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August 14, 2023

You know that tingly sensation in your stomach right before you click the “Go Live” button?

You’re not alone. Many people are reluctant to go live, primarily due to their obsession with engagement. They think, “What if no one shows up? What if I make a mistake?” So, they hold back, miss out, and ultimately, reach no one. Let’s explore why this happens and what we can do about it.

The Fear of Going Live

Going live can be terrifying. It’s like standing on a virtual stage, and the anxiety kicks in. But why is that?

Engagement Obsession

People want likes, comments, shares. They crave validation. But focusing solely on these metrics creates a paralyzing fear of going live without guaranteed engagement. It becomes a never-ending cycle of waiting for the “perfect” time and never taking the plunge.

Why Going Live Matters

Not going live is like having a conversation with yourself. Sure, you can talk, but who’s listening?

Real-time Engagement

Going live is not just about broadcasting; it’s about engaging with your audience in real-time. It’s a conversation, a chance to connect, and an opportunity to understand your followers better.

Building Authentic Connections

Live sessions enable authentic connections. You’re not a robot spitting out rehearsed lines. You’re a human being, interacting with other human beings, and that’s what builds trust.

The Consequences of Not Going Live

If you’re stuck in the cycle of fearing live sessions, what are you missing?

Missing Out on Opportunities

The world moves fast, and by not going live, you may miss timely opportunities to connect with your audience.

Lack of Real-time Feedback

Without going live, you miss out on immediate feedback, essential for growth and improvement.

Stagnant Growth

The fear of going live might just be what’s holding you back from your next big leap. Stagnation is a consequence of not taking risks, and in the online world, this is a significant risk to avoid.

Breaking the Barrier

So how can we break this fear barrier?

Tips to Overcome the Fear of Going Live

  1. Start small.
  2. Embrace mistakes.
  3. Focus on the message, not the metrics.
  4. Engage with your viewers.
Leveraging Engagement During Live Sessions

Engagement is not the enemy. It’s how you perceive and use it. During live sessions, engage with your audience. Ask questions, reply to comments. Turn the numbers into connections.

From celebrities to local businesses, many have succeeded in leveraging live platforms to reach their audience and create authentic livestreams.  You probably even watch them yourself.

Don’t ignore these Live Stream Connections

Likewise, ignoring the opportunity to go live can lead to missed connections and potential growth.

Going live is not just a trend; it’s a tool that can help you to engage, connect, grow.

Don’t let the fear of lacking engagement stop you. Remember, the only way to reach zero is by not trying at all.

5 FAQs

  1. Is going live suitable for every type of content?
    • Going live works best for interactive, engaging content that benefits from real-time feedback.
  2. How can I overcome the fear of going live?
    • Practice, engage, embrace mistakes, and focus on the value you’re providing.
  3. What if no one watches my live session?
  4. Is engagement during live sessions different from regular engagement?
    • Yes, it’s more immediate, personal, and interactive.
  5. Can going live really make a difference in my growth?
    • Absolutely, it fosters real-time connections and authentic engagement, vital for growth.

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