Client – “I’m not spending any more money. I’ve spent money on a website, and it’s rubbish. So not spending any more on marketing”
Hmmmm ... wondering how long they'll stay in business for.
Best to give up your phones, your marketing, and your advertising too.
Best give up your team, your staff, and the people who are relying on you.
Best to give up your social media, your business books you buy and your mindset investments.
Bets give up on your dreams, and get a job in the 'real world'.
Business is hard. It takes risks. It takes investment. It takes guts. It takes Optimism.
It takes sleepless night. It takes battling through that 'inner voice'.
I'm not saying you should just be optimistic and that 'everything will be alright' - because it might not be alright.
But doing your very best, and increasing the PROBABILITY that your business will work, will FAR OUTWEIGH not doing anything to put yourself into a position that will give you a chance at success because of the FEAR that holds you back.
Those that give up too soon.
That don't invest in their marketing; are the ones that will ultimately fail.
It's sad, but when I see people still in EXACTLY the same position they were in 2 years ago, because they were too scared to pull the trigger is frightening.
What the hell are they waiting for?
Make It Happen.
Go and do it. Make it work one way or another, kicking or screaming. Life or death.
Because we only get one life. And we don't want to get to the end of it thinking 'damn, I WISH I had done that'
You gotta give yourself the best probability that you will get what you want.
That takes hard work and taking calculated risks.
In other words, put yourself into a situation where you give yourself the best CHANCE for success, one that will increase the probabilities of WINNING.
Have I taken risks and had stuff not work ?
Of course I have. And I learned a lot along the way. I've failed forwards for the last 20 years.
But at least I found out for myself, rather than listening to someone else.
There has been lots of times I've been told I couldn't do something, and done it anyway.
"That won't work" they say.
And what they're saying is 'THEY couldn't do it'.
So I go and do it anyway, because I want to find out if it was just them that couldn't do it, or whether it can be done, it just needed me to do it.
And you know what?
95% of the time, I got it done.
And so can you.
You reach a point where you go 'I'm going to make this happen, no matter what' - and it's in that moment that your success begins.
It can be scary going it alone, we all know how that feels. And it's a lot less scary when you're with someone who has been down that path before.
What are you waiting for ?