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Estate Agent Marketing Strategy Session Now
If you're looking for Estate Agent Marketing, that will help you bring on new valuations and help you sell properties quicker PLUS stand out from the crowd, then book your free Strategy Session Now.
Our Comprehensive Digital Estate & Letting Agent Marketing Package is Now Available.
Imagine getting all your Estate Agent Social Media Images edited & scheduled, all your property videos put into a professional looking video for each and every property you list, and all of your search engine optimisation done for you at a price that's less than obtaining one new listing per month.
Just take a look at everything we do for you for this amazing price.
HIGH QUALITY, PROFESSIONALLY edited PROPERTY VIDEOS
You do the filming (following our step by step templated system), and we'll stitch it all together with intros, outros, music and a professional looking finish and schedule it out across Social Media and YouTube.
A MUCH BIGGER PRESENCE ON ALL your SOCIAL MEDIA CHANNELS
Social Media is here to stay, and the problem for most businesses is remaining consistent in the distribution of your content. Your team are better off hitting the phones than spending hours editing video content, so we do it all for you, thus freeing up your team to do more follow ups, more canvassing and the like. Not only that, all our video editors are degree educated, so they have both the knowledge and experience.
SEARCH ENGINE OPTIMISATION TO GET FOUND ON GOOGLE
The key is to not just be on page one for the obvious search terms like "Estate Agent [Location]" (which are really hard by the way, but still possible), but to also rank for some of the phrases that people type into google that aren't so obvious. Getting ranked on Google also provides a more longer term approach to being visible and the earlier you start, the better it will be.
Facebook Ads Campaign
Our Facebook Ads Campaigns are designed as a 'catch all' to see who clicks and lands on the landing pages. This Facebook Ads Campaign will ensure visibility to your audience every single day to remind potential vendors that you exist, that you're ready for business, that you're pro-active with your marketing, and that they should list with you.
retargeting ad campaign
Those who click the links and have identified themselves as 'interested', will then be served another follow up advert to entice them to book in a call - we call these retargeted ads.
Leaflet Design (if needed)
Leaflet drops are proven to work and with the additional online digital marketing support, you're onto a winner. So we'll design all the leaflets you need and ensure they're print ready for you.
Full monthly reporting and statistics
You'll want to know what we've been up to, so we provide you with a full list of everything we've done including how many videos we've edited, how many images we've made, what SEO work we've done.
PLUS you'll get detailed analysis of the results of that work including Google Analytics and a report on traffic sources (ie social media / google searches and so on)
Here’s What You’ll Get When You
Sign Up To Our Estate Agent Marketing
FABULOUS & CONSISTENT CONTENT INCLUDING PRIMETIME VIDEOS OF EVERY PROPERTY YOU LIST
Not just one or two properties, but EVERY single property you list will have it's own professionally made video.
We know that videos are helping Estate and Letting Agents stand out more than anything else, and in particular, it helps vendors decide which agent to use.
NATURAL GOOGLE RANKINGS including some First page Results ACROSS MULTIPLE KEY PHRASES
When I owned my own letting agency, we literally owned the first page of Google for specific high ranking keywords.
We'll look to create the same for you, bringing in more traffic to your website where you can take on more property instructions.
Facebook ads campaign
We have 3 types of Paid Ads campaign.
The FIRST is a 'catch all' FACEBOOK AD to see who clicks the link and visits the landing page (specifically designed for converting visitors)
The SECOND is a Google Keywords Ad that hits the keywords that people are typing on Google.
The THIRD is a re-targeting advert that follows everyone who landed on that landing page around on Facebook, reminded them of you (As they clearly have a house to sell, or are in the market to buy).
The more people see you, the more people will use you, and so this is designed to have as many people who are 'interested' in seeing you as possible so they sign up.
Now It’s Time to Grow Your Customer Base !
You can't sell a property until you've brought on a property to sell.
Pretty obvious right?
So our Homeowner Campaign is designed to generate new leads from people who are looking to sell their house in the next 3 months, thus filling your pipeline with appointments and leads.
Then it's up to you to bring them on and sell their property for them !
The Homeowner Campaign is included in the package.
What is Retargeting Adverts and why do we use them ?
If you take a look at the statistics below, you'll see that most people click onto a website, and then usually click off it immediately.
Not only that, but MOST of those people will NEVER return to the website.
Amount of Time people spend on Average on a website
Amount of people who will NEVER return to a website
Number of people who spend LESS than 7 seconds on most websites
That's where 'retargeting' comes in
The beauty here is that we've got this covered. Because we can drive those potentially interested people back to the website with some re-targeted adverts. The fact that they come back time and time again means they're interested and much more likely to take action and book a call.
What Our Valued Customers Say
Rent To Rent Specialist
Great company to work with!
Very responsive and there anytime we need help. They know what there doing to get more leads and people seeing your business
Would recommend without reservation.
Dan and his team run our social media content and post management - what a great service and team. In our fourth month now and expectations definitely exceeded.
Estate & Letting Agent / Deal Sourcer
I had a couple of leads early on in the process, which now pays for this service for a year.
Dan and his team designed and built my website and I am a customer of his social media marketing agency, so everything is set up for me to get the most out of it. All I can say is that communication is excellent, Dan really understands my business and I have had fantastic results and compliments from others about my marketing and online presence.
Why Most Estate & Lettings Agents Fail With Their Estate Agent Marketing
Can Estate Agents and Letting Agents do all their marketing themselves? Of course.
But Should they be spending their time on that?
Or should they be spending their time speaking with vendors and buyers actually closing business ?
Their negotiators are spending time creating videos and images, when they should really be on the phones following up, canvassing, or meeting as many new people as they can, not editing videos.
To be consistent on marketing, it actually takes a LOT of work. So what happens is, they start off full of energy, and then after a few weeks it erodes into nothingness, and you end up with tired and fed up agents. That's why we do most of the work instead.
Not enough time in the day. To do things effectively like SEO, and video editing and image creation, takes an awful lot of time, and usually it's not the first priority (speaking with vendors and buyers should be instead), so invariably, the social media posts don't go out
About Daniel Latto
As well as investing in property for the last 2 decades, I use to run my own Lettings & Estate Agency in Leeds, so we know what we're doing.
At it's peak (before social media even really took off), we generated an average of 35,000 website visitors per month. We sold that business back in 2011, but the one thing I really enjoyed about that business was growing the marketing side.
And we were really good at it too !
So now, we translate those results into helping other estate agents and letting agents around our the UK with their marketing with a comprehensive Estate Agent Marketing Package.
What makes our Estate Agent Marketing different?
We literally owned our own Estate and Lettings Agency in Leeds, with offices in Sheffield and Manchester. One of the things we were really good at, was getting first page rankings, and upping our website visitor numbers.
In fact one of the comments I remember so vividly was when speaking to a landlord who said "In the end I had to use you guys, as you were everywhere" - which is exactly as it should be.
Because of our previous hands on experience, we speak the same language, and have the same experiences as most Estate and Lettings Agencies, as we've literally been there on the front line so to speak.
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We want you to be successful when you join with us. And because that's so important for us, if you don't like our results, after our initial contract period ends (which is 4 months), you can simply cancel and no further payments will be taken.
Boost Your Visibility. Increase your sales
Find out what we can do for your Estate Agency
Personal Note From Daniel ...
We know taking on a new marketing campaign can be quite scary at first, and that's why our initial contract period is just 4 months.
After that, you can decide what you would like to do.
But it's always worth booking a call to find out what you're missing out on.
Our job is to make your job so much easier.
Book your Call.
When it comes to Estate Agent Marketing Digitally, what are the things you should be looking for ?
For this, we need to think a little bit more like a vendor.
What does a vendor want ?
- they want their property sold soonish - notice I didn't say quick, or first viewing, because if that happens then you've under priced it of course.
- so next of course would be that they want their property to priced correctly
- they also want an agent that has a VISIBLE track record of being able to sell property - notice I say visible, there's no point in being the best in your lcoation if nobody knows about it.
- Plus if you've managed to sell a home fore MORE than it's worth, then thats a pretty marketable thing too.
Now some of your potential vendors can be split into two groups.
Those who already know about you, either because they've used you before or because a friend of theirs has.
And those who DON'T already know you.
For those that don't know you, the traditional way has been leaflet drops and newspaper advertising, and to a certain extent, these are both very good ways of bringing on new vendors and properties.
That said, we live in a modern age now where we dont just need to throw and advert out or a leaflet and hope that the person seeing it wants what you sell.
With digital marketing, not only can you target certain audiences with specific messages (for example first time buyers in a certain age group, or those in their 60s looking to retire), but you can also send whoever has clicked on your advert another advert.
This is called retargetting, and we can set up a retargetting advert for say, someone who has click ed on a particular property (so that they get repeated views of the property), but also those vendors who have landed on your vendor page of your website, we can serve them up a particular advert (Free box of roses for every valuation done for example, or something else less costly)
I think it's worth understanding the cost of acquisition per vendor.
Ad up all your marketing costs, and divide the annual amount by the numebr of properties you brought on - that's basically your cost per vendor.
I guarantee it's a LOT more than a £4 tub of roses chocolates!
Of course, for those who already know that you exist, you need a consistent way of remind them you exist and about how good you are, the listings that you have, and your ability to get properties sold.
Whatever you do, maintaining visibility is paramount to your success, and our excellent Estate Agent Marketing Package will help you do just that.
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