Are You Ready to Make A Successful Marketing Video?
If so, then these 5 tips will set you off on the right path.
Define who your target audience is: Before you decide what you want to say and what you want your video to look like you need to know who your audience is so that you can target them with your video. Think about the age of your target audience, their income bracket and other factors such as their sex. Knowing who your market is will help you to create a much better video that will be well received by the people you want to reach.
Set just one goal for your video: Many beginners make the mistake of determining their target audience and then create numerous goals that they want the one video to achieve.
Ideally your video will be short and have just one goal to achieve. So choose exactly what it is that you would like your video to do. Do you want to review your product, give a tutorial or demonstrate one of the features of it? You decide what the goal is and stick to it.
Turn another successful format into a video: If you already have content that has been successful, perhaps it was a blog post or a written tutorial on your site, take it and turn it into a working script for a video. Practise by reading it out aloud. Make small adjustments and re-tune it so that the words flow naturally when spoken out loud. Share it with friends and family first to get their feedback and then when you are fully satisfied start creating your video.
Press record: It is easy to record a video. All you need is a webcam. In fact you can even use an iPhone or other mobile device. Don’t over think it. You really don’t need a huge product suite consisting of professional lighting and equipment to make a successful online marketing video.
It’s time to share your video: Once you have created your video you will want to share it on your website, blog or social media site such as YouTube. Get it out there and take note of the feedback. Find out what people like and dislike about your video. You will improve with every video that you make.
That is all there is to it. It is not as daunting as you think. In very little time and with hardly any equipment you too can be making successful marketing videos that will attract thousands of visitors and extra customers.