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IMPORTANT : The RIGHT way to market a business is to have as many messages as possible across as many different channels as possible. This means your messaging should take the form of video, audio, images and the written word, and should be distributed via Social Media Platforms, Email, Youtube and found using keywords across search engines like Google (and YouTube).
All content should go out to all platforms as often as possible, and you should be constantly in front of your potential clients. Our Digital Marketing Packages reflect that concept starting with out "Small But Growing" marketing package.
Product Name | Small But Growing | Fast Track Business Growth | Business Growth Pro |
---|---|---|---|
Video Editing (either your own or our stock footage videos) | |||
Image Creation for social media posts, .pdfs, etc | |||
Newsletters, written and scheduled to your list (per month) | 1 | 2 | 4 |
Video Interview (With Micro Videos created for additional content) | 1 | 2 | 4 |
All scheduled in advance using our Content Planner Software | |||
Full access to your Daily Marketing Manager (Valued at £300 per month) | |||
FULL Website traffic reporting including number of site visits, top pages, traffic sources, etc) | |||
1 x Top Level Overview Strategy call with Daniel Latto | 30 Minutes | 45 Minutes | 60 Minutes |
Podcast Marketing (Taken from video, including thumbnails and scheduled) | |||
Website Landing Pages | |||
Regular website updates | |||
Facebook Ads Setup & Management | |||
Basic on page Search Engine Optimisation (SEO) | |||
Major Campaign Creation per month (to an offer or an event for example) | |||
Full Facebook Ads Creation including Asset Ceation (Images, Video, Copy) | |||
Full On page / Off pgae / Link Building Search Engine Optimisation (SEO) | |||
Podcast Marketing | |||
Exclusive Access To The Full Team | |||
Top Priority Support |
When you need to consistently post your message on to platforms such as Facebook, Twitter and LinkedIn, you're customers get to see you and be reminded that you exist. So we'll write the copy to be written alongside the video or image that we're creating for you, along with a 'call to action' to your website, or a landing page. We can do it all for you saving hours of time each week, and maintaining your digital presence in front of your potential customers. All of this is designed to send people fom Facebook, etc and to your landing pages so you can generate leads, close more sales etc.
Scroll Stopping Images can help you stay in your potential clients mind.
The idea is that regularly seeing your fresh new images will show that you're here to stay, and that you're open for business.
So just imagine a collection of professional created, tailor made images being posted on your behalf each week. No more spending hours creating your own content, as we can do it for you. These images that we create can be all about your product or service created, ready for sending out to your social media accounts. And because we do it all for you, it frees you up to actually run your business. We have a team of graphic designers ready to create your professional looking images.
Video is great for showing potential clients your business's personality, and to stop people from scrolling endlessely through their social media accounts.
Remaining in front of your ideal client is vital on social media, and people buy from people, not businesses. So a a video shows a little bit of the 'behind the scenes' that clients love, or can focus on a product or service of yours.
You can either provide the video and we'll make it look awesome with an intro/outro and professional music over the top, OR we'll create small 30 second videos for you out of the tens of thousands of pieces of stock footage we have.
We'll then schedule and post the video for you so it's completely hands off.
We have a team of professional Video Editors ready to create your videos using stock footage, or your own videos.
Take the above video for one of our clients for example - how good does this look ?
Any business that works online should have an email follow up system to keep in touch with customers, make them aware of new products or to invite them to events and so on.
So we can create emails that go out to your list every week or two, or once a month, and in addition, we can create webforms to embed on your website to capture peoples email addresses.
Finally, we can create whats called a 'lead magnet' (ie like a free downloadable .pdf) for your potential customers so they have a reason to give you their email address.
Over the long term, you'll want your website to start attracting organic visitors that find you on Google by typing in whatever you do.
We call that Search Engine Optimisation (SEO) and we have our own specialists in house that can take a look at your site and work out what needs to be done to help you get up those rankings.
One of the great ways of getting a consistent message out is via your very own podcast. Being on iTunes, Spotify and even Amazons Alexa is a great way to to stay in front of your audience. But there's a lot of work behind the scenes including audio normalisation, thumbnail images, description and of course loading it to the networks - we can take care of all of that for you.
We have our own Facebook Ads specialists in house that can help you run Facebook Ads to your audience.
CLICK HERE for more information about our Facebook Ads Marketing
A Coaching & Strategy call with your content co-ordinator means that you get talk what content needs to be created. They are your first point of call and are trained to help you get the most out of your subscription to our content services.
You should be posting as often as possible on Social Media - the trick is to remain consistent and schedule ahead.
But, seriously who has the time for that?
Well, WE DO.
Everything we create gets scheduled using our own software on Facebook, LinkedIn, Twitter, Instagram and more !
We'll show you what we've done, and how much more traffic you're getting from the work we've put in.
You'll see where your website visitor numbers, where you get your traffic from, and more.
What would happen to your business?
Our Social Media Content Agency can provide you with professionally created Social Media Content that we design, create, publish and schedule for you weeks in advance so that you never run out of content.
The key to running a successful Social Media Marketing Campaign is that you need to be putting out regular content on a consistent basis. The reason for this is so that your clients see you constantly on Social Media which helps build trust.
At some point, you can then retarget them and drive them back to your website. Remember, most sales only happen after the 8th or 9th contact, and too many companies stop making contact with their potential clients - so staying in front of your customers is vital.
Over 30+ Reviews
A couple of years ago I moved to Spain, which was, as I'm sure you can imagine, a wonderful chance to live our days in the Sun, swimming in the pool and heading to the beach at the bottom of our street. It was everything I had hoped for.
Except, my coaching business took a hit because I was no longer speaking on stage, attending networking events and generally being see everywhere like I used to.
And the new way I discovered to start getting myself in front of even more people was by creating content and sharing it on social media.
Pretty obvious right?
But actually implementing it correctly, and the sheer amount of time it took me was huge.
In fact, that team has been such a success that these days I have over a Quarter Million YouTube Views, tens of thousands of downloads on my podcasts, and sales leads coming into my business with LESS work than ever before.
And the other great thing, instead of doing a networking event once, and it being lost in time, every single piece of content I create now can get RE-USED and RE-PURPOSED again and again.
So I'm never out of content to share.
But it made perfect sense, why spend an hour getting to an event, and hour on stage and an hour coming home when in those 3 hours I could create Videos, Podcasts and Content that I could showcase for the whole week.
Not only that, but when I'd created the content - it was there forever.
Of course, at first it was hard as I was unsure how to grow my business in the digital landscape in a way that worked. That learning curve was steep, full of technical jargon that I had to learn, and best practices in order to not only create a tonne of content, but also to distribute it.
But learn it we did, and now we create once and distribute at multiple times on multiple platforms in multiple formats.
The problem right now for most businesses is that they simply haven't the time, the technical n=knowledge and especially the desire to build a Content Creation System.
We are constantly creating fresh new content for clients, who reap the rewards from better customer retention, more leads and enquiries, increased book sales, more bums on seats at events; in fact just about every area of the sales process is improved.
Although we're from Leeds originally, we keep our monthly costs very low due to our low overheads.
We utilise the best talent on the planet and have teams of graphic designers, video editors, copywriters and content schedulers just sat ready for their next piece of social media content that they need to produce.
Our Amazing Team
Joining us on our Digital marketing team are some very remarkable people with decades of experience in graphic design, video creation, image design and of course website design.
We have the following team members
I'm personally very proud of the team we've put together and you will be too when we finish your website project.
As a professional but affordable Social Media Agency Leeds, we have a complete team to help create your custom content. Before we take on any new clients, we like to get to know them so we can better serve them.
Example 1 - over a 12 months period
Example 1 - over a 12 months period
Here at the Daniel Latto Digital Marketing Agency, we've been helping businesses for the past 20 years, through the creation of their Digital Marketing Campaigns, or Business Coaching, or through helping people get started on their property journey.
More recently, our focus has been on helping provide the tools for business owners to raise visibility in the market place and generate more leads .
Daniel Latto is from Leeds, and now lives on the coastline of the Mediterranean Sea, in Spain. He is also the producer of his #1 iTunes Rated podcast show "The Daniel Latto podcast" which is available for download on iTunes or Stitcher.
The Daniel Latto Digital Marketing Agency produces everything from Website Design, to SEO, To Facebook Ads and Social Media Content, right through to a Full Marketing Team.
Our relentless focus on helping our clients has meant that almost all of our business comes from repeat, subscription paying clients who value our sheer range of marketing that we can help them with and to help them grow their business.
Looking for Website Design Leeds with Social Media follow up? THEN CLICK HERE