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For years, we’ve been told ‘the money is in the list’ and so we go off and spend money on building our list.

Only … there’s a problem. Email open rates have consistently been going down over the last 15 to 20 years.

Remember AOL when Joanna Lumley proudly announced ‘you have mail’ and we got excited ?

That no longer happens. Instead we’re deluged with emails every single day. And that causes a problem for us marketers.

So in this podcast, I talk about what numbers you need to measure your email success by.

Take a listen,

Daniel Latto

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