So in a Business Coaching call I had in Leeds recently, my client had his initial Business Coaching call. He has a book thats been published and has a Kindle version coming out shortly.
When I asked how much the book was being sold for – it was over £10 – when I asked how much for the Kindle – it was going to be about the same price.
So then ensued a conversation as to what the book was for.
Is it a profit centre, or is it a method to get as many people to read it as possible. You see, when someone reads your book, your ‘placing’ the person in your environment – you’re getting them to think like you are, and during that process the brain is engaged to your way of thinking.
Now if thats the case, then you could use the book as a good ‘lead magnet’ to upselling them to more products or services.
Now the question here of course is … you do have a clear path that the client can follow, one product after another with a clear upsell so that if the client wants to continue their journey with you, then they can.
Many business don’t have a ‘sales ladder’ – they have their big main product and end up trying to sell that straight away, only to wonder why they’re not closing the business. For some customers, its just too big a jump.
Whereas, if you can sell them your kindle book at £2 or £3 – then they will read that, and then get to know you, and your products or services. Then they’re beginning to build trust and begin to understand your way of thinking.
At that point, you now start to have a clear path that you can upsell the client to – each step is a process to sell the next step – each product s to build up towards selling your main product. When you do this, your income also increases, as you now have your ‘starter’ products that people can buy into, and then you end up selling more of your main product anyway.
So the question again is – do you sell your kidnle book for £10 as a profit centre (how many of those do you need to sell to make profit), or do you drop the price to £2 or £3 and start to sell more products between this one and the more expensive main product you have.
Once you have a sales ladder in place, then you’ll have a better idea.
If you havent got a sales ladder in place, then we need to chat – and the Business Booster Coaching Session is a perfect seesion for us to do so.
Not only will you come away with a clear path as to how to move forward, but you will also understgand the steps that can help you get there. Plus, you’ll know if having a business coach is a great way for you to move forward with your business.
Author : Daniel Latto