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Tag Archives for " Marketing "

Replay Podcast 163 – How To Market And Automate The Process

Marketing, I love it – but weirdly not everyone else does !

So the question is : How do you market and automate the process ?

What marketing should you be doing ?

How has marketing changed in just a few short years and what can you do about it.

Take a listen - and let me know how you're doing your marketing.

You can get more from me at https://www.daniellatto.co.uk including over 100 information fueled podcasts and don't forget to subscribe to my Youtube Channel!

Speak soon,

Dan Latto

Replay Podcast 123 – Content Creation For Busy People

Advertising is dead.

Especially for the small business owner who wants a bigger bang for their buck.

Or even better, no 'buck' spent at all.

Content can do that for you.

We all have mobile phone devices and the ability to record video, and also audio.

Even people on housing benefit have smart phones - they're no longer classed as luxury items, but a part of the fabric of life.

So we have no excuse NOT to be creating content then.

But why aren't we? And what good would it do for us anyway ?

You can get more from me at https://www.daniellatto.co.uk including over 100 information fueled podcasts and don't forget to subscribe to my Youtube Channel!

Speak soon,

Dan Latto

Replay Podcast 99 – How To Track Your Marketing – Facebook LIVE Replay

I speak to so many business who actually give up on their marketing because they simply have no way of tracking what the results are.

So they actually give up !

Yep. Crazy. Clearly, the more you do, the better you get.

So I came up with such a simple way that you can begin to track what happens over the coming months, that will then motivate you to increase your marketing as you begin to see it works.

The problem with some marketing is that you don't get instant results. And that's why people stop.

But think about it. How do you get your product or service out to someone unless they find out about you from your marketing.

It just doesnt make sense does it.

Hopefully, Podcast 99 will shed some light on it for you !

Enjoy !

You can get more from me at https://www.daniellatto.co.uk including over 100 information fueled podcasts and don't forget to subscribe to my Youtube Channel!

Speak soon,

Dan Latto

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Replay Podcast 98 – Marketing On A Budget – Facebook LIVE Replay

So while reading a Telegraph article I could feel myself getting more and more annoyed by what they said you should do in order to market your business on a budget.

Hell - the stuff they said existed in the 1990's and if your business hasn't moved on since then, you're going to struggle.

So here's my take on it.

Hope you enjoy it !

You can get more from me at https://www.daniellatto.co.uk including over 100 information fueled podcasts and don't forget to subscribe to my Youtube Channel!

Speak soon,

Dan Latto

Join Me In My Exclusive Facebook Group

Marketing Funnels – Why Businesses Are Failing To Get Noticed | Content, Content, Content

The sheer amount of noise you have to make simply to get noticed these days is huge.

The more noise you make to get noticed, the more people TAKE notice.

Get creating content now. And remove this area of business that’s failing.

With the widespread of aspiring and upcoming new businesses wanting a place in the market, it's like battle royale just to get noticed. But that's what advertisements are for - to get your business out there.

But is mere advertisement enough?

With the development of internet, the traditional ways of advertisements are basically ineffective. 

However, there's a way to get your business noticed by the people casually scrolling through the internet and that's by creating content.

The more content you put out, the more possibility that people may come across your business.

You can get more from me at https://www.daniellatto.co.uk including over 100 information fueled podcasts and don't forget to subscribe to my Youtube Channel!

Speak soon,

Dan Latto

How to Market and Automate the Process

Marketing is a huge part of business, it’s the path to the people, to the consumers. It’s how you put your brand in the market and how you make sure your brand stays relevant.

Speaking of making sure that your brand stays relevant, doing marketing right and doing it effectively can do greatly for your business, it can guarantee an automatic process and progress.

If you want to learn more on proper effective marketing and automating your process, then keep on listening and I’ll tell you more.

You can get more from me at https://www.daniellatto.co.uk including over 100 information fueled podcasts and don't forget to subscribe to my Youtube Channel!

Speak soon,

Dan Latto

Daniel Latto : What’s a great way to market my business on a budget ?

Starting a business is not cheap, there are plenty of things that needs funds before you can truly thrive as a business man – one of those things is getting the word of your business out there : marketing.

Marketing is not cheap and it has never been. Of course, not everyone can just start a business with the fortunate ownership of plenty of funds.

Some of us are just simple people wanting to follow our goals.
In order to do that we must stop with the notion that only the ones with cold in their banks can follow their dreams of starting a successful business.

You and I have the ability.

Here's how.

You can get more from me at https://www.daniellatto.co.uk including over 100 information fueled podcasts and don't forget to subscribe to my Youtube Channel!

Speak soon,

Dan Latto

Business Expert : Marketing

Marketing isn’t the same, old traditional methods can no longer be deemed effective.

To get a grip on your business and it's lead generation, you need to adapt with the times. Business Expert Daniel Latto explains how the Market place has changed over the last 10 years and how it continues to evolve.

You can get more from me at https://www.daniellatto.co.uk including over 100 information fueled podcasts and don't forget to subscribe to my Youtube Channel!

Speak soon,

Dan Latto

Client – “I’m not spending any more money. I’ve spent money on a website, and it’s rubbish. So not spending any more on marketing”

Hmmmm ... wondering how long they'll stay in business for.

Best to give up your phones, your marketing, and your advertising too.

Best give up your team, your staff, and the people who are relying on you.

Best to give up your social media, your business books you buy and your mindset investments.

Bets give up on your dreams, and get a job in the 'real world'.

Business is hard. It takes risks. It takes investment. It takes guts. It takes Optimism.

It takes sleepless night. It takes battling through that 'inner voice'.

I'm not saying you should just be optimistic and that 'everything will be alright' - because it might not be alright.

But doing your very best, and increasing the PROBABILITY that your business will work, will FAR OUTWEIGH not doing anything to put yourself into a position that will give you a chance at success because of the FEAR that holds you back.

Those that give up too soon.

That don't invest in their marketing; are the ones that will ultimately fail.

It's sad, but when I see people still in EXACTLY the same position they were in 2 years ago, because they were too scared to pull the trigger is frightening.

What the hell are they waiting for? 

Make It Happen.

Go and do it. Make it work one way or another, kicking or screaming. Life or death.

Because we only get one life. And we don't want to get to the end of it thinking 'damn, I WISH I had done that'

You gotta give yourself the best probability that you will get what you want.

That takes hard work and taking calculated risks.

In other words, put yourself into a situation where you give yourself the best CHANCE for success, one that will increase the probabilities of WINNING.

Have I taken risks and had stuff not work ?

Of course I have. And I learned a lot along the way. I've failed forwards for the last 20 years.

But at least I found out for myself, rather than listening to someone else.

There has been lots of times I've been told I couldn't do something, and done it anyway.

"That won't work" they say.

And what they're saying is 'THEY couldn't do it'.

So I go and do it anyway, because I want to find out if it was just them that couldn't do it, or whether it can be done, it just needed me to do it.

And you know what?

95% of the time, I got it done.

And so can you.

You reach a point where you go 'I'm going to make this happen, no matter what' - and it's in that moment that your success begins.

It can be scary going it alone, we all know how that feels. And it's a lot less scary when you're with someone who has been down that path before.

What are you waiting for ?


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Is your marketing so complicated to set up you end up not bothering ?

I see it a lot when I'm speaking with business owners.

They know they SHOULD be doing something, but the whole Facebook thing looks complicated as heck, and they've already spent money on Facebook Ads and got nothing in return.

So why bother right ?

But doing 'Facebook Ads' versus 'Getting Clients' are two completely different things.

And so because you ended up not getting the results you wanted, you end up not doing nothing of any consequence.

You're then in 'marketing purgatory' - you know what I mean, you know you SHOULD do something but you don't know WHAT, so you end up doing nothing.

Again. Another month goes by. And another. And then another.

And you're trying all sorts of different things only to get the same mediocre results.

So because I see this so often, over the last 12 weeks I've been developing what I call the 'Triple Threat Client Engine' or 'T3' as we call it in house.

You won't find this anywhere else, because it doesn't exist anywhere else.

Now, just imagine being able to focus back onto your customers while your marketing works on autopilot, bringing on the RIGHT type of customers week in, week out.

In short, this system audits, amplifies and accelerates your outreach to potential clients that are tightly targeted to your service. This is where our ' Triple Threat Client Engine kicks in.

Now, you could be a physio, a personal trainer, a Chiropractor, a restaurant - basically anybody who has the skills and extra capacity to take on more clients.

This works especially well for those with repeat clients.

Most service businesses usually have most of the systems in place, but what they don't have is enough clients to match that capacity (We call that equilibrium).

When we get a client past equilibrium, that's when we can then focus the business on staff training, time management and all that coaching stuff that gets you more time freedom.

But you can't get time freedom until you get your marketing right.


Not being at capacity drives business owners crazy, I mean, how many times have you seen the Personal Trainer at the Gym end up doing the hoovering because they're just not busy enough.

Crazy right ?

So if you have capacity in your business, and are ready to take on more clients throughout the next 12 weeks, then you should make contact.

But only do it if you have capacity for more clients, as were only looking for those who can handle a surge in business.

Look, if you haven't got a client acquisition system in place, then you're spending an unusually high amount of time trying to market your business instead of servicing your clients.

Shouldn't that be the other way around?

And that's where the Triple Threat Client Engine comes in.

If you want to jump on a call, then just go here and fill in the form : https://daniellatto.co.uk/strategy-session/

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Could ‘REACH’ be your problem with your business right now ?

In the olden days (like 10 years ago!) most businesses used the Yellow Pages (remember them!) or Newspaper advertising to make people aware of their business.

How much has changed in such a short timescale.

But not that much has changed in the minds of business owners. You would have thought that with the advent of social media, they would literally be all over it.

Today you have 3 channels to promote your business through, and it still amazes me how little people actually do.

The 3 channels are of course, video, audio and text.

Every single time you create a video and upload it to YouTube, and then distribute it on social media, you're literally getting an advertisement for you, or business or your product or service FOR FREE.

Yet how many people actually do it ?

And when they do actually do it they do it so poorly nobody really pays attention. Shaky video folks .. stop it! (P.S. I'm guilty of this too but where possible use a gimbal to steady the footage)

Or even worse, they spend a lot of money on one great video thinking 'this is it' only for that one video to get 17 views and that's it. No likes, no comments.

Now 17 views as such isn't the problem. The problem is the single video. Or the single article. Or the single podcast (or in most business owners experience, zero videos, zero audio and zero articles).

Why would you NOT want to create more mini adverts for your business?

Heck, videos I did 5 years ago, that are still relevant to the market place, get re-used and posted on social media - and now, almost every video I do is one that I know in 5 years will still be relevant as it talks about STRATEGY and NOT tactics.

If you think tactics are the way you're going to win this battle, then you'll be wrong for a long time.

If you think you just need to know Instagram's magic algorithm, then you'll be struggling for quite some time too.

What you need to know is that video, articles and audio are here to stay and work out how to put those into your marketing mix of your business over the next 5 years.

This will extend your reach (ie the more people who know about you the easier it gets to close some business)

But most people don't plan for 5 years. Heck, most dont even plan for the next 30 days, they just show up and do whats in front of them that day, or the latest greatest idea that they try to rush and implement, instead of having a solid long term STRATEGY.

That's also why when people choose to work with me, we spend a LOT of time working on their strategy (This is usually done at my Villa in Spain, you should allocate some time to come along, its pretty awesome!).

This avoids people spending months worth of time working on something only to find out it didn't fit into their overall plan.

It's better to have a plan up front and execute the plan as well as you can.


In my business, we do whats important, what fits into our 5 year strategy and we perform according to that. This shaves years of trial and error off our goals, and it keeps us aligned to getting what we actually want.

The first step usually however with a 5 year plan is to increase your reach. This can take time to do. We didn't get to 13,000 Twitter followers over night, and the 13,000 LinkedIn connections took some time too.

But now we have built those connections, we can utilise them with the right content that's targeted to our core market (business owners who want more money but who also want more time freedom in their business - people just like you more than likely)

The tactics that we use for that will change over time, but the fact that we need to continually extend our reach doesn't change.

In some mediums we've been really good, and in others we've been terrible (Instagram for example we have, at the time of writing 1098 followers only, and it's something we're beginning to work on as Instagram becomes more popular)

How do you extend your reach ?

Create great content first - it's a bit of a catch 22 - the answer however is to create a LOT of good quality content that goes out, that reaches your existing audience who like and share it and also eventually gets out to a new audience too - that's how you will grow your reach.

You just need to bite the bullet and start creating content ONCE you have worked out the strategy you need.

And if you want help with content creation - then check out what we can do here https://daniellatto.co.uk/smma and get yourself on a Strategy Call with me.

Or if you want to come to the villa and plan your business, you can check that out here : 2 Day Strategy & Implementation Intensive

What do you think ?

What are you doing to extend your reach right now and create content ?

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Are you working to exhaustion most weeks?

I see so many business owners working late into the night and early in the morning (as though it's some badge of honour) and although you may get some quick wins doing that, it's simply not sustainable for the longer term.

Not only are these longer days more tiring, they may make you irritable, put weight on, or you end up being so busy in your business that you forget to see whats important over whats urgent.

I mean, heck, it's all urgent right? Especially for those clients of yours with the loudest voices who demand you do their stuff first.

The longer term result, as well as burn out, is a business that NEEDS you to keep operating at that level in order for it to work. And THAT definitely isn't sustainable. You're not got a business, you've got yourself a prison sentence within those four walls of that business.

It feels like you're trapped in 'Entrepreneur Prison', and I certainly know how that feels, as I've been there myself in the distant past. Now, you still see me doing the fun things during the day when everyone else is busy working - and it's because we know how to automate our business accordingly.

Gary Vee of course loves the idea of 'Hustle', but you don't see him staying up late at night editing his own videos (I don't do that either), he has people to do the work for him (as do I).

And although Gary may work 16 hour days or so, it's really top level meetings, not doing the 'actual' work himself.

All said and done however, there are some things you can implement almost immediately that can have an immediate effect on your business.

Just imagine having a lie in for an extra hour, or having a 'date night' with your partner, or just NOT having to do the work because someone with a lot more experience is doing it for you (Like your Client Acquisition for example).

The changes that start quickly build up into a feeling of success as you begin to take control of your business.

You would no longer need to feel 'on demand' for your business. Your business should serve YOU, not the other way around - right now too many people are servants to their businesses demands and thats not why you started it in the first place Im guessing.

So what can you do ?

Firstly, decide at least one night per week to take off - and plan something nicer than just working instead. This could be going to the gym, or organising a date night with your partner once a week.

It could be meeting up with friends for a nice meal or going bowling or the cinema, anything to break up the work, work, work cycle and get your mind onto something else. (What's funny about this is that when you actually take a break, you get some cool, fresh ideas for your business that you wouldn't have had otherwise)


Then you need to take control over all of the tasks that you have lined up to do. This is a big one, as most people have no idea what the amount of work there is that needs doing. There is no list, other than some fragmented 'idea' about what needs doing. When it's like this it's virtually impossible to work out whats important versus whats urgent on that to do list. Then work out how long each task is going to take, and then populate your calendar with those tasks.

The number of clients I've had who have made this one simple change in their 'to do' list is huge - and it's fundamentally changed their lives. They're no longer putting out random fires in their business, but instead actually planning out their business for the next month or so with a clear vision of what tasks need to get done and what they will achieve from doing so.

Finally you need a method that will automate the Client Getting Process, so that you're not having to constantly put the work in to find more clients, but have an automated system that reaches out to your target market with a message that gets results. This is one of the many things we're good at working with our clients at, so drop a pm if you want to know more.

Now there are many more of course, but too many to mention in this simple blog post.

If you want to really take control of your business, and you're serious about growing it in the next 12 months, then take a look at my 2 day Spanish Strategy & Implementation Sessions here : 2 Day Strategy & Implementation Intensive

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Podcast 170 – How I Ended Up On A LA Radio Show And Which Numbers To Track In Your Marketing

So in this podcast, I tell a little story on how I ended up in a radio show on LA; you know ... as you do !

But that's not all, in this audio taken from my Facebook Live, I tell you which numbers to track in your marketing.

In a business, marketing is always a vital factor in your business.

Whatever business that you into, having good marketing puts your name or brand on the radar, it includes advertising, promos, public relations and sales. Marketing paves the road of your business so that it reaches the people, the public and the consumers.

And in marketing, there are different numbers to track, but are you tracking the right ones?

Maybe that's why your business has been idle or not progressing properly.

So what exactly are the numbers that you should be keeping an eye on when it comes to marketing?

Keep on listening and I’ll tell you.

You can get more from me at https://www.daniellatto.co.uk including over 100 information fueled podcasts and don't forget to subscribe to my Youtube Channel!

Speak soon,

Dan Latto

Join Me In My Exclusive Facebook Group

Replay Podcast 61- Marketing for Coaches and Other Businesses

In this episode we talk about the 3 things any business needs to grow their business.


We cover how to increase awareness, raise credibility and deliver your product or service. Getting noticed is the first part of growing any business, and so many people aren't doing what they need to do in 2016 where the rules of Marketing has changed.

Take a listen, and don't forgot to leave an awesome review !

You can get more from me at https://www.daniellatto.co.uk including over 100 information fueled podcasts and don't forget to subscribe to my Youtube Channel!

Speak soon,

Dan Latto

Join Me In My Exclusive Facebook Group

Replay Podcast 47 – How To Dominate Your Market With Marketing Assets

Marketing Assets, are things that put LEADS into your business.

A little bit like financial assets which are designed to put money in your pocket, marketing assets, once created should keep on creating for you.

A great Marketing Podcast that will help you generate more leads once you begin to implement what I've talked about.

If you need more help - then reach out for a Strategy Session and lets talk about how I can help you grow your business quickly.

You can get more from me at https://www.daniellatto.co.uk including over 100 information fueled podcasts and don't forget to subscribe to my Youtube Channel!

Speak soon,

Dan Latto

Join Me In My Exclusive Facebook Group

Facebook Live Replay – Marketing On A Budget

In this Facebook Live broadcast I talk about an an article in The Telegraph the other day and how it was talking about marketing on a shoestring.

Needless to say, I disagreed with what they were on about.

So I wanted to cover it in this video.

You can get more from me at https://www.daniellatto.co.uk including over 100 information fueled podcasts and don't forget to subscribe to my Youtube Channel!

Speak soon,

Dan Latto

Join Me In My Exclusive Facebook Group

Podcast 163 – How To Market And Automate The Process

Marketing - I love it - but weirdly not everyone else does !

So the question is : How do you market and automate the process ?

What marketing should you be doing ?

How has marketing changed in just a few short years and what can you do about it.

Take a listen - and let me know how you're doing your marketing.

Marketing is a huge part of business, it’s how the path to the people, to the consumers. It’s how you put your brand in the market and how you make sure your brand stays relevant.

Speaking of making sure that your brand stays relevant, doing marketing right and doing it effectively can do greatly for your business, it can guarantee an automatic process and progress.

You can get more from me at https://www.daniellatto.co.uk including over 100 information fueled podcasts and don't forget to subscribe to my Youtube Channel!

Speak soon,

Dan Latto

Join Me In My Exclusive Facebook Group

Replay Podcast 21 – I Talk With HMO Expert Matthew Moody About His Motivations In Property And Where the Market Is Heading

In this podcast, I talk with HMO Property expert, Matthew Moody and we discuss the changes in legislation in property, where the market is going, overcoming challenges that the market throws at property investors, and a whole lot more.

Exclusively recorded at the Malmaison Hotel in Leeds, it was the only way to fit a podcast recoding into Matthews Busy schedule.

Sit back, relax and listen.

Both Matthew and I would like to thankyou for listening to the podcast and welcome any feedback, requests, etc that you may have.

Matthew has an event coming up in March 2016 called The Ultimate HMO Convention - well worth attending >> http://www.ultimatehmoconvention.com

You can get more from me at https://www.daniellatto.co.uk including over 100 information fueled podcasts and don't forget to subscribe to my Youtube Channel!

Speak soon,

Dan Latto

Join Me In My Exclusive Facebook Group

How to Market and Automate the Process

Marketing is a huge part of business, it’s how the path to the people, to the consumers. It’s how you put your brand in the market and how you make sure your brand stays relevant.

Speaking of making sure that your brand stays relevant, doing marketing right and doing it effectively can do greatly for your business, it can guarantee an automatic process and progress.

If you want to learn more on proper effective marketing and automating your process, then keep on listening and I’ll tell you more.

You can get more from me at https://www.daniellatto.co.uk including over 100 information fueled podcasts and don't forget to subscribe to my Youtube Channel!

Speak soon,

Dan Latto

Join Me In My Exclusive Facebook Group

Marketing Funnels – Why businesses are failing to get noticed | content, content, content

Marketing Funnels – Why businesses are failing to get noticed | content, content, content

The sheer amount of noise you have to make simply to get noticed these days is huge.

The more noise you make to get noticed, the more people TAKE notice.

Get creating content now. And remove this area of business that’s failing.

With the widespread of aspiring and upcoming new businesses wanting a place in the market, it's like battle royale just to get noticed. But that's what advertisements are for - to get your business out there.

But is mere advertisement enough?

With the development of internet, the traditional ways of advertisements are basically ineffective. 

However, there's a way to get your business noticed by the people casually scrolling through the internet and that's by creating content.

The more content you put out, the more possibility that people may come across your business.

You can get more from me at https://www.daniellatto.co.uk including over 100 information fueled podcasts and don't forget to subscribe to my Youtube Channel!

Speak soon,

Dan Latto

Join Me In My Exclusive Facebook Group

Podcast Replay | Podcast 5 – Why You Should Be Using Social Media Marketing In Your Business Right Now

Episode 5 - Why You Should Be Using Social Media Marketing In Your Business Right Now

Social Media has clearly been around for a long time, but as a Property Investor & Business Owner, are you using it correctly ?

During this podcast, i'll talk through some of the strategies that you should be using Social Media Marketing for.

As part of the 3 rules towards Financial Freedom in the next 5 years, we're always looking to cover how to :

1. Cut Costs
2. Generate Cash
3. Invest the rest,

This podcast helps cover #2, Generating Cash - and Social Media is a mechanism by which we can generate more potential leads, build credibility in the market place and generate more cash.

If you're not using Social Media to engage with your potential audience (and not just share pictures of cats), then you're business is missing out on this resource that has the potential to literally transform your business.

I personally generate thousands each month through social media into my coaching practice, and so I know how vital a resource it can be once used correctly

You can get more from me at https://www.daniellatto.co.uk including over 100 information fueled podcasts and don't forget to subscribe to my Youtube Channel!

Speak soon,

Dan Latto

Join Me In My Exclusive Facebook Group

Facebook Live Replay – How To Track Your Marketing

In this Facebook Live replay, I talk about how you should be tracking your marketing.

It's fairly obvious, but the more you market, the more leads you will generate, and there is a direct relationship between how much content you put out, and how much business you close.

Join Me In My Exclusive Facebook Group

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