The sheer amount of noise you have to make simply to get noticed these days is huge.
The more noise you make to get noticed, the more people TAKE notice.
Get creating content now. And remove this area of business that’s failing.
With the widespread of aspiring and upcoming new businesses wanting a place in the market, it's like battle royale just to get noticed. But that's what advertisements are for - to get your business out there.
But is mere advertisement enough?
With the development of internet, the traditional ways of advertisements are basically ineffective.
However, there's a way to get your business noticed by the people casually scrolling through the internet and that's by creating content.
The more content you put out, the more possibility that people may come across your business.
This podcast is taken directly from my Facebook Live event.
You can catch me LIVE on Facebook here : www.facebook.com/dan.latto
There's a reason why the rich get richer and the poor struggle to leave their financial dependence on needing a job.
In this podcast I go through one of the reasons why this is.
This was taken from one of my Facebook Live events - you get the message better if you watch the video (replay is on my YOUTUBE CHANNEL)
However, use your imagination for the 'whiteboard' parts of this message !
Any questions, then please ask !
Thanks for listening.
Sales are the main heart of any business, sales are what makes or breaks a company or a brand. But that doesn’t mean that sales are easy, it also doesn’t mean that sales have to be very complicated.
With the right mindset and knowledge, sales will just be elementary for you.
In this video, I talk about sales funnels and all about sales in general. So if you are an aspiring businessman or woman, or if you are on your way to a new business venture then keep on watching.
There's a reason why some get ahead more than others, and it's down to how they value their time.
Understanding that to move forward you don't need to be being paid to do so all the time.
Listen to the podcast and let me explain in detail and this could change the way you think about your marketing efforts.
Hope you enjoy it !
It's not 20lbs overweight
It's not struggling for money all the time
It's not being fearful about the future.
Being the best version of you requires dedication, belief and actions repeated daily.
Take my gym for example - I got to the stage in my weight where I was unhappy with it. So now I'm dealing with it.
It's hard fucking work. Every single day.
Chocolate, donuts, pizza, bread; all gone 🙁
Sitting around watching Netflix (mostly gone!)
And in it's place is salmon and eggs for breakfast (every breakfast) after my 30 minute cardio session.
Then it's into doing some work on my business.
Then it's into workout 2 at 12.30 pm, 4 days on and then a day of rest lifting heavy weights.
Does it hurt ? Yep.
Do I want to take the day off ? Yep
Do I really not want to go to the bloody gym ? Of course I don't.
Then, after that - I go and shoot basketball for an hour.
Yep - 3 workouts a day - the whole lot takes 3 hours.
4 days on, 1 day off.
That's dedication. That's routine. But is it getting results? Of course - how can it NOT ?
Routine - day in, day out.
In my business, writing long form copy such as this - do I want to do it ? Not always.
Do I get results from it ? Yep.
My social media engagement increases, I get more friend requests and people follow me without requesting friendship on Facebook.
Does that content then go out to my email list? Yep.
And does that get results? What do you think !
Day in, day out.
That's what gets the results.
That's what will lead you to being the best version of you, whatever that may be.
Want to step up and be the best version of you ?
Come and spend two days with me in Spain, and let's map out your entire future and put the plan in place.
For years, we've been told 'the money is in the list' and so we go off and spend money on building our list.
Only ... there's a problem. Email open rates have consistently been going down over the last 15 to 20 years.
Remember AOL when Joanna Lumley proudly announced 'you have mail' and we got excited ?
That no longer happens. Instead we're deluged with emails every single day. And that causes a problem for us marketers.
So in this podcast, I talk about what numbers you need to measure your email success by.
Marketing is a huge part of business, it’s the path to the people, to the consumers. It’s how you put your brand in the market and how you make sure your brand stays relevant.
Speaking of making sure that your brand stays relevant, doing marketing right and doing it effectively can do greatly for your business, it can guarantee an automatic process and progress.
If you want to learn more on proper effective marketing and automating your process, then keep on listening and I’ll tell you more.
I’ve been asked for this quite a bit – so here it is for you !
The art of hitting two birds with one stone if ever I've seen one, video marketing-wise.
Facebook live is a great way to express and inform a vast of viewers (and potential costumers).
However, not everyone has access or wants to access the aforementioned social media website because there's the whole formality of making an account and signing up.
What better way to preserve the information and the video than upload it to another more accessible social media platform - Youtube.
Here's how to do it.
Becoming An Authority In Your Field Recorded on the drive over to the beach in Spain.
I talk about how to become an authority in your field. Being an authority in your field equals to credibility, it is a trait for professionals that allows them to be known and the presence they carry in the field.
However, it goes beyond advertising their brand but also advertising the values they sell, what makes them credible, and why clients should go to them. Doing just that allows a company or a brand to really build an effective name for themselves, thus paving a way for more clients which equals to more success.
So if you want to hear how to become an authority on your field then keep on watching.
In this video, I just wanted to quash a few ‘misnomers’ about what we actually do as Business Coaches.
All Business Coaches are different of course, so I have my own unique take on what it means to be a Top Performing Business Coach.
But then I'm a little bit different than most people (Something I make no excuses for!)
Now I live in Spain, I've had to come up with different ways of making things happen both in my own business, and in the businesses of my clients.
Take our marketing for example.
We no longer do any public speaking. That's not to say that public speaking isn't a great way of spreading your message and gaining new clients, because, obviously it is.
But it's a bit harder when you no longer live in the country that people are based in !
So we had to come up with new ways of both providing coaching services (the delivery of our coaching product to our clients for example), and we've also had to come up with new ways of getting our message out to as many people as possible via video and podcasting.
Would you rather spend an hour getting there, an hour on stage, and an hour coming home - or would you prefer to knock out 6 videos in the first 2 hours, and 3 podcasts in the 3rd hour ?
That business talk only lasts that one evening - but the video and podcasts will last for years to come !
Best to give up your phones, your marketing, and your advertising too.
Best give up your team, your staff, and the people who are relying on you.
Best to give up your social media, your business books you buy and your mindset investments.
Bets give up on your dreams, and get a job in the 'real world'.
Business is hard. It takes risks. It takes investment. It takes guts. It takes Optimism.
It takes sleepless night. It takes battling through that 'inner voice'.
I'm not saying you should just be optimistic and that 'everything will be alright' - because it might not be alright.
But doing your very best, and increasing the PROBABILITY that your business will work, will FAR OUTWEIGH not doing anything to put yourself into a position that will give you a chance at success because of the FEAR that holds you back.
Those that give up too soon.
That don't invest in their marketing; are the ones that will ultimately fail.
It's sad, but when I see people still in EXACTLY the same position they were in 2 years ago, because they were too scared to pull the trigger is frightening.
What the hell are they waiting for?
Make It Happen.
Go and do it. Make it work one way or another, kicking or screaming. Life or death.
Because we only get one life. And we don't want to get to the end of it thinking 'damn, I WISH I had done that'
You gotta give yourself the best probability that you will get what you want.
That takes hard work and taking calculated risks.
In other words, put yourself into a situation where you give yourself the best CHANCE for success, one that will increase the probabilities of WINNING.
Have I taken risks and had stuff not work ?
Of course I have. And I learned a lot along the way. I've failed forwards for the last 20 years.
But at least I found out for myself, rather than listening to someone else.
There has been lots of times I've been told I couldn't do something, and done it anyway.
"That won't work" they say.
And what they're saying is 'THEY couldn't do it'.
So I go and do it anyway, because I want to find out if it was just them that couldn't do it, or whether it can be done, it just needed me to do it.
And you know what?
95% of the time, I got it done.
And so can you.
You reach a point where you go 'I'm going to make this happen, no matter what' - and it's in that moment that your success begins.
It can be scary going it alone, we all know how that feels. And it's a lot less scary when you're with someone who has been down that path before.
What are you waiting for ?
Business Coach Daniel Latto shows you the shortcuts to getting an Aweber Form into a Wix Website.
Daniel Latto was nominated for Small Business Coach of the Year 2013 & 2014 !
Often these things can be quite easy but it's like anything - if you don't know how to do them it can stop your business in it's tracks.
That's why most business owners need a business coach, so that they can get given the directions that a business coach already has, and get on their way as quickly as needs be instead of getting stuck on something technical.
I've been a Business Coach for over 10 years, and we've seen all sorts from bad time management, to poor mindset, low self esteem and poor self talk, a business thats running away from them and all their time used up.
So when you hire a Business Coach, it's pretty easy for us to get stuck into the problem and resolve it quickly as the chances are we've already seen it many times and solved that problem.
Obviously as a business owner, you have so many plates to spin, it's impossible to know everything all the time, so with a business coach, it allows you a little bit of slack where we can take on some of the issues you have and solve them for you.
Business Coaching - one of the best investments you'll make all year !
People want to know how good our training is.
So if you want your Daniel Latto review - just watch the videos !
Business Coaching and Training Ltd presents our one day Business Growth Intensive Training in Leeds.
This one day of Business Training is designed to help you move your business onto the next level to increase your income, improve your lifestyle and work less by being more organised, more focused and more relaxed about what needs to be done to grow your business.
They know they SHOULD be doing something, but the whole Facebook thing looks complicated as heck, and they've already spent money on Facebook Ads and got nothing in return.
So why bother right ?
But doing 'Facebook Ads' versus 'Getting Clients' are two completely different things.
And so because you ended up not getting the results you wanted, you end up not doing nothing of any consequence.
You're then in 'marketing purgatory' - you know what I mean, you know you SHOULD do something but you don't know WHAT, so you end up doing nothing.
Again. Another month goes by. And another. And then another.
And you're trying all sorts of different things only to get the same mediocre results.
So because I see this so often, over the last 12 weeks I've been developing what I call the 'Triple Threat Client Engine' or 'T3' as we call it in house.
You won't find this anywhere else, because it doesn't exist anywhere else.
Now, just imagine being able to focus back onto your customers while your marketing works on autopilot, bringing on the RIGHT type of customers week in, week out.
In short, this system audits, amplifies and accelerates your outreach to potential clients that are tightly targeted to your service. This is where our ' Triple Threat Client Engine kicks in.
Now, you could be a physio, a personal trainer, a Chiropractor, a restaurant - basically anybody who has the skills and extra capacity to take on more clients.
This works especially well for those with repeat clients.
Most service businesses usually have most of the systems in place, but what they don't have is enough clients to match that capacity (We call that equilibrium).
When we get a client past equilibrium, that's when we can then focus the business on staff training, time management and all that coaching stuff that gets you more time freedom.
But you can't get time freedom until you get your marketing right.
Not being at capacity drives business owners crazy, I mean, how many times have you seen the Personal Trainer at the Gym end up doing the hoovering because they're just not busy enough.
Crazy right ?
So if you have capacity in your business, and are ready to take on more clients throughout the next 12 weeks, then you should make contact.
But only do it if you have capacity for more clients, as were only looking for those who can handle a surge in business.
Look, if you haven't got a client acquisition system in place, then you're spending an unusually high amount of time trying to market your business instead of servicing your clients.
Shouldn't that be the other way around?
And that's where the Triple Threat Client Engine comes in.
If you want to jump on a call, then just go here and fill in the form : https://daniellatto.co.uk/strategy-session/
Where does the actual results come from ?
Do you just wake up one morning and everything is just lined up in place perfectly for you?
Or does it take something more than that ?
Dreams are something we all have and sometimes they are called aspirations or goals, however you want to call them. It is a visualization of ourselves, what we are, what we have, where we are, how we're living: dreams visualize it for you, but it excludes the question, when do we get there/it, how do we get there/it because it is you -the dreamer- who answers that question, who puts action to it and most importantly, who gets there or who gets it.
That's how it works because dreams are better off just being dreams in a sleeping state until they become reality when you work for it every waking moment.
You can get more from me at https://www.daniellatto.co.uk including over 100 information fueled podcasts and don't forget to subscribe to my Youtube Channel!
Business Coach – Do you sometimes feel ‘overwhelmed’ by it all that you find it hard to know where to begin?
Then this video may help - Don't forget - the main conversation happens on the website - so click here to JOIN IN - https://www.daniellatto.co.uk/extra-or...
In this video, I discuss being 'overwhelmed' by it all and include a few hints and tips about how to overcome this feeling.
Sit back, relax and enjoy.
Don't forget - the main conversation happens on the website - so click here to JOIN IN - https://www.daniellatto.co.uk/extra-or...
In this podcast, I'm being interviewed by Jason Strachan who has just set up his own podcast (I gave Jason some advice on the why and the how!).
So I get to be interviewed and the key question that Jason wanted answering was 'What Do You Do To Do One Thing To Do Everyday To Be Successful?'
It's always fun being interviewed as you never know where it's going to go. We specifically speak about the ability to get your message across about how people do it - even people who you don't want being successful (Think Dictators!). That's why it's so important that you become good at this skill, along with being able to get that message out across the various forms of media.
Anyway, I hope you enjoy it.
Later this year, the House of Commons will receive a second reading of a bill which is designed to reduce homelessness.
It's partly based around changing the way a Section 21 can be used for eviction, and specifically, the way in which your local council will see the Section 21, and deal with your tenant.
Right now, they tell the tenant to simply 'ignore it', which is causing a LOT of problems for tenants, and then landlords, and then the next tenant who follows.
Take a listen - a good old Dan Rant ensues !
In today's blog post, I'm going to be sharing another video by GaryVee and this is to warn businesses how the internet can put you down - that's how vast and dominant the internet has become and business owners should be aware.
Really loved giving this keynote, #GetMeGaryVee, in Rochester, Minnesota..
Got to cover a handful of things, but the thing that I have to really put emphasis on is that if you're running a business in 2018 and you're not paying close attention to everything that is going on with the internet and blockchain, you could be in deep trouble.
Please, please don't let so many of these amazing opportunities fly right by you.
Hope this video helps and go give GaryVee's video a like and check out their Youtube channel.
In today's blog, I'm going to be sharing a video by GaryVee which will allow you to look at life at a different angle, that not everything should be happy and positive.
A straightforward reminder that if you're not happy, it doesn't mean that you're doing something wrong.
Every morning, when I wake up, I pretend that my family dies because if you can really feel that like I can, nothing else could possibly upset you. Everything comes down to perspective and understanding how good it is that we really have it.
Hope this video helps and go give GaryVee's video a like and check out their Youtube channel.
In this podcast interview, I'm being talking with Radio W.O.R.K.S. World about how to get started in property, and choosing the right strategy depending on your starting point.
I was so full of energy during this interview, I'm off on a tangent and dealing with fears and how to overcome them despite however you may feel.
It's a passionate conversation and one that I enjoyed immensely filled with nuggets you can use in your own financial journey.
Just how do you grow your business from being just you, to a team of capable people growing a company ?
In this podcast, I'll explain how I did it and include the 3 things you need to focus on daily, and the 2 areas you need to work on, and in which order, depending on your current situation.
A great podcast for those solopreneurs wanting more out of their business.
Mindset & Hustle Show - My definition of AMAZING and getting more success than the next person.
In today's episode, which was shot in the Mediterranean Sea at my local beach, I talk about how doing more than the next person can make a difference in your life.
Take a listen, let me know what you liked the most and we'll speak soon.
The video is also available on my website.
When you focus on someone else’s business, you’re presenting yourself to a risk that you have ZERO control about.
Worst case scenario: you've put your all into a business that isn't your own, a business you have no complete control over, and then you run the risk of receiving less rather than gaining more.
If you can put so much effort in a brand that isn't yours, imagine the effort you'll exert in something you can call your own.
Also, you miss the opportunity, struggle and triumph of being your own company because you may fail but at least it's yours to rise back up.
Business Coach Daniel Latto talks about differentiating your business and standing our from the crowd.
There can only be too many businesses in this world. So many ideas, promos, strategies being put out - it's can be a cut-throat scenario. However, the most essential part of being a successful brand is to stand out from the crowd - recognition, credibility, sales, progress and success will follow.