Everyone is worried about their social media ‘metrics’ – how many likes, who commented and so on.
But in business that's not the important thing - the important thing is the bottom line - are you in profit or not.
I've had people lurking on my social media for years and never liked or commented on anything, and then they still bought. They never even showed up in the metrics.
But unless you're creating content - you don't have a chance.
Take a listen and find out more.