Written by Daniel Latto in Latest News, Podcast

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  • Replay Podcast 93 – Email Marketing & The Only Numbers That Matter

For years, we've been told 'the money is in the list' and so we go off and spend money on building our list.

Only ... there's a problem. Email open rates have consistently been going down over the last 15 to 20 years.

Remember AOL when Joanna Lumley proudly announced 'you have mail' and we got excited ?

That no longer happens. Instead we're deluged with emails every single day. And that causes a problem for us marketers.

So in this podcast, I talk about what numbers you need to measure your email success by.

You can get more from me at https://www.daniellatto.co.uk including over 100 information fueled podcasts and don't forget to subscribe to my Youtube Channel!

Speak soon,

Dan Latto

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About the author 

Daniel Latto

The Daniel Digital Marketing Agency is a Full Service Digital Marketing Agency.

They produce thousands of pieces of content including videos, imeages and written copy and then schedule it on behalf of clients.

Daniel advises businesses on marketing on Social Media using both Paid and Organic content. His top rated iTunes Podcast; 'The Wealth Creation Show' has hundreds of thousands of listeners around the world.