Are you Looking for a Marketing Coach?
Trying to do it all ?
Many small businesses suffer from the problem of simply not being able to afford a Marketing Coach, and end up doing without.
Which is crazy when you think about it because after a short while, the investment in a Marketing Coach can easily pay of by an increase in income.
So what do we do to help your Leeds based business then ?
So there are a number of things that we must do first.
Let's find out where you're up to
The first is to get a BUSINESS AUDIT Leeds of your business - this allows us to understand where you are, where you want to go and what the actual gap is.
Once we know that, then we can work out a plan that can help you drive more traffic to your website, get into the minds of more people (either through podcasts or videos) and then set about helping you create these marketing assets so that you can begin to drive the right type of traffic.
Podcasts are important, because if you can get inside someones head for the next hour or two (or even just 20 minutes), then whatever it is that they are doing, they can be doing it while listening to you speak.
Literally, you have a half hour slot inside their head, building up credibility and trust, and all that stuff that makes someone actually want to work with you.
In the 21st century, it's now possible to have your own talk radio show, your own tv channel via YouTube, and your own newspaper via your written article on your blog.
What continues to amaze me day to day however is how little larger companies actually invest in this !
As a small business, a small investment in terms of money spent into these technologies can easily return a ROI (Return on investment) for you business.
So as a Leeds Marketing Coach, it's clear what you need to be doing.
You need to be investing into the knowledge that we have, so that you can implement what we say and increase the speed at which a sale occurs (the sales cycle) and find and attract new clients who didn't know you existed.
Want to Book a Strategy Call with a Marketing Coach?
What About Hiring A Marketing Coach For The Day ?
So now you have 2 choices, you can pay us per a day rate, or we can price the task up for you given our expertise, what you want from us and so on.
Our Content Creation Agency can create a whole bunch of content for you, usually for less than it costs to hire a marketing person in for the whole day.
Imagine getting a months worth of content all lined up ready to be scheduled out.
Using the right marketing such as video, podcasts and articles really does shorten the sales cycles and allows your potential clients to make the decisions in minutes or hours rather than days or even weeks.
The world is so much faster paced now - does the client really want to wait until Monday to get the information that they need, or do they want it NOW, download it to their mobile device and watch it while having a bath or even just before they go to sleep at night.(Come on - we all know you do it too!)
But that's literally the state of play in the 21st century - people don't have the patience to wait for the information.
We live in an information led society - why should people be made to wait, when actually if they're not getting it from you, they can get their information from your competitors?
As a Marketing Coach in Leeds, we can quickly accelerate YOU SALES CYCLES too.
It's easy for us to do as we've done it before - we know what works and what doesn't, and we also know what you could be wasting your time over.
Traffic & Content: The Lifeblood Of Your Business
- 1Drown Your Competitor Out With Targeted Content
Putting out Videos, Podcasts, Images and Content is like putting out adverts. Why put out just one advert when you can put out as many as you want. These are your social media channels, but JUST putting out adverts won't work. You have to warm up your audience to suit your and your business personality.
- 2Become An Authority In Your Field
When you begin to put out content, you become known in your industry and outside of your industry. You can display your expertise using multiple messages on multiple formats and become and the 'go to' person in your field
- 3Build KLT Your (Know, Like & Trust) Factor
Before you can become an authority in your field, people have to KNOW who you are. So raising awareness and your reach is vital. Then, people need to Like you, so decide how best to do that, and eventually you will build the trust that can enable the sales process.
- 4Drive as MUCH traffic as you like to your SPECIFIC sales funnels using Facebook Ads
Facebook is just one of the traffic sources that we use, but it's a great way to start driving instant traffic back to your website. We do all your campaigns for you, so there is ZERO TECHNICAL knowledge required.
- 5Begin the Interactions With Your Brand And More Importantly, Your Sales Funnel
Before any of this takes place of course, you need to ensure your sales funnel is in place, to take advantage of moving people into your sales funnel. If you haven't got a sales funnel you won't get a good return on investment. Sales funnels are what we do. So speak to us before starting any marketing on social media.
Why you need a Marketing Coach
Let's Face It, You're Not REALLY Interested In Instagram, Facebook Advertising, LinkedIn posts YouTube and Twitter.
You Just Want More Awareness, engagement and leads From Your Website So You Can Close Them! Right?
From one of our clients who started up with us
So why not leave the technical stuff and all that heavy lifting to us while you close the leads that we generate from all the traffic we create for you.
Choose what you need with Your
Content Creation System
Monthly Strategy Calls
Monthly Strategy Call with your marketing coach
A Coaching & Strategy call with your content co-ordinator / marketing coach means that you get one or two 20 minute phone calls per month to discuss best marketing practices, work out what content needs to be created, help you decide which strategy to attack first. They are your first point of call and are trained to help you get the most out of your subscription.
Distribute everything on social media
You should be posting as often as possible on Social Media - the trick is to remain consistent and schedule ahead.
But, seriously who has the time for that?
Everything we create gets scheduled using our own software on Facebook, LinkedIn, Twitter, Instagram and more !
End of month reports included as standard
We'll show you what we've done, and how much more traffic you're getting from the work we've put in.
We'll include Search Engine Ranking and Social Media Reports.
Your marketing coach will provide not only an end of month report, but also a detailed list of everything that's been done for you each month.
Plus you can order any of the following
Images can help you stay in your potential clients mind.
The idea is that regularly seeing your fresh new images will show that you're here to stay.
Imagine getting lots of images each month, all about your product or service created, ready for sending out to your social media accounts. We do it all for you.
Video is great for showing potential clients your business's personality.
People buy from people, not businesses, and a video shows a little bit of the 'behind the scenes' that clients love! You provide the video and we'll make it look awesome, OR we'll create small 30 second videos for you.
This includes 10 videos per month from 30 seconds upto 2 minutes long - extra video work can be undertaken on an ad hoc basis with pricing discussed and agreed beforehand
Podcasts - Convert videos into podcasts
We love videos, but you cant watch them whilst driving, jogging or on the Tube. So we can convert your videos to podcasts so that people can take your content with them. People fall in love with your personality (even if you feel like haven't got one!) and will keep on listening. We'll take your video and pull the audio out and turn it into a podcast for you!
Search Engine Optimisation
We have a team of SEO experts waiting to get you up the search engine rankings.
Getting onto Page 1 of Google is important, and it can take a while so it's an investment into your future, but while we create lots of content for you, we'll also work on getting your site up the search engine rankings!
Everybody wants Facebook Ads. Nobody wants to spend the money!
Most companies have tried it, and failed, but that's because they've done it themselves.
It's like heart surgery, you can do it yourself but we wouldn't recommend it !
You want an expert on it. A TEAM with years of experience. That's us.
Website Updates & Landing Pages
Need your website updating?
Need more content with landing pages and downloadble .pdf's ?
Not a problem, we can include this for you!
Marketing Coach : What Do our clients say?
"Such a God Send (and you can quote me on that!)"
Thanks once again Dan for helping with the landing pages and website updates.
We prefer to talk before you sign up
Before we take on a new client, I like to speak to them personally to make sure it's a right fit for us both.
I'm interested in what your plan is, for reaching people Digitally.
So let's have a conversation around what your plan is for reach people digitally (online, on Facebook on your website, via email, etc)
It will last for around 45 minutes, and you will leave knowing exactly what you need to do to implement a Digital Marketing Strategy that works.
You can then decide as to whether you want any help or not with it as we can do it all for you, or you can choose to spend the time yourself doing it.
At the very least, you're going to get real clarity about where you currently are with your marketing
Just Complete The Form, Book Your Time And Let's Speak - It's Free!
I GREW MY ENTIRE
BUSINESS USING SOCIAL MEDIA
A couple of years ago I moved to Spain, which was, as I'm sure you can imagine, a wonderful chance to live our days in the Sun, swimming in the pool and heading to the beach at the bottom of our street. It was everything I had hoped for.
Except, my coaching business took a hit because I was no longer speaking on stage, attending networking events and generally being see everywhere like I used to.
So I had to find a new way of getting my message out on a consistent basis
And the new way I discovered to start getting myself in front of even more people was by creating content and sharing it on social media.
Pretty obvious right?
But actually implementing it correctly, and the sheer amount of time it took me was huge.
So I decided to build a team to help me do it.
In fact, that team has been such a success that these days I have over a Quarter Million YouTube Views, tens of thousands of downloads on my podcasts, and sales leads coming into my business with LESS work than ever before.
And the other great thing, instead of doing a networking event once, and it being lost in time, every single piece of content I create now can get RE-USED and RE-PURPOSED again and again.
So I'm never out of content to share.
But it made perfect sense, why spend an hour getting to an event, and hour on stage and an hour coming home when in those 3 hours I could create Videos, Podcasts and Content that I could showcase for the whole week.
Not only that, but when I'd created the content - it was there forever.
Of course, at first it was hard as I was unsure how to grow my business in the digital landscape in a way that worked. That learning curve was steep, full of technical jargon that I had to learn, and best practices in order to not only create a tonne of content, but also to distribute it.
But learn it we did, and now we create once and distribute at multiple times on multiple platforms in multiple formats.
The problem right now for most businesses is that they simply haven;t the time, the technical n=knowledge and especially the desire to build a Content Creation System.
Why Not Use Us To Create Your Content On A Consistent Basis
Marketing Coach - Case Study Client #1
Example 1 - over a 12 months period
- Traffic from Social Media increased by 201%
- Traffic from other websites increased by 252%
- Traffic increased from Search Engines by 152%
Marketing Coach - Case Study Client #2
Example 1 - over a 12 months period
- Traffic from Social Mediaincreased by 131%
- Traffic from other websites increased by 282%
- Traffic increased from Search Engines by 685% !!!