Google Ads Performance System™
More Leads From Google. Less Wasted Spend.
We set up, manage and optimise your Google Ads so you attract high-quality enquiries from people searching for exactly what you do. Book a free 15 minute call and we will tell you honestly whether Google Ads is right for you.
Get In Front Of People Actively Searching For You
Google Ads catches people at the exact moment they are looking for what you sell. They are not browsing. They are ready to buy. The problem is most accounts waste money on the wrong keywords, broken tracking, and clicks that never convert.
We fix that. Laser-targeted ads that capture demand right when prospects are searching, built and optimised by Google-certified specialists, with ongoing tracking, split-testing and budget optimisation. More leads, more sales, without wasting money on clicks that do not convert.
Google Ads Performance System™
Plus your ad spend, paid to Google. No hidden extras.
- Full account audit and setup, fixed before you go live
- Keyword research and match-type groups
- Ad copywriting and split-testing
- Conversion tracking and GA4 events configured
- Negative keyword lists built and expanded
- Daily monitoring and weekly optimisation
- You approve everything before anything goes live
- Clear monthly report in plain English
Every Pound Tracked, Measured And Optimised
Most clients who come to us have accounts that are not set up properly. Broken conversion tracking, wasted spend on bad match types, disapproved ads, no negative keyword lists. We audit and fix all of it before your campaigns go live, at no extra charge.
You do not need a huge budget to start. We recommend £300 to £500 a month in ad spend so the algorithm has enough data to optimise. We dial up what works and switch off what does not, and you can get live in as little as 14 days.
Our Google Ads Results Speak For Themselves
Every number below is from a confirmed paying client, pulled directly from Google Ads reporting. No inflated metrics, no cherry-picking.
Results generated in a single month for a services client, every pound tracked, measured and optimised.
Qualified leads generated at under £10 each in competitive industries where typical agencies charge clients double.
High-intent traffic driven to optimised landing pages, producing double-digit conversion rates instead of single-digit averages.
How We Get You Converting
Account audit and fix
Before anything else we audit your account and fix what is broken. Conversion tracking, GA4 events, wasted spend, bad match types, disapproved ads. This is part of setup, not an extra charge.
Build and approve
We research keywords, build match-type groups, write ad copy variations, and set location targeting, bidding and extensions. Nothing is left on default. Nothing runs until you approve the final setup.
Go live and monitor
We activate your campaigns and watch them closely in the early days to make sure everything is tracking and the budget is going to the right places. The first few weeks give us the data to make smart decisions fast.
Optimise every month
Poor performers get paused, strong keywords get more budget, bids get adjusted. You get a clear monthly report showing exactly what happened, what we changed, and what is coming next.
Google Ads FAQs
What budget do I need for ad spend?
It depends on your industry and how competitive your keywords are. For most service businesses we recommend starting with at least £300 to £500 a month in ad spend so the algorithm has enough data to optimise. This is separate from our management fee and is paid directly to Google.
How quickly can you get my ads live?
Typically 14 days from the point we have everything we need: account access, brand assets, a target keyword list, and landing page URLs. Google Ads can launch faster than Facebook because there is no creative review phase, but we always brief and test properly before going live.
Do you write the ad copy and choose the keywords?
Yes. Our team writes the ad copy, builds the keyword lists with appropriate match types, sets up negative keywords, and prepares the conversion tracking before anything goes live. You approve it all first.
Do you guarantee results?
No ethical agency can guarantee specific results. Performance depends on your offer, pricing, landing page, competition and search volume. What we guarantee is a properly built account, professionally written ads, ongoing optimisation by a real team, full transparency, and a clear monthly report.
Do you do Google Ads and Facebook Ads together?
Yes. Many clients run both because they capture different buyers. Google Ads catches people actively searching for your service. Facebook Ads builds awareness and remarkets to people who are not searching yet.
Already Thinking About More Than Just Google Ads?
If you want Google Ads plus Facebook Ads plus SEO plus content all handled by one team, our Full Marketing Team gives you everything for one monthly price. One team, one invoice, less than the cost of hiring a part-time marketer.
See The Full Marketing TeamBook Your Free 15 Minute Strategy Call
The call is free and there is no obligation. We will give you a clear recommendation on whether Google Ads is right for you, and what a realistic opportunity looks like for your business.
DIY vs Agency. What Gets You Google Ads Better, Lower Cost, More Effective Results?
Doing It Yourself
- Weeks of research and setup
- High risk of wasted spend on bad keywords and match types
- Time to learn, create the ads, test the campaigns, be a copywriter
- No clear plan or weekly cadence
- Tracking broken, Analytics data incomplete
- Stop start tests and slow feedback
Have An Expert Google Ads Agency Do It
- Live in about 14 days on the build
- Conversion tracking, GA4 events, negative keywords all handled
- Weekly check-in, plan, test, learn, repeat
- Daily account monitoring, we keep your assets in good health
- You still get to own everything. Account, keywords, data
- Professional ad copy with years of testing experience behind it
Who This Is Perfect For
- Business owners who've tried running Google Ads themselves and got nowhere
- Anyone using an agency but still not seeing consistent results
- Coaches, consultants, service providers, or local businesses needing a steady lead flow from search
- Anyone who wants a complete system built and managed for them, not just random ads
What Happens On Your Free 15-Minute Strategy Call
- We find out about your business, goals, and what's working right now
- We show you what we'd build and how it would work
- We give you a clear recommendation on whether Google Ads is right for you
- Zero pressure. Zero sales pitch. If we're not a fit, we'll say so
How It Works
Our Google Ads Process
Here is exactly what happens when you work with us.
We Start With a Conversation
Before anything else, we get on a call to make sure we are the right fit for each other. We look at your business, your goals, your current marketing, and where the real opportunities are. If we can help you, we will tell you exactly how. If we cannot, we will tell you that too.
We Work Out Where to Target
Location targeting is one of the most important decisions in any Google Ads campaign. We work with you to map out exactly where your customers are coming from, which areas are worth targeting, and where your budget will go furthest. This is done before we build anything.
We Build Your Campaigns and Copy
While the account is being cleaned up, our team is writing the ad copy and building the campaign structure. That means keyword research, match types, negative keyword lists, ad groups, and headlines written to match what your customers are actually searching for.
We Set Everything Up Properly
Bidding strategy, budget allocation, location targeting, ad scheduling, ad extensions. Everything is configured to give you the best chance of a strong return from day one. Nothing is left on default settings.
We Launch and Watch Closely
Launch day is not set and forget. We monitor performance in the early days to make sure everything is tracking correctly and the budget is being spent in the right places. The first few weeks give us the data we need to make smart decisions quickly.
We Optimise Every Month and Report Back
Every month we review what is working and what is not. Poor performers get paused. Strong keywords get more budget. Bids get adjusted. You get a clear monthly report showing exactly what happened, what we changed, and what is coming next. No jargon. Just results.
Still Got Questions?
Everything people ask before signing up. If anything is missing, ask on your strategy call.
How long do I have to commit?
We ask for a 3 month minimum because Google Ads need time to optimise. The algorithm needs enough data to identify which keywords, match types, and ad variations convert best. Cancelling early means you never get the benefit of the learning phase.
After the first 3 months it rolls monthly with 1 month's notice to cancel at any time.
Is there a setup fee?
Usually no. Most Google Ads accounts only need light tidying up, which we do as part of onboarding at no extra charge.
If your account is in really bad shape and needs a full rebuild (broken conversion tracking, wasted spend on bad match types, policy violations to clear) we will tell you before you pay anything. In those rare cases the setup fee is £297. Most accounts do not need it.
How fast can my ads go live?
Typically 14 days from the point we have everything we need (account access, brand assets, target keyword list, landing page URLs).
Google Ads can sometimes launch faster than Facebook because there is no creative review phase, but we always brief and test properly before going live.
What budget do I need for ad spend?
It depends on your industry and how competitive your keywords are. For most service businesses we recommend starting with at least £300 to £500 per month in ad spend so the algorithm has enough data to optimise.
The ad spend goes directly to Google and is separate from our £297 monthly management fee.
Will you write the ad copy and choose the keywords?
Yes. Our team writes the ad copy, builds the keyword lists with appropriate match types, sets up negative keywords, and prepares the conversion tracking before anything goes live.
You stay in control. Nothing runs until you approve the final campaign setup.
Do you do Google Ads AND Facebook Ads together?
Yes. Many clients run both because they capture different types of buyers. Google Ads catches people actively searching for your service. Facebook Ads builds awareness and remarkets to people who are not searching yet.
If you want both plus other services, our Growth Engine package at £997 per month covers everything.
Can you guarantee results?
No ethical agency can guarantee specific results. Google Ads performance depends on your offer, pricing, landing page, competition, search volume, and many factors outside our control.
What we can guarantee is a properly built account, professionally written ads, ongoing optimisation by a real team, full transparency on performance, and a clear monthly report showing exactly what has been done.
What happens if I cancel?
After the 3 month minimum, you can cancel with one month's notice. When you cancel, your ads pause. You keep your Google Ads account, Google Analytics, conversion tracking, historical data, and all remarketing audiences. The only thing we retain is the licence to the campaign structures we built.
Already Thinking About More Than Just Google Ads?
If you want Google Ads plus Facebook Ads plus SEO plus social media plus email marketing all handled by one team, our Growth Engine gives you everything. Full marketing team, one invoice, less than the cost of hiring a part-time marketer.
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