign for this year help you to achieve these goals?
Who can you connect with using social media that can help you to do this? Do you need to connect with certain individuals or will you be better targeting an interest group for example?
Would you be able to do all of this organically or would you need to look at paid advertising to achieve this?
Free can be great, but sometimes you need to pay to get there quicker.
Once you have this all worked out, then you need to break your goals down into steps that you can take action on and decide by when you are going to have these done.
Goals need to have a date on them and you need to do whatever it takes to hit those goals by that allotted time.
Also, what are you going to do once you’ve achieved that? What will it give you the ability to achieve by doing it?
If it isn’t going to make a difference to your business then is it a goal worth pursuing?
Then you need to look at the results that you are getting and see if you are on track to achieve them or if you need to change your tactics.
Once you have your goals laid out you need to prioritise. You need to decide in which order things need to happen so that you get the most benefit. It’s no good putting the eggs in after you take the cake out of the oven.
How much value is each goal going to bring to your company? How much effort is going to be required to achieve it? Can you pick one out that is going to give you the most benefit with the least required effort? That is going to accelerate your results.
You need to calculate how much time you have and how much each task will need then map that onto the corresponding time frame. If you have 2 weeks to complete task 1 and 4 weeks to complete task 2 then for the first 2 weeks task 1 needs to take priority with a small amount of time being also allocated to task 2. This means that as task 1 is completed your aren’t starting from the beginning with task 2 in case you have misjudged how long you will need to complete a bigger task.
I hope this has been of use to you and will help you to get your social media moving for the next 11 months.
Whether you like social media or not, your customers are on it. Every day they will be logging into Facebook, Twitter, Instagram and Pinterest plus many more. When you turn the tv on it’s hashtag this and hashtag that. Social media is everywhere and it is here to stay. So if your business isn’t on social media and active on there, what are the chances of you being seen by the people you are wanting to reach?
You need to not only use social media but you should be using it to enhance your business.
One of the first reasons that you would use social media for your business is to create a strong brand. All of the big multinational companies are using social media to increase their brand awareness.
It allows your potential customers to get to know you and know who you are. They want to know what you can do for them and also the types of things that you stand for. Putting your digital footprint out into the world helps you to do that.
You need to stay in people’s minds regularly which is why it is important to update regularly. Sometimes you might slip out of someone’s eye line and a post from you on social media might just help to remind them that you are still around.
The second reason is that it helps you to find new prospects. Social media is great for doing this. This can be done both organically from your posts or from paid advertising. I receive people to my podcast from both channels.
The next reason is that it helps you to build a relationship with your prospects. Think about this, how many times have you come across a random website and then just bought something straight away without finding out who they are first? You tend to look for reviews and and other information you can find to see if they are legitimate don’t you?
You tend to form an opinion first before you make a substantial purchase and this is where social media comes in.
Podcasts and email marketing are one way traffic that when done right can bring in prospects but social media allows a 2-way conversation to happen. Taking part in this allows your prospects to get their questions answered much more directly and shortens the time frame that they need to build up that trust in you.
By the way, if you aren’t podcasting yet or seeing great results from your podcasts take a look at this.
Social media also gives you the opportunity to network with other people in your industry or the industry that you are targeting. Connecting with other people in your industry gives you the opportunity to help each other, start marketing to each other’s lists and create joint ventures. You can create an ongoing relationship of help and support with people using social media that you may never have met before.
Social media also helps you to keep an eye on your competition. I’m not a big fan of keeping an eye on my competition because I’m more interested in what I’m doing and what I need to be doing. It can be useful though to help you spot some of the current trends that you may be missing out on. You might also see what they are doing and own that for yourself by adding extra value.
The more you are available on social media putting out great content the more that you are perceived as ‘the expert’. It’s kind of like a pyramid. The majority of people are scrabbling around at the bottom and all doing the same low-level things. The more content you have out there and the more you are seen as being the go-to-person in your field the higher up that pyramid you will climb.
What are your social media hang-ups? Where and how would you like to improve? If you would like some helps in improving your social media strategy click the Work With Me tab and let me know how I can help you with a 30 minute strategy call.