Marketing Agency Leeds
There are certainly plenty of Makrketing Agencies in Leeds, but if you’re looking for the Marketing Agency Leeds that can provide you with the latest in what to do when it comes to marketing your company, then we can help.
Because times have changed.
Sure there are always some things that remain the same – like for example, making sure you get as many eyeballs on your product or service as possible. Or building brand.
It goes without saying that this activity for your organisation is vital.
But what’s changed is the way in how we get your targetted audience viewing your products or services.
It’s not the 1990’s (Thank goodness!).
We’re in the 21st Century, and everybody but everybody is on social media. It’s the first thing in the morning and the last thing before sleep, and in the middle of the night to go to the toilet, people take their phones with them (It’s true!).
So you HAVE GOT TO BE on social media. The right message, at the right time to the right audience who already know who you are, actually like you, have listened to your podcasts already or watched your videos in the past.
So that when your offer comes up, and they’re in the market for such an offer – they instantly know you are the right person to help them get what they want from your product or service.
But do most Marketing Agencies know this ?
The problem is this, many traditional marketing agencies have consultants hwo go through university and have four years of (out of date) knowledge !
4 years ago – Snapchat didn’t even exist !
I mean seriously – but today Snapchat, Instagram and especially Twitter, LinkedIn and Facebook – if you haven’t got a social media campaign running on those platforms then you are missing our on a HUGE chunk of traffic.
Most Marketing Consultants aren’t aware of this but, during the height of my lettings agency (one of my businesses), I drove 35,000 unique visitors to my website every single month (35,000 – thats a 1,000 people a day running through your website!)
We know that this is what makes you popular – getting eyeballs on your products and services (in ths instanecit was rental properties) – and we shook the big boys up as they weren’t prepared for the online onslaught.
And you know what ?
Nothing has changed !
Except it’s not SEO anymore – it’s social media.
They’re the 4 things you MUST be creating.
As a Marketing Agency in Leeds, this is what we can help you with. But there’s no point in just chucking out the odd crappy video every so often and thinking that this one video, the video to rule all videos (!) is the one to break your business into the open ?
My Business Coaching is available here
You need to be doing it on a daily basis.
I usually record a few videos all at the same time, and then schedule them for release, so it LOOKS like I’m always doing them – but sometimes I will go for days wihtout doing any video work, and just releaseing the ones I already have done for me.
Your Leeds Marketing Agency should be telling you to do the same thing, or at least shoing you how to do them, or even, doing them for you or with you so that all you have to do is show up, talk and the video (and hence the podcast) is done for you !
You can then crack back onto work knowing that some awesome marketing is being published on your behalf out to the world across your social media channels.
This is what Forbes had to say about Marketing Agencies
Marketing Agency Leeds
So look, if you want a chat about what you should be doing in your business, then fill in the BUSINESS AUDIT LEEDS form
Marketing Agency Leeds & Some Useful Advice On How To Do Video Marketing
In these troubling economic times, businesses are thinking of new ways to gain more customers that will increase their profits. One way that businesses have adopted is video marketing. Does video marketing sound like a business plan that you would like to use? Keep reading the article for video marketing advice.
Your videos will become popular if you share them efficiently. You should create an account on YouTube and on other similar sites your audience uses, feature your videos on your site or blog and share them on social networks. If possible, get other bloggers and people who are influential on social networks to share your videos.
Use other people such as guest speakers on your site and in your videos. As interesting as you might be, your viewers will really appreciate seeing a fresh new face. Make sure that whoever you have in your videos reflects the kind of message you want to send to your viewers.
Make sure that you build up a relationship with your audience. You can interact with viewers through the comments section. Ask them for their opinions and invite them to leave any suggestions that they might have. People like to know that their opinion really does count, and that you really are listening because it makes you more real to them.
To add another dimension into your video marketing campaign include your company’s logo. This can easily be accomplished by inserting a clip art image of your company’s logo directly into your video. The most common placement for the image is either at the bottom of the screen or in the upper corner of the video.
Many Internet users go online to learn how to perform a task. When you make a video tutorial, the people that wish to learn about that skill will seek out videos like yours. This means you’ll always have visitors in your niche. Once your expertise is shown, viewers will be inclined to explore more of your site.
Do you offer a variety of services in your business? If so, consider using video marketing to explain the common services in your business. Make a short video showing each type of service you do and how a customer can determine the level of service they need. This will inform your customer and likely increase sales. So, show with video all the things that make your services a cut above the rest.
Your content must be engaging. Make sure your videos are fun and entertaining while also giving your viewers important information. While a hosted video improves traffic, bad videos do not. Viewers expect videos that are interesting and helpful, not boring advertising. Making interesting videos can get you traffic that will continue to increase.
Know your audience. Videos that are compelling offer valuable insight and information that the target audience wants to hear. Similar to written content, you must understand the target audience and why they should watch your video over other videos. When you know what you want to share, try recording your videos into smaller chunks to make the information easier to understand for them.
One of the best pieces of advice about video marketing is to keep it real. Make a script, rehearse it, and then shoot your video. That’s all there is to it. You will end up looking over produced and fake if you do more than that. Real is honest and reliable.
Don’t ignore the negative comments left on your videos. These can often be the more informational feedback you get and should be taken to heart. Obviously, don’t take them personally, but consider how you could avoid such a comment with your next video by changing the content or how you produce it.
Also make sure to share the video widely. Send it by email to people you know. You might also embed the video into a blog post, or on a special section of your website. Let people know via any form of communication you can think of. Post it all over the Internet such as Facebook, YouTube, etc. Spread the news!
Include an HTML link in the description of your video. When a video is posted to a site such as YouTube, there is an option to write a short description of the video. This is the perfect opportunity to drive traffic to your site, so take advantage of it. The link should be in a prominent place, before the actual video description.
Find someone to be the regular spokesperson in your videos. Keep in mind that this person should not necessarily be you or even a sales professional. It’s important that your spokesperson be very energetic and have a smile and personality that will attract many people. Also, make sure this person will be regularly available for being in your videos.
Demonstrate how to use your product on video. This can be a great way for you to show your customers how they are going to experience your product. Either make a video and go step by step, or try having a music track under a mere demonstration. This will help people feel more confident about buying from you.
If you use YouTube, you should take the time to personalize your channel. Feature your latest video and create some play lists to help your viewers find more videos. This will help them to be more interested in them. Write a good description of your business, products or services and make sure your content information is easy to find.
Avoid making your video a commercial. If your video looks like an ad or like spam, people will avoid watching it. People certainly will not share it. A successful video marketing video is interesting, fun to watch, and it provides information that the consumer is interested in learning about.
How about using a Marketing Agency Leeds ?
Hopefully the advice from this article has given you some insight as to how you can use video marketing with your business. It really is one of the best ways for any business to attract new customers when money is scarce. Let video marketing give your business the success it deserves.