Replay Podcast 93 – Email Marketing & The Only Numbers That Matter
For years, we've been told 'the money is in the list' and so we go off and spend money on building our list.
Only ... there's a problem. Email open rates have consistently been going down over the last 15 to 20 years.
Remember AOL when Joanna Lumley proudly announced 'you have mail' and we got excited ?
That no longer happens. Instead we're deluged with emails every single day. And that causes a problem for us marketers.
So in this podcast, I talk about what numbers you need to measure your email success by.