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Category Archives for "Inbound Marketing"

Podcast 104 – How To Make Your Website Work Better For Your Business – Facebook LIVE Replay

In this Facebook LIVE REPLAY, I go through some of the strategies that you can implement immediately to ensure that your website will work better, and improve the chances of getting leads.

IN this podcast you will learn :
– The 3 types of visitors your website must speak to
– The 3 things your website must answer to satisfy your visitors

It’s a great, content filled podcast.

Take a look at some of our website offers at the Digital Brand Agency Website

Speak soon,

Daniel Latto

 

Podcast 103 – Content Creation Strategies – Facebook LIVE Replay

There has never been a more important time for you to be creating content for your business.

The radio used to be the only method of getting audio out – now we have podcasts.

The newspaper used to be the way in which we got our written word out – now we have articles and blogs.

TV used to be the only way we could get video information out – now we have HD capability in our mobile phones and YouTube and Facebook LIVE to get our message out.

Times are most certainly changing – so your content strategy needs to change with it.

Hope you enjoy this podcast !

Daniel Latto

 

Search Engine Optimisation Results …

I ran an experiment last week and it was this.

Add 2,000 words to an article and get it ranked #1 on Google.

I was already #2 on page 2, but wanted #1 on page 1.

So I wrote 2,000 words, added video, outbound links, internal links, correct headings, and the right number of keywords etc.

So what happened ?

It went DOWN. Bloody hell 🙁

So I check again this morning – and you can see by the image – it went up 22 places straight into the #1 slot.

Getting to #1 on Google is no easy task, it takes time, dedication and knowledge – something that most busy business haven’t got when it comes to ranking.

If you want me to hep with yours, drop me a pm and lets have a chat about it.

Daniel Latto

P.S. Join me in the Success Junkies Facebook Group

Why You Should Be Creating Content

So, this morning I’ve written 2 x 2,000 word blog posts on my website.

You know that Small businesses with blogs generate 126% MORE leads right ?

What’s that telling you ?

You need MORE CONTENT.

Now the reason I wrote 2 x 2,000 word blogs is that Google loves long content. (Caveat : It’s got to be good content of course)

Now, I don’t rank AT ALL for that keyword the keyword I’ve decided to rank for. Never have.

But that’s about to change (I’ll keep an eye on it and let you know)

But you will never get to the top of Google UNLESS you write your content. It’s as simple as that.

Google Loves Content.  It’s as simple as that. And if you’re website isn’t working for you, the chances are you aren’t writing enough content.

What about Paid Adverts ?

Paid Adverts are great at getting instant results, but you burn through your cash pretty quick.

We’re in this for the long term – and that means quality content.

I mean, I’m still getting visitors from content I wrote years ago.

If you want to get your message out there – you have to get your message out there – it’s no good just being in your head – people can’t see inside that thing.

You got to get it out on video, audio and articles.

Articles are great for your Search Engine Optimisation too, this drives traffic back to your website, and then you website needs to perform too.

But you have to get your message out there as much as possible.

And content is the way to do that.

Want Us To Do It For You ?

Then you need our  Content on Demand Product.

This is where we write your content for you, 4 times a month, and send out the message on your social media accounts.

All done for you, each and every month. And it’s cost effective too.

Find out more here >>> Content on Demand

 

Daniel Latto

 

P.S. If you want to learn more about Content Creation Strategies, here’s a Facebook Live Replay.

 

P.P.S. How Many People Visit Your Website ?

If you’re serious about building your business, you’ll also know exactly how many people will be visiting your website.

In fact we did a Podcast on such as subject : Website Visitors and Growth Tracking

Podcast 102 – WEBSITE GROWTH – How Are You Tracking Your Numbers

In order to track our Website Growth, we set a new target yesterday on our website for the number of visitors we get per day.

Now it’s important to point out that this Website Growth figure is not in the thousands of visitors – what we do on my website is fairly niche.

When I had my old lettings agency for example, we received an average of 35,000 visitors a month.

Think about that for a second – that’s more than a thousand people a day running through your shop – wouldn’t that help your business !

But that’s a lettings agency which had all sorts of stuff bolted on to it. It’s not a niche coaching company.

Marketing will help your Website Growth Figures So the key here is that you should be measuring some form of data so that you can then decide how to increase the numbers you’re looking at.
So if you’re getting 10 visitors a day to your website, how can you increase that to say 20 ?

If you’re getting 200 a day, how can you increase that to 400 ?

You see one of the things I’ve noticed is that when a client signs up for our 12 months coaching package (which you should do also by the way as it’s seriously awesome!) – they generally have been on my mailing list for some time.

In other words, they haven’t just found me on Google. They generally don’t fill in that form unless they have listened to my podcasts, connected with me on Social Media or messaged me in some way.

So it’s the same for you.

What leads to a person making a transaction with you ?

Firstly the need to KNOW, LIKE and TRUST you.

Secondly, they need to know that what you do (as in your service or product) can actually help them get the results they’re looking for, or will ENABLE them to move closer to the result they need.

Now what’s interesting about this is that in real life it actual works the other way around.

Track your website growth figures daily
Track your website growth figures daily
First they’re looking for a solution to their problem.

THEN they will decide whether they like and trust you enough to make the transaction.

That’s why I keep going on about video and podcasting, because it actually does both for you.

Despite creating videos for 5 years, 2016 was the first year a lead was actually generated from YouTube.

Since starting podcasts in just June 2015 (less than 2 years ago), a large proportion of leads has come from there.

But what tends to happen is that people will see you on one medium, and then seek you out on another medium; hence the idea about multiple messages on multiple mediums.

All of this can be very time consuming – which is why so many people struggle to find time to do it.

Only, the consequence of this is that then their reach no longer extends beyond the people who already know about them in their immediate circle of influence.

You have to find a way to reach out further.

And all of this ACTUALLY starts with having a plan about how many website visitors you have.

Everything you do should driving people onto the next step. Be it an opt in on a website, or to join a group (Have you joined SUCCESS JUNKIES yet ?)

From a really basic stand point, if you’re just getting 10 people per day to visit your site, you could just start placing adverts on places like Gumtree. I mean, it’s a start right ?

Get obsessed with that website visitor number. The more people who know about you, and the more people who spend time LISTENING to YOUR STUFF, to WATCHING your embedded YouTube videos, the more people are going to hang around and build the ‘Know, Like & Trust’ aspect. Website Growth is an important aspect of your business, so focus on it.

Come on admit it – most people don’t even know how many website visitors they have.

In fact they say ‘that number is so low I don’t even bother’ which is the EXACT OPPOSITE of what you should be doing!

Imagine having 50,000 visitors a month and saying ‘That number is so high I don’t even bother’ – you can say that because you’re already well on your way.

Look, if the number is so low why bother – then why bother to even have a website ?

It’s a waste of money. Might as well send Facebook Advert traffic to a squeeze page or to join a Facebook Group.

So how about you take that investment (the website) and start using it as you should.

  1. Drive traffic to it
  2. Have an opt in box with a ‘lead magnet’
  3. provide content in the form of Articles, Videos and Podcasts
  4. Build value via email, invite them to join you on Social Media (to build the Know, Like & Trust)
  5. Watch those visitor numbers increase
  6. Ensure you have a conversion mechanism (a way to get people to speak to you so you can help identify their real problem and offer your solution if it’s a fit)

All of this starts from checking those visitor numbers on your website.

Get to it !

Daniel Latto

>>

 

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WEBSITE GROWTH : How are you tracking your progress ?

In order to track our Website Growth, we set a new target yesterday on our website for the number of visitors we get per day.

Now it’s important to point out that this Website Growth figure is not in the thousands of visitors – what we do on my website is fairly niche.

When I had my old lettings agency for example, we received an average of 35,000 visitors a month.

Think about that for a second – that’s more than a thousand people a day running through your shop – wouldn’t that help your business !

But that’s a lettings agency which had all sorts of stuff bolted on to it.  It’s not a niche coaching company.

SMarketing will help your Website Growth Figureso the key here is that you should be measuring some form of data so that you can then decide how to increase the numbers you’re looking at.

So if you’re getting 10 visitors a day to your website, how can you increase that to say 20 ?

If you’re getting 200 a day, how can you increase that to 400 ?

You see one of the things I’ve noticed is that when a client signs up for our 12 months coaching package (which you should do also by the way as it’s seriously awesome!) – they generally have been on my mailing list for some time.

In other words, they haven’t just found me on Google. They generally don’t fill in that form unless they have listened to my podcasts, connected with me on Social Media or messaged me in some way.

So it’s the same for you.

What leads to a person making a transaction with you ?

Firstly the need to KNOW, LIKE and TRUST you.

Secondly, they need to know that what you do (as in your service or product) can actually help them get the results they’re looking for, or will ENABLE them to move closer to the result they need.

Now what’s interesting about this is that in real life it actual works the other way around.

Track your website growth figures daily

Track your website growth figures daily

First they’re looking for a solution to their problem.

THEN they will decide whether they like and trust you enough to make the transaction.

That’s why I keep going on about video and podcasting, because it actually does both for you.

Despite creating videos for 5 years, 2016 was the first year a lead was actually generated from YouTube.

Since starting podcasts in just June 2015 (less than 2 years ago), a large proportion of leads has come from there.

But what tends to happen is that people will see you on one medium, and then seek you out on another medium; hence the idea about mulitple messages on multiple mediums.

All of this can be very time consuming – which is why so many people struggle to find time to do it.

Only, the consequence of this is that then their reach no longer extends beyond the people who already know about them in their immediate circle of influence.

You have to find a way to reach out further.

And all of this ACTUALLY starts with having a plan about how many website visitors you have.

Everything you do should driving people onto the next step.  Be it an opt in on a website, or to join a group

From a really basic stand point, if you’re just getting 10 people per day to visit your site, you could just start placing adverts on places like Gumtree.  I mean, it’s a start right ?

Get obsessed with that website visitor number. The more people who know about you, and the more people who spend time LISTENING to YOUR STUFF, to WATCHING your embedded YouTube videos, the more people are going to hang around and build the ‘Know, Like & Trust’ aspect. Website Growth is an important aspect of your business, so focus on it.

Come on admit it – most people don’t even know how many website visitors they have.

In fact they say ‘that number is so low I don’t even bother’ which is the EXACT OPPOSITE of what you should be doing!

Imagine having 50,000 visitors a month and saying ‘That number is so high I don’t even bother’ – you can say that because you’re already well on your way.

Look, if the number is so low why bother – then why bother to even have a website ?

It’s a waste of money. Might as well send Facebook Advert traffic to a squeeze page or to join a Facebook Group.

So how about you take that investment (the website) and start using it as you should.

  1. Drive traffic to it
  2. Have an opt in box with a ‘lead magnet’
  3. provide content in the form of Articles, Videos and Podcasts
  4. Build value via email, invite them to join you on Social Media (to build the Know, Like & Trust)
  5. Watch those visitor numbers increase
  6. Ensure you have a conversion mechanism (a way to get people to speak to you so you can help identify their real problem and offer your solution if it’s a fit)

All of this starts from checking those visitor numbers on your website.

Get to it !

Daniel Latto

P.S. One of my companies provides great value websites here : Leeds Website Design

 

Website Growth with Business Coach Daniel Latto

 

Podcast 38 Replay – Why Every Business Should Have A Podcast

In this podcast, I run through why your business should have one too. I also discuss about why you probably haven’t done one (or a Facebook Live / Periscope event) yet.

I also compare podcasting against other forms of medium and why podcasting wins out.

If you haven’t got your own podcast yet, I’ll also talk about some of the other unusual businesses types that have a podcast (yep – including knitting!)

Hope you enjoy, but more than that, I hope you use this to get your own podcast lined up.
Daniel Latto

>>

 

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Becoming An Authority In Your Field

The way that I market my services and sell them is by being an authority.  You have to let people know that you are out there and also you need to tell them what your values are.  Then when people see your advert you can show them the value that you offer and the values that you put behind your business.

For example:

  • Having videos on YouTube that solve their problem
  • Having podcasts
  • Posting on social media
  • Facebook live videos where you interact with your audience
  • Offering free signup products to solve their problems

One of the great things about YouTube is that the videos that you create are on show always.  With Facebook Live people see it for maybe 2 days at most and then it is lost in the news feed. If you want to be an authority in your field, this is something you need to be thinking about.

Take a look a the video and you will see how I recommend that you do this.

 

Can you see how I do things differently to how other people do things?  Can you see how you can create so many more pieces of content from each Facebook Live video you create?

Converting Your Facebook Live Video To YouTube Video

Here is the video that I mentioned showing you how to convert your Facebook Live video into a YouTube video.

It is by doing things like this that I have been able to become an authority in my niche.  I am able to head out to the beach on a Tuesday morning with my dog if I want to.  What would you do with your time if you were in this position?

You see, you may have different ideas about what you want to do with your free time when you become financially free.  You don’t have to go to the beach if you don’t want to.  You might like to go out hiking somewhere, go sailing or drive out to a new place that you want to explore for the day.

The great thing is that YOU get to choose!

So if you are looking to be the person that chooses what you do with your free time, become an authority in your field and really start to make things happen for you.

Podcast 35 Replay – The 7 Steps You Must Make Before Investing In Social Media Advertising

In this podcast, I run through the 7 steps a business needs to put in place before they spend money on Social Media Advertising.

Putting these 7 steps in place will help you create more focus on your adverts and a better overall Return on Investment.

In my coaching sessions with clients, I can see many want to do it themselves, and whilst this may be good for ‘experience’, it’s generally terrible in terms of growing their business.

Listen to the podcast and see how each if these 7 steps can help you get a better return on your Social Media Marketing Campaigns.

Hope you enjoy the podcast.
Daniel Latto

>>

 

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Podcast 99 – How To Track Your Marketing – Facebook LIVE Replay

I speak to so many business who actually give up on their marketing because they simply have no way of tracking what the results are.

So they actually give up !

Yep. Crazy. Clearly, the more you do, the better you get.

So I came up with such a simple way that you can begin to track what happens over the coming months, that will then motivate you to increase your marketing as you begin to see it works.

The problem with some marketing is that you don’t get instant results. And that’s why people stop.

But think about it. How do you get your product or service out to someone unless they find out about you from your marketing.

It just doesn’t make sense does it.

Hopefully, Podcast 99 will shed some light on it for you !

Enjoy !

Daniel Latto

>>

 

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How To Track Your Marketing

The more marketing that you do, the more people are going to see your work and the more chances you have to get people to sign up to your offers.

There are two main types of marketing that I am going to explain to you briefly below and in detail in the video.

Marketing That Expires

Newspaper advertising is the classic method of advertising and marketing that expires.  There’s the old saying that today’s news is tomorrow’s chip shop paper.  That is the same for your adverts in newspapers.  Here today, gone tomorrow.

Another example of this type of marketing is Gumtree.  These will last a little bit longer but it still has a shelf life for people seeing it.

This type of marketing needs to be done repeatedly to keep it in front of people.

Facebook live for example is a new version of temporary marketing.  It isn’t long before it disappears from people’s news feed.

Marketing That Doesn’t Expire

YouTube marketing is a type of permanent marketing.  People use YouTube as a type of search engine to solve a problem, to find information or just to find something that amuses them.  Those videos are there to be found permanently which makes them a different type of video marketing to Facebook Live.

Downloading your Facebook Live video and uploading it to YouTube can turn your temporary marketing into permanent marketing.

Podcasting is another way of making content that doesn’t expire.  The content that you create is there forever and searched for in a way similar to YouTube.  Podcasting has been excellent for my business and brought clients in for me.

If you haven’t started your own podcast yet I have a course for you here.

Take a look at the video to learn more about how you should be tracking your marketing.

Learning About Marketing

You need to be spending time learning about marketing every day if your marketing isn’t working for you yet.  I hear it so many time from people that their marketing isn’t working and they are filling their day with mundane tasks rather than learning how to improve.

As you saw in the video, I track my marketing on a monthly basis so that I know what I should be doing and also what I have achieved throughout the month.  It is a length of time that is long enough to create traction and also short enough that if you are going the wrong way that you can change direction or tweak your efforts more easily.

If this has been of use to you give it a share and hope to see you on one of my live videos soon.

Creating your Social Media Strategy For 2017

Before you start putting content out on social media, you need to decide on a strategy.  The first thing that you need to think about is what you want to achieve from it.  Are you looking to increase the number of likes on your page, create more interaction on your page, increase overall brand awareness, drive traffic to your website or get signups to your lead magnet offer.

Without this direction in mind, you are going to find that you are scattered in your approach and will either fail or burnout trying to do too many things at once.

You’ve got to have a plan!

Setting Up Your Social Media Strategy

When deciding on your social media strategy, you need to make sure that it is inline with your overall company goals and values.  It has to show those values and the ethos within what you do.

You need to also look at how social media can influence or help to complete your overall company goals, rather than just your social media goals.  This makes it easier to complete as the two are intertwined and not in competition with one another.

So look at your company goals first.  How can you create a social media strategy that will support or complete these goals?

Are you looking to expand into new market areas?  Perhaps you have a new product that you want to launch.  How can your social media campaign for this year help you to achieve these goals?

Who can you connect with using social media that can help you to do this?  Do you need to connect with certain individuals or will you be better targeting an interest group for example?

Would you be able to do all of this organically or would you need to look at paid advertising to achieve this?

Free can be great, but sometimes you need to pay to get there quicker.

Breaking Down Your Goals

Once you have this all worked out, then you need to break your goals down into steps that you can take action on and decide by when you are going to have these done.

Goals need to have a date on them and you need to do whatever it takes to hit those goals by that allotted time.

1934879Who are you going to target?  How are you going to target them?  When will you have your first few key influencers or your first 100 people from that interest type?

Also, what are you going to do once you’ve achieved that?  What will it give you the ability to achieve by doing it?

If it isn’t going to make a difference to your business then is it a goal worth pursuing?

Then you need to look at the results that you are getting and see if you are on track to achieve them or if you need to change your tactics.

Prioritise your Goals

Once you have your goals laid out you need to prioritise.  You need to decide in which order things need to happen so that you get the most benefit.  It’s no good putting the eggs in after you take the cake out of the oven.

How much value is each goal going to bring to your company?  How much effort is going to be required to achieve it?  Can you pick one out that is going to give you the most benefit with the least required effort?  That is going to accelerate your results.

1864267Once you have your goals prioritised, it’s time to delegate and set your goals.  If you are working on your own then this is the time to put things into your calendar.

You need to calculate how much time you have and how much each task will need then map that onto the corresponding time frame.  If you have 2 weeks to complete task 1 and 4 weeks to complete task 2 then for the first 2 weeks task 1 needs to take priority with a small amount of time being also allocated to task 2.  This means that as task 1 is completed your aren’t starting from the beginning with task 2 in case you have misjudged how long you will need to complete a bigger task.

I hope this has been of use to you and will help you to get your social media moving for the next 11 months.

Podcast 22 – How I Made £5,000 From One YouTube Video

In this podcast, I talk about how I made £5,000 from one Youtube Video that (at the time of printing this) had just 42 views.

Anyone can do this, it’s not rocket science, but you need to take action.

If anything, these podcasts are about helping people to take action. I’m happy to fill in the spaces where people have knowledge gaps but ultimately, your success relies on you doing the things you said you were going to do.

I LOVE feedback, so if there is something you want to say, or you have a request for something you want covering, then drop me a line !

Hope you enjoy this podcast,

Daniel Latto

 

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Podcast 15 Replay – Part 1 & 2 – Mark Donnan Discussing Marketing Psychology To Attract More Business

Mark Donnan Talks Marketing and getting into your customers head.

Expect a content filled webinar from Mark Donnan, Director of Froggo Marketing. Mark has grown his Marketing Business significantly over the past few years and when he speaks, the industry jumps.

Mark is years ahead of the competition and is a powerhouse in the world of marketing.

Listen to the podcast, and then contact Mark if you want to get in front of more clients.

Some real gems in this interview, so I hope you have a pen and paper ready and are prepared to take notes!

Mark has significantly grown his business to now having 14 offices around the world

Marks website is available at www.froggomarketing.com

Hope you enjoy this podcast,

Daniel Latto

 

 Part 2

 

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Are You Making The Most of Facebook Live?

2016 became the year that live video streaming came to prominence.  Starting out on Periscope initially and then soon after Facebook moved into the live streaming arena.

periscope-logoIn the beginning Facebook live was only available to a small percentage of business pages to test the system out.  Now though, it is available to anyone with a personal account and a compatible phone.

Live streaming is going to be massive this year and you’re going to see me on there a lot more.  Here’s why.

Use Facebook Live To Connect With your Audience

Facebook live is a great way of allowing your customers to see who you really are and also to interact with you.  People can post questions to you live so that you can use this tool to build credibility and also to connect on a deeper level.

Your audience don’t just want to see postings, they want to be able to connect with you.  They want to find out about who you are as a person.  They want to know that if they entrust their money onto you that they will be able to trust you.

This is one of the opportunities that you have with Facebook live.

Are you ready to go live?

Are you ready to go live?

How To Use Facebook Live The Right Way

  1. Let you fans know that you are going to be online.  Send out a message telling people that you are going to be online on a certain day at a certain time.  Send this out to your Facebook page and also to your email list.  Encourage as many people as you can that you are going to be online and available.
  2. Tell people what you are going to be talking about.  Encourage people to come to you with any questions that they have about that topic.  Also encourage people to ask questions that they would like answering for future live videos.  This also gives you content that you can produce that will be useful.
  3. Can you have a regular time slot?  Going live at one time of the day might be more popular than at other times.  Can you then make that a regular slot so that people know when and where to find you?  What would that do for your ability to connect with your audience?
  4. Give lots of value.  Don’t use this medium as a selling board.  People don’t want to come to a live video to be sold to all of the time.  Give them something useful that they can implement or take further.

Looking forward to seeing you on some of my Facebook live feeds in the near future.

Podcast 93 – Email Marketing & The Only Numbers That Matter

For years, we’ve been told ‘the money is in the list’ and so we go off and spend money on building our list.

Only … there’s a problem. Email open rates have consistently been going down over the last 15 to 20 years.

Remember AOL when Joanna Lumley proudly announced ‘you have mail’ and we got excited ?

That no longer happens. Instead we’re deluged with emails every single day. And that causes a problem for us marketers.

So in this podcast, I talk about what numbers you need to measure your email success by.

Take a listen,

Daniel Latto

 

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Podcast 5 Replay – Why You Should Be Using Social Media Marketing In Your Business Right Now

Social Media has clearly been around for a long time, but as a Property Investor & Business Owner, are you using it correctly ?
During this podcast, i’ll talk through some of the strategies that you should be using Social Media Marketing for.

As part of the 3 rules towards Financial Freedom in the next 5 years, we’re always looking to cover how to :

1. Cut Costs
2. Generate Cash
3. Invest the rest,

This podcast helps cover #2, Generating Cash – and Social Media is a mechanism by which we can generate more potential leads, build credibility in the market place and generate more cash.

If you’re not using Social Media to engage with your potential audience (and not just share pictures of cats), then you’re business is missing out on this resource that has the potential to literally transform your business.

I personally generate thousands each month through social media into my coaching practice, and so I know how vital a resource it can be once used correctly.

Hope you enjoy this podcast,
Daniel Latto

>

 

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Podcast 3 Replay – How to Create A Leaflet Distribution Company To Grow Your Business

Hi and welcome.  In this episode, I delve into one of the strategies I used to generate new fresh leads for both my lettings agency, and my Property Buying business.

Using this strategy, we were able to continually grow the number of leads we received in the business, and it’s something you can implement for your own business regardless of what business you’re actually in.
Hope you enjoy this podcast,
Daniel Latto

>

 

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Marketing From The Buyer’s Viewpoint Instead Of Selling

I often hear from people that they can’t sell their product or service to their potential customers.  I often hear how Facebook and Google ads don’t work because people never buy from them.  But is this really true or are they selling instead of creating opportunities to buy?  Are they really understanding their potential clients mindset and are they able to plant thoughts of buying into their minds?

This is where I see a lot of people letting themselves down and also letting their potential clients down.  These potential clients need these products or services and if you aren’t giving them the opportunity to buy, you are letting them down.

Instead people go into the blame game and make it out to be everyone elses fault that they aren’t doing things the right way.  Instead of trying to go for the kill and create instant buyers you need to be nurturing buyers into a place where they want to buy from you without having buyers remorse afterwards.

So here are some things that you need to be aware of about your buyers in order to help them to buy from you.

Change Of Event Circumstances

In property I talk about this a lot.  I set up my leaflet dropping campaigns around this principle.  When people go through a major life changing event, they are often in a position where they need some help outside of the norm.  In property this is where you will find your motivated sellers.  Here are the 4 D’s that I work my leaflets around:

  1. Death
  2. Divorce
  3. Debt
  4. Departure

If someone is in one of these 4 stages, they are in need of a quick sale as there are legal issues that need to be cleared up as quickly as possible.  You can help them with being able to speed up this process and move on quickly.  Of course when dealing with someone who is in one of these stages it is very important that you act out of integrity and that you don’t take advantage of them.  Doing that is going to leave them with buyers remorse and they won’t be recommending you to other people they know.  They’ll be doing the opposite.  Make sure that you create a deal that gets you and them to both win.

Not Wanting To Be Embarrassed

car-outside-housePeople in these types of situations will most likely be feeling a dent in their pride.  They want a solution but not everyone wants other people to know what is happening because they feel embarrassed.  They don’t want to have a For Sale sign outside of their family home.  They want everything doing discretely.

This is where you can target a portion of your marketing.  You can provide a quick sale service for people without having to go through all of the embarrassment. This also means that you have to do certain things for these types of people.

  • Don’t park outside their house when you call round
  • Don’t put their cases studies on social media (or anywhere else!)
  • Again, be fair and create a win-win situation for them

Wanting To Be Taken Out Of Pain

Some people from the 4 D’s above are just wanting someone to come along and take them out of their pain as soon as possible.  All they want is for the deal to be done and to move on as quick as possible.  These people might be happier to be seen on social media than the last group.  After you have helped them, they will feel relieved as long as you have created that win-win situation.

You can set your marketing up for these people by talking about the type of pain that they are going through and how you can help them get out of pain.  Talk to them about the ease of the process and how you are going to help them along the way.  You may have to guide them along the journey and do a bit of hand holding to help them get to the end point.  Just remember that they are in a place of pain and they may not always react the way that they would when they are in a better place.

10 Online Marketing Ideas to Promote Your Business on a Budget

Promoting a business is a never-ending challenge for small businesses. The Internet is constantly evolving. Just as you get one aspect of your marketing right, things change and you then have to adapt and change your strategies on a regular basis.

So, how can you get your name in front of potential customers when you’re just starting up and/ or when you’re on a shoestring budget?

Read on and find out how you can market your small business, attract more customers and build trust, even with a tight budget.

1. Fix 404 not found pages

If a visitor lands on your site for the first time and all they see is a 404 not found page, it doesn’t create a good first impression.

A 404 page is what users see when they try to reach a page on your site that isn’t found. This usually happens when they have clicked on a broken link, mistyped a URL or when the page has been moved or deleted.

Telling your first-time visitors that they can’t find the information they’re looking for after they’ve already made the decision to get on your site won’t help your business.

So make sure to constantly click on the links on your site to ensure they’re working properly and that they lead to the pages they’re supposed to.

2. Speed up your site

increase-site-speedThe next step is to speed up your site as this has a huge impact on conversions and Google rankings. In fact, it has been proven that decreasing the page loading time from eight to two seconds can increase sales by 74%.

Speeding up your site is vital because if a page takes too long to load, users will leave your site and, as a result, your bounce will significantly increase which will cause your rankings to decrease.

This will have an effect on your sales as lower rankings mean that potential customers will have a more difficult time finding your business in the search results.

3. Find content with potential and improve it

We all know that the majority of people searching the Internet don’t go past the first page of the search results. However, here is something you might NOT already know: you probably have lots of existing pages on your site with the potential to rank higher in the search results.

It makes sense to put a bit more effort into making those pages better and move them from page two or three, to page one of the search results.

How can you do this?

First you have to find those pages with potential. Google helps you to do this by providing a special free tool. Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results.

You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimise its performance in search results.

We recommend signing up for it. When you do, simply log into your Google Search Console account, go to Search Traffic -> Search Analytics and rank queries by Position. Anything that ranks between 10 and 20 is on the second page.

Use this information to determine which pages on your site have the potential to rank higher, and then make tweaks and improvements to those pages. Maybe you need to add more content to better explain what your product or service brings to the table, or maybe you’re missing images or meta descriptions.

4. Optimise Your Site for Local Search

Now, more than ever, search engine results are becoming increasingly personalised based on who is doing the searching and where they are located.

This is something you and your business needs to take full advantage of if you want to show up in the local search results when your potential customers are running a search on Google for local businesses.

The first and most important thing you can do is to set up ‘Google My Business’ properly and include all your business information such as phone number, physical address, website, opening hours and images.

The more information you provide on your Google My Business profile, the more likely it will be that someone interested in your offer comes across your name.

This information also needs to be present on your site and more importantly it needs to be accurate, up to date and consistent on all the sites where your business information is shared. This includes social media networks like Facebook, Instagram and Twitter.

5. Create Content for Every Stage of The Sales Funnel

What a lot of business owners forget is that not all the people who visit your site are ready to buy. Some might have just discovered your business and are curious to find out more about what you do. They might not even have a need for your product or service so they’ve obviously not looking to buy.

Others might be in the research phase and are looking into the various businesses that are offering what they might need to find out more. They’re not ready to buy either. There are also those who are ready to buy so they’re looking at their options and comparing prices and features.

All these people can become your customers, but you need to know how to nurture them over time, gain their trust and convince them that they have a need for your product or service.

How can you do that?

With great content. You need to make sure that no matter which steps of the funnel a potential customer is at, you’re there to help with information and advice.

Here’s how:
Awareness. At this stage you need to provide educational content that helps people solve a problem they’re struggling with. Think video tutorials, reports, checklists, podcasts, etc.

• Information. Now that they know they have a need and have started researching solutions, make it easier for them to compare. Create a survey to help them find the perfect product or service, or a table that compares various products.

• Evaluation. At this stage, people are looking at prices and considering whether the price is fair, and which business they should buy from. Make sure you provide the necessary information to position your product as an investment rather than a cost.

• Purchase: You’ve got this!

While this may sound like a lot of work (and it definitely is), marketing your business this way can increase your chances of converting visitors into customers, no matter which stage they’re at when they first land on your site.

6. Add Strong Calls to Action Everywhere

remind-clients-ctaEvery piece of marketing that you create – whether it’s a tweet, a blog post or an email newsletter – needs to include a strong call to action to draw in new customers.

It’s just not enough to add popular and relevant hashtags. And it’s not enough to add a pretty image to your newsletter. And it’s definitely not enough to write an informative blog post. You also need to clearly state how people can get in touch with you, read more of your content, work with you or buy from you. So you need a strong call to action.

For example, if you’re posting a tweet sharing an article from your blog, you’re going to add a call to action to entice people to click and go read the article. If you’re publishing an article on your blog, you should also link to other resources on your blog and also get people to sign up to get notified via email whenever you publish a new article.

Calls to action don’t have to be elaborate or ask much from your prospects. They can be as simple as asking for their opinion on a topic, suggesting that they use a specific hashtag when they mention your business, or asking them to sign up for your email updates.

7. Automate your email Follow Up

While social media can get more people talking and engaging with your brand, there’s still nothing as strong as email when it comes to driving sales.

There are lots of services that you can use to automate your emails to save some time. For example, if you’re a personal trainer you can set up automated follow up emails to go out to those who have finished their journey with you. In your email you could ask them to write a review that you can then share on your site, to recommend your services to their friends or to give them an incentive to ensure they’ll come back to you.

8. Repurpose Your Most Popular Content

One of the most difficult parts about creating high quality content on a regular basis is finding topics to write about to keep your audience interested. That takes a lot of time and resources. So, instead, why not try to breathe new life into your old articles and gain even more value from your most popular content?

Re-purposing your content can help you to extend the longevity of your content, it can give you a search engine optimisation boost and you can also make a bigger impact. And the best part? You can reach new groups of people that you might otherwise have missed.

Think about it. Some people like reading blog posts, others would rather digest that information in the form of infographics, videographics (or animated videos), podcasts, etc. So by re-purposing your old content and switching up the formats to present the content in new light, you can attract even more people.

Of course, you can also just give an article a quick refresh by adding and updating some new facts, statistics or images. That works too.

9. Offer Free Trials to New Customers

free-trial-lmA very effective way to acquire new customers is to offer them a free trial or some way to test your product or service. This not only helps to market your business and entice prospects to become customers, but is also a great way to gather feedback and make improvements where needed.

You can also ask for reviews and testimonials that you can then use on your site and social media channels to further market your business.

Offering prospects a free trial allows you to show them the value of what you have to offer. This is your chance to prove to them that your product or service is truly exemplary, and thus convert them into paying returning customers later.

10. Make use of Cross Promotions and Partnerships

You might not think so but cross promotions still work, no matter what business you’re in. For example, if you sell wedding dresses, go find event planners to partner with. If you’re a dog trainer, why not partner with veterinarians, dog grooming businesses, and even pet shops.

Don’t know how or where to find these local businesses? Search on Google, Yelp, LinkedIn and even Facebook.

You can promote each other or you can pay to get your business name in front of your partners’ customers.

Daniel Latto Weekly Round Up 21st October 2016

The amount of content being released has now increased massively, so just to give you a heads up on what you may have missed over the last week I am going to release this round up every Sunday.  As you can see there is a great deal of quality content for you to look at so I have laid them all out easily for you.

Enjoy the content

Daniel Latto

How To Create Your Own 6 Figure Coaching Business In 12 Months

Today at 8pm UK time, I am running a live webinar teaching you how to create your own 6 Figure Coaching Business using the same methods that I used.  Now only was I able to create over £100k of business but I also did it while working less that before.  I even took 2 months off during July and August and still closed over £5k of business while doing nothing.

If you are wanting to become a 6 Figure Coach then come and join me tonight on this live webinar –>  Link Expired

 

give-value-debtLearn To Give Value To Yourself To Get Out Debt

I see so many people starting up a business in order to get rid of or lower debt.  They tend to miss out on some pretty important mindset factors before they start though.  If you know someone how is going through this, share it with them and help them out  Learn more

 

what-can-michael-jordan-teach-youWhat Can Michael Jordan Teach You About Business From The Court?

A lot of the things that I learned in business, I learned from playing basketball.  So many things in our lives are interchangeable yet we tend to dismiss them.  Take a look at this and see what you can start implementing today.  Learn more

 

podcast_72_-_why_your_support_network_is_vital_to_your_successWhy Your Support Network Is Vital To Your Success

When you have the support of those close to you in building your business, it makes the challenges become that much easier.  What do you do though if you don’t have that support around you?  Learn more

 

create-points-of-referenceKnowing How When You Are Changing Instead Of How To Change

When you start out on your journey, and also as you continue your journey, it is important that you create a system that helps you to recognise when you are changing and how much you are changing.  So many people get disheartened because they fail to recognise that they are moving forwards.  Learn more

 

podcast-73-stop-focussing-on-whats-not-working-and-how-to-ask-yourself-better-questionsStop Focusing On What’s Not Working And Start Answering Better Questions

Sometimes we get stuck in the problem, running the same negative thoughts around our heads as to why we can’t move forward.
In this podcast I talk about how to change your mindset and move from continually thinking about the problem (and coming up short every time) to actually thinking about how the solution would look like.  Learn more

adwords-highly-targetedGoogle Adwords For Small Businesses And Why You Should Be Using It

In this article I talk to you about how to use Google Adwords and why you should be using it.  Yes, Facebook is the big buzz platform but ignoring this on could cost you.  Learn more

Google AdWords for Small Businesses: Instantly Attract More Customers and Clients

Now that you have a website and a business that you are proud of are you ready to start instantly attracting more customers and clients?

Unlike other advertising platforms, Google AdWords has the power to start working and delivering new customers to your site right away. That’s why, when it comes to paid search ad spend, Google dominates with a massive 30%+ of the total worldwide market.

As a small business owner, the main thing you want is more customers’ coming through your doors. We realize that online Marketing can be overwhelming, but it’s something companies cannot ignore today.

No doubt you’ve tried Social Media, Search Engine Optimization, Video Marketing, and many other marketing avenues. Or maybe you’re like millions of companies who have yet to tap into the power of online marketing.

local-businesses-advertising-onlineAll of these methods are great, but they can take some time to start getting results.  AdWords, on the other hand, can provide immediate results if it’s done correctly. Otherwise, you risk losing money along the way, which puts you even more behind the curve.

If you’re new to AdWords, or been thinking about using it, it can appear to be quite daunting at first. There’s a lot that goes into setting up good campaigns that can help keep your business afloat.

However, first, you need to know what this platform is and why it’s so beneficial to businesses across the globe.

Let us tell you more about this fantastic advertising tool and explain why it is a great resource for boosting income and profits…

What is Google AdWords?

 AdWords is Google’s very own advertising service, designed to display paid ads not only within its renowned search engine, but also within its entire advertising network.

Allowing you to create a text ad focusing on a specific keyword or phrase relating to your business, the search engine then displays it whenever a user carries out a related search.

For example, an ad for a pet store in Leeds, West Yorkshire, might focus on “Leeds pet supplies”. Whenever a user searches for Leeds pet supplies, your ad will show up as a sponsored link.

The great thing about these ads? You only pay if a user clicks on the link within your ad, rather than paying to have it displayed. This makes it a very cost-effective solution, further enhanced by the fact you can also set your own budget.

Benefits of Google AdWords for Local Businesses

When your potential customers are looking for a local product, service, or business, they’re likely going to search for it on Google. They are looking for YOU and AdWords will help them CONNECT with you.

For a small business, Google AdWords can be a hugely successful method of driving traffic, marketing your product or service, and ultimately providing an increase in sales and revenue.

 

Why?

  1. adwords-highly-targetedReach Your Targeted Audience At The Right Time – Grabs people who are looking specifically for what you have to offer WHILE they are searching for it. To put this into perspective, Google’s search engine processes:
    • 3 MILLION searches per second
    • 100 BILLION searches per month
    • 2 TRILLION searches per year

This proves just how much consumers take to the web to find information these days. Therefore, your business should use as many digital means as possible to connect with this massive audience.

  1. Immediacy – Unlike organic search, PPC ads can show results rather quickly. So it’s a fast way to get calls and foot traffic coming into your business. Your campaign could be live in as little as a day or two so it can get things moving pretty quickly
  1. Localization – It gives you the ability to target people in a specific location AND can even show your location to users. This is perfect for businesses that need to target prospects in a specific geographic area.
  1. Highly Targeted – In addition to localization, you can create different types of targeting for your ads, including mobile targeting, language targeting, time targeting, remarketing, and more.
  1. Better Website Visibility & Traffic – While organic search engine optimization (SEO) tends to be the “slower” way to get a website to rank higher in the search engine results, AdWords can give your site more attention much faster. So it can help you meet short-term goals when it comes to getting more website visitors, traffic, and conversions (as long as your site is properly ready to convert).
  2.  Its Cost Effective – Contrary to popular believe, AdWords is not expensive when done effectively. You only pay when an interested person clicks on your ads, so as long as your ads are targeted properly, you will see an impressive return on your investment (ROI).
  3. You Control Your Budget – You can spend as little or as much as you want on your campaigns, allowing you to always work within your budget. A larger budget will yield better results, but setting it up will be time intensive. However, once everything has been set up you can run efficient campaigns in about an hour per week or less.
  1. It’s Flexible – You can start, stop, pause, and test your campaigns at any time within AdWords, so it is extremely flexible. For instance, if you want to try different search terms, just pause your campaign and re-start it whenever you want with your new keyword phrases.
  1. adwords-multiple-campaignsRun Multiple Campaigns – If you have different products, services, or marketing objectives, you can run a lot of different ad campaigns at the same time – you are not limited to just one. This allows you to fine-tune your targeting, perform in-depth testing, and really connect with those who are looking for what you have to offer.
  1. Easily Measure Results – With AdWords, you can measure every aspect of your campaign, including number of clicks, number of impressions, click through rates, conversion rates and more. This is unheard of with traditional advertising methods, such as newspaper ads, TV ads, and others.
  1. Competitive Advantage – Running AdWords campaigns give you the advantage over your competitors, most of which have not even tapped into this profitable marketing technique. Your business will show up high on the search results pages, which means you will get more clicks.

 

Furthermore:

  • PPC visitors are 50% more likely to purchase something than organic visitors
  • Search ads can increase brand awareness by 80%
  • 98% of searchers choose a business that is on page 1 of the results
  • Businesses make an average of $2 in revenue for every $1 they spend on AdWords

Conclusion

Now that we have whetted your appetite about Adwords, you’re likely feeling a little overwhelmed. It’s exciting, but a lot to take in.

There are a lot of mistakes you can make along the way, but Google AdWords can be a really powerful marketing tool.  Besides, you don’t have to do it alone.  We are experts in AdWords and can manage your campaigns for you. By following our advice or letting us run your campaigns for you will guarantee your ads success.

We’re committed to providing our customers with top-quality services, meaning we always answer your questions, reply to phone calls/emails, and proactively reach out to you when we need to discuss any urgent issues.

If you’re ready to have a team of professionals handle AdWords for you, contact us today at for your free, no-obligation consultation.

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