Case Study  /  Property Legal Services

Facebook Ads that generated
consistent leads at under £1.25 each.

A lead generation campaign for a landlord legal services company that delivered hundreds of qualified enquiries month after month.

Industry
Property / Legal Services
Service
Facebook Ads + Web Design
Duration
Ongoing
Market
UK National
Results

£1.23Cost per lead
148Leads in one month
13.8%More leads month on month
£0.45Cost per click

The Challenge

A compliance-focused service that needed a consistent flow of qualified landlord enquiries.

This client operates in the landlord legal services space, helping property owners navigate HMO licensing, fines, and compliance issues. The challenge is that landlords only seek help when they have a problem, so timing and targeting are everything.

The audience is specific, the decision to reach out is urgent, and the cost of getting the targeting wrong is wasted spend on people who will never convert. We needed a campaign that found the right landlords at the right moment.

What We Did

Website Design and Build

We designed and built this client’s complete online presence through our website design service. In the landlord legal services space, credibility is everything. The site is structured around the questions landlords actually ask when facing compliance issues, with clear calls to action and a content architecture that converts both paid ad traffic and organic visitors into real leads.

Facebook Ads Management

We built lead generation campaigns through our Facebook Ads management service, targeting private landlords and property managers using fire prevention and compliance content as the lead magnet. Rather than running broad awareness, we targeted decision-makers who already had skin in the game.

We ran consistent monthly optimisation to bring cost per lead down while increasing volume, testing creative and copy variations to find what resonated with a cautious, compliance-minded audience. The campaign has delivered consistent lead flow across multiple months, with cost efficiency improving rather than deteriorating over time.

“We went from sporadic enquiries to a consistent flow of qualified leads every month. The cost per lead kept dropping even as the volume went up.”

Client, Property Legal Services Sector

Cold Audience TargetingLead GenerationCompliance SectorCreative TestingMonthly OptimisationWeekly Reporting

The Results

Real numbers. No cherry-picking.

All figures from confirmed campaign data.

  • £1.23 cost per lead in the best performing month
  • 148 qualified leads generated in a single month
  • 13.8% increase in lead volume month on month while cost per lead fell 4.7%
  • Cost per click as low as £0.45 across the campaign
  • Lead volume increased every month while efficiency improved, not declined

Frequently asked questions

Do you run Facebook Ads for property and legal services businesses?
Yes. We have run lead generation campaigns for businesses in the property sector, including legal and compliance services targeting landlords and property managers across the UK.
What cost per lead can a property services business expect?
This varies by niche and competition, but in this case study we consistently achieved under £1.25 per lead for a compliance-focused landlord service. We track CPL weekly and optimise to protect efficiency as campaigns scale.
How do you target landlords on Facebook?
We build audiences based on property ownership behaviours, landlord-related interests, and demographic signals. We also use lookalike audiences based on existing customer data to find people who match your best clients.
Do you work with businesses in regulated or compliance sectors?
Yes. We have experience running campaigns for businesses in regulated sectors where the messaging needs to be accurate, trust-building, and targeted carefully.

Working in the property legal services sector?

Book a call with one of our team.

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