Successful Mompreneur Shares What It Takes To Build A Children’s Brand People Love
Meet Monica Royer, the founder, CEO and main mom behind the scenes at Monica + Andy. After her daughter was born in 2010, new mom Royer looked everywhere for a cohesive collection of quality, organic baby clothes married with exceptional customer service. When she couldn’t find it, she decided to create it, and spent the next few years developing a business plan, building a board of advisors, creating designs, and getting the brand off the ground.
Monica + Andy officially launched in 2014, and is committed to making things better for moms and babies. From the Layette experience that anticipates the needs of expectant parents, to the innovative product design and in-store classes that foster community among new parents, Royer has woven a thread of thoughtfulness throughout her brand.
Royer’s passion for fashion started at an early age with her mother making most of her clothes, and her love of dresses. She turned this passion, along with her experience of helping advise her brother, Andy Dunn – Founder of Bonobos, to create a brand that is now the informed choice for parents and gifters who expect the best.
As Founder and CEO of the digitally native vertical brand, Royer is focused on driving new innovation and designs while growing the business. In addition, she is committed to guiding and inspiring other female entrepreneurs in their business endeavors.
Born and raised in Chicago, she is a graduate of University of Illinois Urbana-Champaign. Prior to launching Monica + Andy, Royer spent 10 years working in the pharmaceutical