We live in a modern world. Internet is the medium used for basically anything, most especially communication. It is useful in reaching other people. And here’s the thing, studies in the US showed that more people are watching Youtube than the tradition television!
So not only does that mean that Youtube can be used in entertainment, but it can also be used to reach an audience, you can reach potential customers through Youtube. More and more business and brands get in contact with influencers -or Youtuber’s as they are called- and they ask them to promote their brand.
However, there are more ways you can integrate Youtube into your marketing.
Keep watching and I’ll tell you more.