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Podcast 84 – The #1 reason people fail. P.S. It’s not money, strategy or education!

What does success take?

It’s not money, it’s not strategy, it’s not knowledge.

It’s attitude. 100% all the way.

Your level commitment level will determine your outcome.

I see it time and time again, where people aren’t willing to make the commitment they will continue to fail.

Take a listen and let me know what you think.

Daniel Latto

 

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Podcast 83 – Whatever Is Going On In The World Has Nothing To Do With Me

So many distractions to take us off our course.

So what do you do exactly to stay the course? In this podcast I explain why pretty much most things no have impact on my journey and my destination in what I’m wanting to achieve.

It’s a great podcast and we cover quite a few different topics – so dive straight in and let me know what you think.

Daniel Latto

 

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Podcast 82 – Worrying About Stuff That May Never Happen

[Caution : Dan Rant!] We all worry about the future. It’s only natural. But when you allow that worry to prevent you from taking action, then we have a problem.

Look – there are always going to be things that get in your way, from the Government, to your Friends & Family, from the very systems that are put in place to try and keep you down and distracted.

But worrying about what may happen needn’t prevent you from attaining your goals.

I go off on my little rant in this podcast (yep – family courts now trying to block an application for a change of child contact – got to love the British Justice System!)

But listen – it’s a passionate podcast that I hope you’ll embrace and go and chase after your dreams. You deserve them to come true.

Let me know how you’re getting on !

Daniel Latto

 

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Podcast 81 – Property Sourcing – Why This Could Be Your First Step Into Property

Property Sourcing has the potential to earn a lot of money quickly. But it has to be done right.

So first you have to find the deals, then you have to package up those deals ready for presenting, then you have to ensure you have a mailing list full of investors.

In this podcast I talk about Property Sourcing and why it could be a good first step for you.

Daniel Latto

 

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Podcast 80 – Election Special

Well, that was a crazy 24 hours!

Another Brexit like decision (as in – one that many didn’t expect) has happened, and Donald Trump has become President of the United States.

You’re either going to be horrified by it, or you’re going to love it.

In this podcast I talk about what changes you need to make. I also cover why this has happened – but more importantly, how you can react to this news in a way thats conducive to your own financial well being.

Hope you enjoy it,

Daniel Latto

 

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Podcast 79 – Here’s how to invest in property in 2016

In 2016, with all the new tax changes coming through, property investing is taking a hit.

But it will calm down over time as it always has done. The market may change but the key to protecting yourself is to have enough cash on hand so that if a problem arises you’re safe.

Cash can solve A LOT of problems. It doesn’t solve all of them, but it can really help when cash is needed to solve the problem.

And if you’re looking to get started in property, then cash is definitely your friend.

The link to the property sourcing webinar mentioned is http://www.www.daniellatto.co.uk/propertysourcing

Take a listen – hope you enjoy it

Daniel Latto

 

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Podcast 78 – Smell Your Way To Success

We literally live in a crazy world where EVERY SINGLE BIT helps.

We call it the tipping point, and it happens with videos, podcasts and the way you look, carry yourself, and yes .. the way you smell.

But this isn’t about what others think of you. It’s about how you think of yourself. And SMELL, believe it or not, is one of those things that can easily change the way you feel. Remember the smell of your partners aftershave or perfume, or the way your newborn baby smells (no, not the nappy side of things, but the smell of your baby).

Smell is a powerful thing. It doesn’t cost much to take full advantage of this little uplifter !

Crazy podcast, crazy subject – you’re welcome !

Daniel Latto

 

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Podcast 77 – Savills predict rents to rise 20%. Here’s why they’re wrong

So last week, Savills predicted that rents would increase by 20% over the next 5 years.

It’s a good guess. But they’re wrong.

It’s more like 50%. They forgot some basic stuff thats been happening recently.

Take a listen and find out why.

Daniel Latto

 

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Podcast 76 – How Not To Be A Chump At Property Networking Events

How not to be a chump at networking events

Property networking events are a great place to meet people and to learn new things. However, after a while there comes a time when you need to ‘level up’ as you find you’re the most successful person in the room.

So there are many mistakes that people make, including, but not limited to being too vague about what they do.

You’ve only got so much time each week and so it’s imperative that you use it productively to avoid wasting that time.

Take a listen to the podcast and find out how you can improve your results through networking.

Daniel Latto

 

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Podcast 75 – How To Get Out Of A Rut

So how do you get out of being in a rut ?

During this podcast I talk about some of the challenges that we all face during growing our businesses (including me with Facebook Ads and Squeeze Pages!)

I cover some of the distractions that are available and what you can do to get back on track.

It’s really simple, and oh so obvious. But we tend to stick with the problem and sit at our desk until we resolve it. But often the answers come from outside of where we are.

So take a listen and let me know what you think !

Daniel Latto

 

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Marketing From The Buyer’s Viewpoint Instead Of Selling

I often hear from people that they can’t sell their product or service to their potential customers.  I often hear how Facebook and Google ads don’t work because people never buy from them.  But is this really true or are they selling instead of creating opportunities to buy?  Are they really understanding their potential clients mindset and are they able to plant thoughts of buying into their minds?

This is where I see a lot of people letting themselves down and also letting their potential clients down.  These potential clients need these products or services and if you aren’t giving them the opportunity to buy, you are letting them down.

Instead people go into the blame game and make it out to be everyone elses fault that they aren’t doing things the right way.  Instead of trying to go for the kill and create instant buyers you need to be nurturing buyers into a place where they want to buy from you without having buyers remorse afterwards.

So here are some things that you need to be aware of about your buyers in order to help them to buy from you.

Change Of Event Circumstances

In property I talk about this a lot.  I set up my leaflet dropping campaigns around this principle.  When people go through a major life changing event, they are often in a position where they need some help outside of the norm.  In property this is where you will find your motivated sellers.  Here are the 4 D’s that I work my leaflets around:

  1. Death
  2. Divorce
  3. Debt
  4. Departure

If someone is in one of these 4 stages, they are in need of a quick sale as there are legal issues that need to be cleared up as quickly as possible.  You can help them with being able to speed up this process and move on quickly.  Of course when dealing with someone who is in one of these stages it is very important that you act out of integrity and that you don’t take advantage of them.  Doing that is going to leave them with buyers remorse and they won’t be recommending you to other people they know.  They’ll be doing the opposite.  Make sure that you create a deal that gets you and them to both win.

Not Wanting To Be Embarrassed

car-outside-housePeople in these types of situations will most likely be feeling a dent in their pride.  They want a solution but not everyone wants other people to know what is happening because they feel embarrassed.  They don’t want to have a For Sale sign outside of their family home.  They want everything doing discretely.

This is where you can target a portion of your marketing.  You can provide a quick sale service for people without having to go through all of the embarrassment. This also means that you have to do certain things for these types of people.

  • Don’t park outside their house when you call round
  • Don’t put their cases studies on social media (or anywhere else!)
  • Again, be fair and create a win-win situation for them

Wanting To Be Taken Out Of Pain

Some people from the 4 D’s above are just wanting someone to come along and take them out of their pain as soon as possible.  All they want is for the deal to be done and to move on as quick as possible.  These people might be happier to be seen on social media than the last group.  After you have helped them, they will feel relieved as long as you have created that win-win situation.

You can set your marketing up for these people by talking about the type of pain that they are going through and how you can help them get out of pain.  Talk to them about the ease of the process and how you are going to help them along the way.  You may have to guide them along the journey and do a bit of hand holding to help them get to the end point.  Just remember that they are in a place of pain and they may not always react the way that they would when they are in a better place.

Podcast 74 – When You Increase The Amount of ORDER, Your Amount of Success Increases

So I was thinking about the differences between those that get success, and those that don’t.

The main difference I realised was about how much the person changes and adapts to a new style of living that is most likely to end up with being successful.

What are these differences ?

Well, one MAJOR difference is the ability to be increasingly organised the more successful they become.

Take a listen and let me know what you think,

Daniel Latto

 

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Daniel Latto Weekly Round Up 21st October 2016

The amount of content being released has now increased massively, so just to give you a heads up on what you may have missed over the last week I am going to release this round up every Sunday.  As you can see there is a great deal of quality content for you to look at so I have laid them all out easily for you.

Enjoy the content

Daniel Latto

How To Create Your Own 6 Figure Coaching Business In 12 Months

Today at 8pm UK time, I am running a live webinar teaching you how to create your own 6 Figure Coaching Business using the same methods that I used.  Now only was I able to create over £100k of business but I also did it while working less that before.  I even took 2 months off during July and August and still closed over £5k of business while doing nothing.

If you are wanting to become a 6 Figure Coach then come and join me tonight on this live webinar –>  Link Expired

 

give-value-debtLearn To Give Value To Yourself To Get Out Debt

I see so many people starting up a business in order to get rid of or lower debt.  They tend to miss out on some pretty important mindset factors before they start though.  If you know someone how is going through this, share it with them and help them out  Learn more

 

what-can-michael-jordan-teach-youWhat Can Michael Jordan Teach You About Business From The Court?

A lot of the things that I learned in business, I learned from playing basketball.  So many things in our lives are interchangeable yet we tend to dismiss them.  Take a look at this and see what you can start implementing today.  Learn more

 

podcast_72_-_why_your_support_network_is_vital_to_your_successWhy Your Support Network Is Vital To Your Success

When you have the support of those close to you in building your business, it makes the challenges become that much easier.  What do you do though if you don’t have that support around you?  Learn more

 

create-points-of-referenceKnowing How When You Are Changing Instead Of How To Change

When you start out on your journey, and also as you continue your journey, it is important that you create a system that helps you to recognise when you are changing and how much you are changing.  So many people get disheartened because they fail to recognise that they are moving forwards.  Learn more

 

podcast-73-stop-focussing-on-whats-not-working-and-how-to-ask-yourself-better-questionsStop Focusing On What’s Not Working And Start Answering Better Questions

Sometimes we get stuck in the problem, running the same negative thoughts around our heads as to why we can’t move forward.
In this podcast I talk about how to change your mindset and move from continually thinking about the problem (and coming up short every time) to actually thinking about how the solution would look like.  Learn more

adwords-highly-targetedGoogle Adwords For Small Businesses And Why You Should Be Using It

In this article I talk to you about how to use Google Adwords and why you should be using it.  Yes, Facebook is the big buzz platform but ignoring this on could cost you.  Learn more

Podcast 73 – Stop Focusing On What’s Not Working And Start Asking Yourself Better Questions

Sometimes we get stuck in the problem, running the same negative thoughts around our heads as to why we can’t move forward.

In this podcast I talk about how to change your mindset and move from continually thinking about the problem (and coming up short every time) to actually thinking about how the solution would look like.

We have plenty of time in the week to get stuff done, so this podcast should help you re-evaluate how you see the time you have.

Hope you enjoy it,

Daniel Latto

 

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Podcast 72 – Why Your Support Network Is Vital To Your Success

It goes without saying that your Support Network is an integral part of your success in both Business and Property Investing.

There are many different aspects of support that are useful, and there are many places in which you can get your support.

But what if you spouse or partner doesn’t support you? What then ?

Here’s a quick podcast about getting the type of support you need in your life to help you achieve the success you’re striving for.

Daniel Latto

 

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Intensity – What Can Michael Jordan Teach Us About Business?

So today in this video I am going to be talking about what we can learn from Michael Jordan about business.  A lot of things that I learned about business I actually learned from playing basketball.

In life, many of the things that we do have transferable skills.  The difference is that most people don’t think like that and only look at things in one dimension.  When you start to look at the different things that are in your life and how parts of those can be mapped across to your personal and professional life, more opportunities for growth emerge.

What if you had a hobby, let’s say for instance basketball, and there was a strategy or a mindset that had to be adopted to reach a certain level in your ability to play the game.  Do you think that there’s a possibility that as you make that shift in how you play the game and the mindset attached with that shift that you could benefit from that in other areas of your life too?  What if that mindset shift could be applied to your business so you can close more sales?  What if your level of understanding between you and your partner improved as a result of that shift?

This is the kind of thing that this video will show you.  Take a look and see where you can apply this new learning.

So now that you have seen this video and seen how I have used what I’ve learned, what can you take from this?

Learning to take things from videos such as this is what is going to take you forwards.  I don’t mean by that , that you just watch it and then think

Oh that’s nice, I’ll remember that someday when I need it.

What I mean is that you learn one little nugget and then you go and implement it straight away.  You find an aspect of your personal or professional life that you can alter today by using what you have just learned.  Then you test it to see what happens.  You will invariably get feedback from that and you will know what worked and what didn’t work.

In the beginning you will get much more of what doesn’t work than what does work.  That is then your cue to alter things and find out how you an make it work for you.  Getting feedback like that isn’t a cue to give in like I see so many people do.  This attitude shift towards learning is what will take you and your business forwards.  It’s about taking what you can from what you get and altering it to fit you.

So what are you going to do today to start making use of this new knowledge.  Commit to just one thing if you have to but make sure that you do something.  If you’re not moving forwards, then you are going backwards.

Not Sure Where You’re Going? Then You Might Be Doing This…

Why do we we lie to ourselves?

I was thinking about a podcast that I did with Johnnie Cass (Podcast 8 if you want to listen to the whole range of content) and there was one section within that which I am going to go into more detail with you.  Johnnie is a great guy and he was one of the trainers when I did my NLP training with Chris Howard so mindset for us is a really important thing.

Johnnie was talking about a moment in his life when he left the UK and went back to Australia to live.  He wasn’t working at the time and he also wasn’t sure what he was going to do next.  He did one of the things at the time which most of us do with people that we know but we’re not really close to.  When they would ask him how things are going he would reply something like “Yeah things are going great right now.  I’m just working on some new things and seeing where it goes but everything’s good.”  The problem is that inside of himself he wasn’t thinking that and it’s something that we all do.  

We are told by so many of these top people like Tony Robbins for instance, that we have to feel on top of the world all of the time.  That we have to change our state when we aren’t feeling our best.  But is that really true?  If you are in a place where you feel a bit lost and you’re not sure where you’re going, do you really need to be changing that?

The Magic Of Feeling Crap

There are some days that you wake up in a morning and you don’t feel like you’re on fire and ready to hit everything full steam ahead.  According to the NLP world you have to do something to change that and make yourself feel great.  But what if what you’re feeling right now is actually the right way for you to be feeling in this moment?

lacking-clarity-in-directionWhat if by changing your state to ignore the feeling that is coming through you are actually taking a step or two backwards?

When you feel bad, it’s for a reason.  There’s some type of message coming through from either your body or your subconscious mind telling you that there’s something it’s either unsure about or isn’t right for you.  Sometimes you need to go through the bad feeling and see what it is telling you.  You might be trying to go down a path that isn’t right for you and the message is trying to stop you so that you can take the right path.  Maybe you haven’t got the right skill set yet and you need to learn some things first.   If you are feeling lost in your direction then it tends to come down to a few things

  • No clear goals in sight
  • Lack of direction
  • Lack of things to  do
  • Lack of motivation

Let’s say for example that your life is feeling upside down at the moment and you’re not feeling in control of what is happening to you.   You need to do listen to the message that is coming through telling you that there is an uncertainty and/or unhappiness that needs resolving.  Then you can do something that is unusual such as I recommended to a client of mine.

Her life had gone to the wall.  Her marriage had broken down, her husband took the kids and the house and she was left feeling alone and not knowing where to go.  So I told her to go out and do something different such as salsa dancing.  This then gave her the opportunity to embrace the uncertainty in her life by embracing it rather than trying to ignore it or fight against it.

When the snow comes, the buffalo stands and face the storm.  It never turns it’s back to it.

when-the-snow-comesThis is what you need to do too.  When those tough times come you need to listen to the messages and embrace the uncertainty.  That puts you in a point of control and shows your subconscious mind that even though there’s all of this stuff going on that you can still have fun and enjoy the ride.

So if you’re feeling stuck or lost at the moment, go out and create something that isn’t normal for you to be doing.  Give yourself that gift today.

Podcast 71 – Jason Strachan Interviews Daniel Latto for his ‘One Thing To Do Everyday To Be Successful’

In this podcast, I’m being interviewed by Jason Strachan who has just set up his own podcast (I gave Jason some advice on the why and the how!).

So I get to be interviewed and the key question that Jason wanted answering was ‘What Do You Do To Do One Thing To Do Everyday To Be Successful?’

It’s always fun being interviewed as you never know where it’s going to go. We specifically speak about the ability to get your message across about how people do it – even people who you don’t want being successful (Think Dictators!). That’s why it’s so important that you become good at this skill, along with being able to get that message out across the various forms of media.

Anyway, I hope you enjoy it

Daniel Latto

 

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Podcast 70 – Changes to Section 21 & Possession Procedures

Later this year, the House of Commons will receive a second reading of a bill which is designed to reduce homelessness.

It’s partly based around changing the way a Section 21 can be used for eviction, and specifically, the way in which your local council will see the Section 21, and deal with your tenant.

Right now, they tell the tenant to simply ‘ignore it’, which is causing a LOT of problems for tenants, and then landlords, and then the next tenant who follows.

Take a listen – a good old Dan Rant ensues !

 

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Why You Need To Be Interested In Social Media For Your Business

Whether you like social media or not, your customers are on it.  Every day they will be logging into Facebook, Twitter, Instagram and Pinterest plus many more.  When you turn the tv on it’s hashtag this and hashtag that.  Social media is everywhere and it is here to stay.  So if your business isn’t on social media and active on there, what are the chances of you being seen by the people you are wanting to reach?

You need to not only use social media but you should be using it to enhance your business.

Why Would You Use Social Media?

One of the first reasons that you would use social media for your business is to create a strong brand.  All of the big multinational companies are using social media to increase their brand awareness.

It allows your potential customers to get to know you and know who you are.  They want to know what you can do for them and also the types of things that you stand for.  Putting your digital footprint out into the world helps you to do that.

digital-footprintYou need to stay in people’s minds regularly which is why it is important to update regularly.  Sometimes you might slip out of someone’s eye line and a post from you on social media might just help to remind them that you are still around.

The second reason is that it helps you to find new prospects.  Social media is great for doing this.  This can be done both organically from your posts or from paid advertising.  I receive people to my podcast from both channels.

The next reason is that it helps you to build a relationship with your prospects.  Think about this, how many times have you come across a random website and then just bought something straight away without finding out who they are first?  You tend to look for reviews and and other information you can find to see if they are legitimate don’t you?

You tend to form an opinion first before you make a substantial purchase and this is where social media comes in.

Podcasts and email marketing are one way traffic that when done right can bring in prospects but social media allows a 2-way conversation to happen.  Taking part in this allows your prospects to get their questions answered much more directly and shortens the time frame that they need to build up that trust in you.

By the way, if you aren’t podcasting yet or seeing great results from your podcasts take a look at this.

Networking Via Social Media

Social media also gives you the opportunity to network with other people in your industry or the industry that you are targeting.  Connecting with other people in your industry gives you the opportunity to help each other, start support-network-blalncedmarketing to each other’s lists and create joint ventures.  You can create an ongoing relationship of help and support with people using social media that you may never have met before.

Social media also helps you to keep an eye on your competition.  I’m not a big fan of keeping an eye on my competition because I’m more interested in what I’m doing and what I need to be doing.  It can be useful though to help you spot some of the current trends that you may be missing out on.  You might also see what they are doing and own that for yourself by adding extra value.

The more you are available on social media putting out great content the more that you are perceived as ‘the expert’.  It’s kind of like a pyramid.  The majority of people are scrabbling around at the bottom and all doing the same low-level things.  The more content you have out there and the more you are seen as being the go-to-person in your field the higher up that pyramid you will climb.

Creating A Great Social Media Strategy

  • Have some clear goals in mind and keep working towards them every day by using a plan.
  • Build your personality online.  There are lots of people at the top of the pyramid that don’t have a personality and that is where you can fill the gap.
  • Position your business online by creating your online avatar so that people recognise who you are and what you do.
  • Increase your online awareness to your prospects.  Create messages that speak directly to your customers and remove the wishy-washy content.
  • Open your business borders by putting your business in front of people who wouldn’t normally see you.  This will also show you the improvements you can make to what you already have.
  • Encourage repeat business by building a community around your brand.  This will help people to engage with you and also to promote you without even being asked to.  You can also keep your ongoing relationships working for you as you engage your customers regularly.
  • Receive more referrals by creating a referral network on your social media campaigns.  You are looking to make your social media expenditure of time and money into an asset that pays you money.

What are your social media hang-ups?  Where and how would you like to improve?  If you would like some helps in improving your social media strategy click the Work With Me tab and let me know how I can help you with a 30 minute strategy call.

Podcast 69 – How (And WHY) You SHould Become A Celebrity In Your Niche

Standing out from the crowd is more important than ever these days. There are so many reasons as to WHY you should stand out and become a ‘Micro’ Celebrity in your Niche.

In this podcast I cover the WHY and the HOW.

Hope you enjoy it.

Daniel Latto

 

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Podcast 68 – Property Investing – Boiler Alert and your NEW Legal Requirements

Property Investing – New Boiler Requirements.

In this podcast I talk about some of the new requirements that are coming in that need to be looked at NOW in preparation for when the requirements are legally valid.

If you don’t do this, and you leave it to the last minute, then you have potentially are HUGE bill coming through.

Being in the ‘know’ about this can save you a lot of money in the long run – so take a listen.

Daniel Latto

 

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Is Networking A Waste Of Your Time?

I’ve recorded this video on networking due to an email that I received from someone about going to a networking event.  Now the idea of going to a networking event is a good idea.  The idea is that you get to meet lots of people and you get together and share business with each other and help each other to grow.  I get why that is appealing to people who are wanting to grow their business.

Here’s one issue for a start.

Do you really want to be getting up at 5am to attend a networking event full of the same people, week in, week out?  Getting up at that time and going there just to speak to 10 people?

What do you talk about when you are there?  Are you closing business or going through the same small talk that people do at networking events?

How long does it take you in total going to these events?  Not just the time that you spend there but the time it takes to travel there and travel back again.  Remember to calculate that in when you are working out what you are earning per hour from networking.  If you are earning anything from it of course!

If there was a way to speak to more than 10 people at once in a fraction of the time it’s worth considering as an alternative right?

Take a look at this video and you’ll see what I mean.

The Alternative To Networking

So people buy from people right?  Well there is a different way that people can get to know, like and trust you that doesn’t involve you having to get out of bed early in the morning and standing around making small talk to sell to people that are also wanting to sell to you.

People want to get to know who you are and what you are all about.  They don’t want you to be stood there selling to them all of the time.  They want to get to know about who you are and the person that you are.  If they have a particular issue that they want to have solved at that moment in time then that is the moment they want to have that conversation.  The rest of the time they’re just working out how best to sell you on what they have to offer.

Living in Spain I can’t be jumping on a plane every week just to go and speak to 10 people about what the weather is like or something that I’ve seen on Facebook.  I can do that here in a local cafe.  So I had to do something different that would give me the greatest scope possible in the least amount of time.

That’s why I chose video.

Video allows you to reach more people without having to spend much time or money.  It also gives you the freedom that once you have recorded it and uploaded it, you’re done and you can get on with doing whatever you want to do.

That’s the beauty of video.

If you want to learn how to do video the right way click on the Work With Me tab aboveand I will show you how I can help you.

Podcast 66 – Is Networking A Waste Of Time

This Podcast is extracted from one of my videos and wanted to share the message.

I’ve been to networking events, and I’ve worked the rooms incredibly well.

And whilst that’s fine – there’s an awful lot of stuff to get done in order to ensure that Networking Events will be worth your time, compared to say, other types of making contact with people.

Because deep down, that’s really what networking boils down to isn’t it.

The problem, or mistake that I see a lot of people make are that they go to a networking event and then just speak to the same last 3 people they saw last time.

Everyone is equal in the eyes of a networker, whereas I would much prefer to speak to someone who has more experience than I do; but invariably, I’m always the one who happens to have the most experience (with 17 years of property investing under my belt).

So in order for me to make the most out of my valuable time, I decided to do something different.

I had no choice. I live in Spain, so for me to attend a networking event it means I actually have to fly there!

NOT the best use of my time.

So find out what I do instead by downloading the podcast.

Any questions, comments, etc then please let me know !

 

Download All of The Podcasts

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Alternatively You Can Download All Of The Podcasts Through iTunes or Stitcher

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DJI Osmo 4K Handheld Video Camera Review

I just wanted to share with you my review for the DJI Osmo 4K video camera.  This is a new piece of kit that I have picked up to start shooting my videos with.  To see the quality that this records at, even in just HD mode, is unbelievable.  The way that the colours pop and how smooth it is you won’t even believe as you watch this video.

Take a look at this video and have a think about what having a piece of kit like this could do for your videos.

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