You only discover how important your website and data actually are when there’s a problem.
But something like 80% of businesses go down in over the next 5 years following a loss of data.
So this is how I do it.
Your website and the data your keep is basically the vault that makes (or breaks) your business. That's where all the information is stored, that's where costumers determine if your business is worthwhile, that's the value of your brand is being held
So it's only common sense to protect it at all cost.