Business Coach Birmingham
If you’re looking for a Business Coach Birmingham, then welcome, you’re in the right place.
We provide Business Coaching to clients throughout the UK.
It’s affordable too.
We run several businesses including a Social Media Agency in Leeds and one thing we’re really good at it spotting where business owners are getting overwhelmed, focussed on the wrong thing and so on.
Once we do that, then we can work out the best type of advice to provide, that can get you back on track, focussed on the right things once more so you can grow your business in Birmingham.
Great Lead Generation Advice from your Business Coach Birmingham
Have you always dreamed of owning your own business?
Or are you running your business right now ?
Are you wondering what all you need to know to get started or how to grow your business?
One important aspect of owning a business is generating new leads.
This article has some great suggestions to help you out. Keep reading to learn about applying these ideas.
When You Want To Be The Best, You Have To Learn More About Lead Generation
To thrive in the marketplace, you must do what you can to learn about targeting the customers who want what you have to sell. This is best done through lead generation. Don’t get caught up solely in the number of leads you can get, though. You want people to also buy from you. The article that follows will provide great ideas for doing that.
To generate the most promising leads for your business, your website needs very clear instructions for the visitor. Make your offer stand out from all other content on the page and make sure it’s easy to understand. The visitor should have no problem identifying your offer and knowing how to get in on it quickly.
Look into opportunities where you may be able to pay for leads.
Paying for leads is not a bad thing at all. In fact there are many companies out there that can deliver you leads at a surprisingly low cost. Just do your homework before signing up with anyone. There are scams out there.
Avoid overkill in your information gathering. Many leads will be happy to supply basic information. However, with each data field that your potential lead needs to fill, their desire to continue wanes. Gather the basics that will be necessary to qualify the lead without pushing for every bit of information you can gather.
One thing you must do is to start and grow your “opt in” process for generating leads.
You need a marketing newsletter or email marketing or mobile marketing plan for this. You can ask them to opt in on your website, through forums you’ve joined, blogs and in other places.
Don’t shy away from paying for leads if you’re on a budget. There are low cost solutions to lead generation out there. Pay per click campaigns are one. These search marketing campaigns give you lots of brand building impressions, but you only pay if someone actually clicks on the ad itself. This can be a very effective lead generation method.
Business Coaching Birmingham : Make time for lead generation every single day.
Even half an hour daily can be very effective. Like most things, it’s building the habits that’s the most important aspect of successful lead generation. If you do it daily, you’ll find you become more effective at creating potential qualified customers.
Do not underestimate the power of customer referrals in lead generation. If you’ve got a well-established customer base to begin with, referrals should be simple and painless, because your happy customers will naturally refer their friends and family. As an added incentive, give them a discount for sending others your way and watch your leads grow exponentially!
Team up with other companies to cross-promote and generate more leads.
For example, if your website sells nails, join forces with a site that sells hammers. The mutually beneficial relationship should gather more leads and most likely sales for both of you. Just make sure the partner you choose is closely related to your industry and highly reputable.
Use targeting to get to your most promising constituencies. Gathering these generic leads is good for painting a broader spectrum. Provide information regarding the specifics of your business for best results.
Make sure to keep your lead pipeline in motion at all times. This means you need to do lead generation tactics on a daily basis. It can take a lot of leads to get just one to convert into a customer, so you need a good source of them at all times.
Publish high-quality content.
If your content is something folks already are interested in, it can get you leads. Keep your content professional and current at all times. You don’t want to lose a customer over these obvious errors.
Don’t overlook the importance of low-cost advertising to help generate new leads for your business. You can start to build up the interest of buyers by placing ads on blogs and popular websites. Make sure your ads have a great call-to-action in order to generate the interest of more buyers.
Test your lead generation marketing campaigns. Sometimes simply changing a call-to-action or offer will lead to a whole lot more leads being generated. You won’t know unless you test. You should always be testing something. This can have immediate and lasting effects on the leads being generated by your company. As a Business Coach Birmingham, we know that publishing more content will get you found on the search engines, which is more than likely how you found this particular page.
Consider creating websites for all the different niches of potential leads you have.
For example, “NewlywedHomes.com” for a real estate agent marketing to newlyweds, or “EmptyNestHomes.com” for the same agent marketing to those whose kids have flown the coop. Targeting your pages to your leads will boost the number which convert.
Qualifying a lead starts before the lead is generated. Asking for specific pieces of information is going to allow you to categorize all of your leads for future promotions. When you have them corralled properly, you will not waste time and energy on over-campaigning or complete misses due to demographic oversight.
Take advantage of buttons that allow folks to instantly share your content.
Having people “like” or “tweet” your content can gain it more visibility. By making social media sharing easy for users, you increase the likelihood that they will do it. This can have a wonderful Domino effect as people “retweet” and so on.
Consider holding a contest among your current clients which rewards those who bring in the most leads. You could offer actual prizes, such as an iPad or a gift certificate, or discounts based on how many leads they bring in. Be sure to give a small token of appreciation to everyone who participates.
What else can you do ?
- Build your presence on LinkedIn. LinkedIn is the most business-friendly social media channel out there. People use linked in to network and even broker new deals. It’s the perfect place to create lead generation opportunities for you and your company. Invest in a Premium membership as it will allow you to see everyone who has viewed your profile.
- Try a fax campaign to increase your lead generation. Fax may seem very 1980s in terms of business communication, but most companies still rely on these machines. So many people have ignored the fax machine in the 21st century. But that only means that you have less clutter to battle. Your message will be more likely to hit!
- Make an offer to potential leads that is hard to refuse. This can be a discount, a give-away, or some source of information that they’ve been dying to have. It needs to be relevant to them, or else you’ll never get them to respond. Try a few different things to see what works the best.
- Look into pay per click campaigns to generate instant leads. The first place most people go to seek business opportunity is Google. If you aren’t on page 1 organically for the typical search terms they use, then you need to pay to be there. You only are charged if people click the ads, so it’s an excellent way to simply build brand awareness as well.
- Be sure to maximize your use of social media. If you don’t have enough followers, you can hold a giveaway to boost your numbers. While those people may not be interested in what you’re selling, their friends who are may see your posts on their feed and follow you themselves.
- Don’t be afraid to pick up the phone. A lot of people get scared of making a call to generate a lead. They think it’s akin to annoying telemarketing. But if you’ve got a solution to a problem a company is having, you’ll definitely get phone time with someone. Even if it’s not a long call, pitch it and get a meeting to continue the conversation.
If you’re a business in Birmingham, and looking for a kick ass Business Coach Birmingham then you can speak to me via a Strategy Session
Birmingham Business Coach – Daniel Latto
As you can see, lead generation is a necessary aspect of your business. Taking the time to learn about lead generation will pay off in the long run. The more successful you are in applying them, the greater your customer base will become. Start implementing all of these ideas today.
Having your business set up online with social media is becoming an essential for all businesses. This is what Forbes Magazine said about Business Coaches here – If you haven’t done it already, this article has shown you how you can become part of this online world. Your business can see a lot of increase in interest and sales just by using this one marketing trick.
If you’re looking for a Business Coach in Birmingham that not only help you get online, but to help you convert those leads and grow your business, then I can help. Just complete one of our Business Audit Forms so we can find out more about your business.
Business Mentor Birmingham – Marketing Your Business
These days, marketing is completely different than it was just 10 years ago.
Video Marketing is taking over
Even a video like this one, that was created ON THE PLANE (!) gets views and drives traffic.
Take a look :
Or you can do Facebook Live videos such as this one that talks about content creation :
Whatever help it is you need, I’m here to help
From Time Management Strategies, to Marketing Strategies, including Podcast Creation, Video Marketing and more.
Just complete the Business Audit form, and lets take a look at moving you and your business forward.
I hope to speak with you soon !
P.S. Have you downloaded the latest Property Coaching & Wealth Creation Podcast ?