Written by Daniel Latto in Latest News

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July 19, 2023

Finding the right employee to help you market your business can be time consuming.

Worse, it can be very expensive.

Not only do you have to give them loads of kit for them to use (laptop, phone, desk, etc), you also have to give them holidays, maternity / paternity, sick cover and a pension if you’re a UK Based company)

Or … you could outsource a full marketing team for a fraction of the cost and have none of those problems to worry about.

Hiring full time staff, the costs just never seem to end – including competitive salary, benefits, equipment, training and more – outsourcing often emerges as a cost-effective alternative.

Businesses can essentially pay only for the services they need, making it a more financially viable option.

Let’s take a more detailed look at some of those costs when hiring a full-time employee. A competitive salary is just the beginning. Beyond salary, a full-time employee is entitled to benefits. In the UK, this often includes healthcare, pension, holidays, sick leave, and potentially other incentives to attract and retain top talent.

As per UK law, employers must contribute a minimum of 3% towards an employee’s pension, adding more considerable expense. Additionally, benefits like healthcare can add a significant sum to the overall cost.

Besides salary and benefits, the cost of training is another expense to consider.

It’s crucial for employees to be equipped with the necessary skills to perform their jobs effectively. From onboarding programs to ongoing training, these resources require substantial investment. The costs can escalate further with high turnover rates, where the process of hiring and training must be repeated frequently.

Equipment cost is another noteworthy expense. This could range from simple office supplies to more expensive equipment such as laptops or specific tools needed for a job. Alongside this, the cost of maintaining or updating this equipment should not be overlooked.

So whats the alternative?

An Outsourced Marketing Team : key cost-saving aspect of outsourcing is that businesses only pay for the services they require.

Outsourcing your marketing department also reduces the need for businesses to invest heavily in training and equipment. The outsourced service provider typically handles these aspects, allowing companies to benefit from the provider’s expertise and technology without the hefty investment. This effectively negates the burden of continual investment in technology and the constant need to upskill staff.

Also, outsourcing enables businesses to tap into a larger talent pool without the financial obligation of full-time employment. The organisation can then leverage the knowledge and experience of specialists without the cost and effort of recruitment and training,  Not only does this streamline operations and optimise costs, but it also frees up the company’s resources to focus on its core competencies.

In an environment where keeping costs low is vital, businesses need to scrutinise all aspects of their operations and find ways to trim unnecessary expenses without it affecting their operations too much.  In fact, with an outsourced marketing team, not only do you get to cut costs, you also end up with access to MORE resources, not less.

Clearly, the costs associated with hiring a full-time employee extend beyond just the basic salary, making outsourcing a more cost-effective solution in many scenarios.

While the initial investment might seem daunting, the long-term cost savings and operational efficiency gained through outsourcing often make it a viable strategy for businesses. From streamlining eCommerce fulfilment processes to managing payroll, outsourcing has proven to be a powerful tool in the quest for cost efficiency.


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