Advertising is dead.
Especially for the small business owner who wants a bigger bang for their buck.
Or even better, no 'buck' spent at all.
Content can do that for you.
We all have mobile phone devices and the ability to record video, and also audio.
Even people on housing benefit have smart phones - they're no longer classed as luxury items, but a part of the fabric of life.
So we have no excuse NOT to be creating content then.
But why aren't we? And what good would it do for us anyway ?