Google Ads for a UK-wide multi-brand pet services group

The brief

This client operates a group of complementary pet services brands serving customers across the UK. With three distinct brands each targeting different audiences and service types, they needed a Google Ads strategy that could drive consistent, qualified traffic to each brand simultaneously without any crossover or wasted spend between campaigns.

The challenge was building and managing three separate campaigns with distinct keyword strategies, audience signals and conversion pathways, while ensuring each brand grew independently on its own terms. Alongside the paid campaigns, we also produced a comprehensive group brochure as part of a wider Growth Engine retainer. Visit our Google Ads management page to find out more about what we deliver.

What we did

Google Ads management across three brands

We manage three completely separate Google Ads campaigns, one per brand, each with its own targeting, search themes, audience strategy, competitor data and ad creative. Every campaign is reviewed and refined on an ongoing basis. Work includes regular search theme updates, location-based competitor analysis, audience segmentation and landing page alignment to maximise quality scores and keep cost per click competitive.

As each new brand launched, we built its campaign from scratch and scaled it steadily, so that all three now run in parallel at full capacity. One brand launched in mid-2024 with zero web presence and grew to record traffic levels within 18 months entirely through Google Ads-driven growth.

Growth Engine retainer

In addition to Google Ads, we produced a comprehensive multi-brand group brochure covering all brands in the group as part of a wider Growth Engine retainer, providing the client with a full marketing resource rather than a single service.

The results

Google Ads have been the dominant traffic source across all brand websites since the campaigns launched. All figures are from live monthly reporting:

• Google Ads consistently accounting for 65 to 76 per cent of all website traffic across every brand in the group every single month
• Combined monthly visits across all three brand sites exceed 20,000 as of March 2026
• The most established brand site reached its highest traffic in nine months in March 2026
• A newer brand site, launched from scratch in mid-2024, grew to a record high of monthly visits in March 2026 purely through Google Ads-driven growth
• The most recently launched brand site is growing month on month and already generating thousands of monthly visits
• Google Ads landing pages consistently appear in the top 2 to 3 most visited pages across all three sites every month
• Ongoing campaign refinement including search theme changes, competitor analysis and audience updates continues to drive improvements across all three campaigns