SMMA Terms & Conditions

1. Terms and acceptance

By accessing and using our content production service, you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions of Use between The Daniel Latto Group Lyd (Daniel Latto) and you, all applicable laws and regulations, and agree that you are responsible for compliance with any applicable local laws. If you do not agree with any of these terms, you are prohibited from using or accessing this site. The materials contained in this website are protected by applicable copyright and trademark law.


This content we create for you is controlled and operated by The Daniel Latto Group Trading as Daniel Latto (“Daniel Latto”) from its offices within the United Kingdom. Daniel Latto makes no representation that materials in the Site are appropriate or available for use in other locations, and access to them from territories where its contents are illegal, is prohibited. Those who choose to access this site from locations outside the United Kingdom are responsible for compliance with all applicable laws.

2. IP Ownership / Use license

The material we provide is protected by law, including without limitation, United Kingdom Copyright law. The copyright in all material provided on this Site is held by Daniel Latto. Except as expressly permitted by Daniel Latto, none of the material may be copied, reproduced, distributed, republished, downloaded, displayed, posted or transmitted in any form or by any means without the prior written permission of Daniel Latto or the copyright owner.


Permission is granted to you to download and use the materials on this Site for personal, non-commercial use only, provided you do not modify the materials and that you retain all copyright and other proprietary notices contained in the materials.

You may not:

  • Modify or copy the materials
  • Use the materials for any commercial purpose, or for any public display (commercial or non-commercial)
  • Attempt to decompile or reverse engineer any software contained on Daniel Latto’s website
  • Remove any copyright or other proprietary notations from the materials
  • Transfer the materials to another person or “mirror” the materials on any other server

This permission shall automatically terminate if you violate any of these restrictions and may be terminated by Daniel Latto at any time. Upon termination of your permission, you must destroy any downloaded materials in your possession whether in electronic or printed format. Daniel Latto  reserves the right to terminate your account at any time for any reason.

The materials on this Site are provided with “RESTRICTED RIGHTS.” Use, duplication, or disclosure by the Government is subject to restrictions as set forth in the applicable laws and regulations. Use of the Site by the Government constitutes acknowledgment of Daniel Latto s proprietary rights in them

3. Disclaimer

THE MATERIALS ON DANIEL LATTO’S WEBSITE OR DOWNLOADS / CONTENT / VIDEOS / AUDIO / TEXTS ARE PROVIDED “AS IS”. DANIEL LATTO MAKES NO WARRANTIES, EXPRESSED OR IMPLIED, AND HEREBY DISCLAIMS AND NEGATES ALL OTHER WARRANTIES, INCLUDING WITHOUT LIMITATION, IMPLIED WARRANTIES OR CONDITIONS OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT OF INTELLECTUAL PROPERTY OR OTHER VIOLATION OF RIGHTS. FURTHER, DANIEL LATTO DOES NOT WARRANT OR MAKE ANY REPRESENTATIONS CONCERNING THE ACCURACY, LIKELY RESULTS, OR RELIABILITY OF THE USE OF THE MATERIALS ON ITS INTERNET WEBSITE OR OTHERWISE RELATING TO SUCH MATERIALS OR ON ANY SITES LINKED TO THIS SITE.

4. Limitations

IN NO EVENT SHALL DANIEL LATTO OR ITS SUPPLIERS BE LIABLE FOR ANY DAMAGES (INCLUDING, WITHOUT LIMITATION, NEGLIGENCE, DAMAGES FOR LOSS OF DATA OR PROFIT, OR DUE TO BUSINESS INTERRUPTION,) ARISING OUT OF THE USE OR INABILITY TO USE THE MATERIALS ON DANIEL LATTOS WEBSITE OR DOWNLOADS / CONTENT / VIDEOS / AUDIO / TEXTS, EVEN IF DANIEL LATTO OR A DANIEL LATTO AUTHORIZED REPRESENTATIVE HAS BEEN NOTIFIED ORALLY OR IN WRITING OF THE POSSIBILITY OF SUCH DAMAGE. BECAUSE SOME JURISDICTIONS DO NOT ALLOW LIMITATIONS ON IMPLIED WARRANTIES, OR LIMITATIONS OF LIABILITY FOR CONSEQUENTIAL OR INCIDENTAL DAMAGES, THESE LIMITATIONS MAY NOT APPLY TO YOU. IN NO EVENT SHALL THE TOTAL LIABILITY OF DANIEL LATTO UNDER THIS AGREEMENT EXCEED FIFTY POUNDS (£50), REGARDLESS OF THE CAUSE OF ACTION, IN TORT, CONTRACT, OR OTHERWISE.

5. Revisions and data errata

The materials appearing on Daniel Latto’s WEBSITE OR DOWNLOADS / CONTENT / VIDEOS / AUDIO / TEXTS could include technical, typographical, or photographic errors. Daniel Latto does not warrant that any of the materials on its web site are accurate, complete, or current. Daniel Latto  may make changes to the materials contained on its web site at any time without notice. Daniel Latto  does not, however, make any commitment to update the materials.

6. Links

Daniel Latto  has not reviewed all of the sites linked to its Internet web site and is not responsible for the contents of any such linked site. The inclusion of any link does not imply endorsement by Daniel Latto  of the site. Use of any such linked website is at the user’s own risk.

7. Site terms of use modifications

Daniel Latto  may revise these terms of use for the Site at any time without notice. By using the Site you are agreeing to be bound by the current version of these Terms and Conditions of Use.

8. Governing law

Any claim relating to Daniel Latto ’s web site shall be governed by the laws of the United Kingdom without regard to its conflict of law provisions.

9. Content  Transfer

Any material, information, or idea you transmit to or post on this Site by any means will be treated as confidential.  Notwithstanding the foregoing, all personally identifiable information provided to Daniel Latto will be handled in accordance with Daniel Latto’s privacy policy. You are prohibited from posting or transmitting to or from this Site any unlawful, threatening, libelous, defamatory, obscene, scandalous, inflammatory, pornographic, or profane material, or any other material that could give rise to any civil or criminal liability under the law.

10. Fees, refunds and No-Risk Guarantee

You agree to pay the fees, in such amount and for such billing frequency as specified during registration, in full prior to any obligation of Daniel Latto to perform under this Agreement. You further agree that, upon registering for the services through the Site, you authorise Daniel Latto  to charge your method of payment (e.g. credit card) for the fee on each anniversary of your registration date, based upon your billing frequency (e.g. monthly, quarterly, annually). Payment of the fees shall be in such amounts and at such times as set forth by Daniel Latto  through information provided to you and as authorized through the sign-up and registration process. Your account and access to the services provided via the Site may be suspended in the event of non-payment of applicable fees. You represent and warrant to Daniel Latto  that such payment information is accurate and that you are authorized to use the payment instrument. You will promptly update your account information with any changes (for example, a change in your billing address or credit card expiration date) that may occur.

You may cancel your subscription with Daniel Latto at any time. Upon cancellation, you will continue to have access to the Daniel Latto  services through the end of your paid billing term. Daniel Latto  may change its fees from time to time by posting the changes on the Site with 5 days’ prior notice, but with no advance notice required for temporary promotions or reductions in fees.


There are no refunds once purchased.  Likewise, there is no minimum contract.


Promotions, upgrades, and adjustments to existing plans are non-refundable.


You, the client are responsible to use Daniel Latto  after payment.


11. Ownership, trademarks & provided assets

You own all graphics and files we create during any month paid in full. You will provide all content/copy to be used in our designs. You agree that any materials provided to are proofed and approved to be used in your designs and are not owned or trademarked by a different entity. You are responsible that any materials provided can be legally used in our designs. We are not liable for the materials you provide as it pertains to license or trademark issues and you represent to Daniel Latto that all materials provided do not infringe on the intellectual property rights of third parties.


You agree to indemnify, defend, and hold harmless Daniel Latto  and its affiliates, officers, members, managers, agents, successors and assigns (the “Indemnified Parties”) from and against all claims, demands, liabilities, damages, and costs including, without limitation, its reasonable attorneys’ fees, arising out of or relating to (i) your breach of any of the terms of this Agreement, (ii) your use of the services provided pursuant to the Site, and (iii) infringement of third party’s intellectual property rights or other proprietary rights.


You agree that any videos, images, texts or audios provided to Daniel Latto are given because you own the copyright.  We are not responsible for material that is copyrighted, but given to us for helping to create content.

12. Don’t abuse the service

Daniel Latto's services is designed for the reasonable use. Although we provide a lot of content, it is impossible to work solely on your business.  Our team consists of Graphic Designer, Video Editors, Copywriters and Content Schedulers and we have many clients.  Although we will endeavour to provide you with all the content you require, the amount of which is determined by the package that you are paying for each month.  Our aim is to always provide full marketing support for less than the cost of a single employee across all the different skill sets.


If we find that you are not in alignment with our model, sharing accounts/logins, violate our core values, or are abusing our services or team in any way we reserve the right to cancel your account.


Your right to use the Daniel Latto  services shall terminate upon your breach of any term of this Agreement.

13. Output files

While we do our best to minimize any mistakes, due to the nature of creative design we can not guarantee all files delivered will be 100% error free. Upon file delivery you agree to review and proof all files for any errors or omissions and notify our team if any changes/corrections are needed. We will do our best to rush any edits to correct the mistakes. Daniel Latto  is not responsible or liable for any losses or expenses incurred from errors or omissions.

14. Sample work

By default, you agree to provide Daniel Latto  with a non-exclusive right and license to publish your work in our portfolio, social media or other communication efforts. We will do our best to seek written permission before we post anything publicly. If you would like to revoke this right, please notify our team in writing to me@daniellatto.co.uk.

15. Confidentiality

We uphold confidentiality in all communication regarding your brand and business. We will only communicate to those who have been authorized on your account and will not share any information provided with anyone outside our organization, subject to our Privacy Policy.

16. Work and delivery output

While we can accept unlimited requests and revisions, our output volume depends on many factors, namely depending on the total request volume and complexity. We will do our best to work with you to accommodate any priority items and your timelines but our suggestion is to not use our service for time sensitive requests.  The service works best when planned in advance and in a timely manner.


17. Digital Millenium Copyright Act (DMCA)

In the event materials are made available to this Site by third parties not within our control, we are under no obligation to, and do not, scan such content for the inclusion of illegal or impermissible content. However, we respect the copyright interests of others. It is our policy not to permit materials known by us to infringe another party’s copyright to remain on the Site. If you believe any materials on the Site infringe a copyright, you should provide us with written notice that at a minimum contains:

  1. A physical or electronic signature of a person authorized to act on behalf of the owner of an exclusive right that is allegedly infringed;
  2. Identification of the copyrighted work claimed to have been infringed, or, if multiple copyrighted works at a single online site are covered by a single notification, a representative list of such works at that site;
  3. Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit us to locate the material;
  4. Information reasonably sufficient to permit us to contact the complaining party, such as an address, telephone number, and, if available, an electronic mail address at which the complaining party may be contacted;
  5. A statement that the complaining party has a good-faith belief that use of the material in the manner complained of is not authorized by the copyright owner, its agent, or the law; and
  6. A statement that the information in the notification is accurate, and under penalty of perjury, that the complaining party is authorized to act on behalf of the owner of an exclusive right that is allegedly infringed.


It is our policy to terminate relationships regarding content with third parties who repeatedly infringe the copyrights of others.


About Daniel

Daniel Latto is a Digital Marketer & an Award Winning Business Coach, iTunes Podcast host, a Property Investor with Assets worth over £5 million in the UK alone. Daniel  works with UK Businesses who are looking to upgrade their Digital Footprint via his Digital Agency and his #1 rated iTunes podcast was present in the New & Noteworthy Section of iTunes.

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