How to Build Your List – Articles

How to Build Your List – Articles

 

Getting customers in your site should always be ranked as high as the importance of the quality and the excellence of the product and the services you provide. They should go hand in hand in providing your customers the satisfaction they get in exchange for the money they have paid for them. Customer service should as well be as fantastic so that the customers are provided with the same satisfaction.

One of the ways you can combine marketing and customer service is through opt-in marketing. With an opt-in list you get the opportunity to introduce your site and products on a good time basis. Opt-in marketing strategy is a marketing strategy that is virtually low cost and not time consuming. Here, you get the consent of your website visitors to subscribe to your newsletters and other promotional materials such as catalogs and free promotions.

Opt-in marketing uses your list of subscribers to send e-mail to.

These e-mails will contain the materials you will send to your subscribers. It is essential that you present your promotional items in a manner that will catch the interest and the eye of your subscribers to keep them wanting for more. The best way to do this is to provide fun, entertaining and informational articles.

Well written articles full of content and useful information will help in building your list as more subscribers will be enticed your list. When they have read the samples of your contents in your sites, they will be intrigued as to what will come next. Subscribing to your newsletter will offer them a glimpse of what you have to offer next.

 

 

List Building - Articles
List Building – Articles

 

Many sites and companies have captured the importance of articles and this also aids in search engine optimization. As more people are heading towards the internet for their information needs, serving the right information to them via articles in your site will increase the flow of your website traffic. With more traffic, the percentage of your sales will grow. More sales turn into more profit.

There have been the rise for the importance of well written, information enriched and keyword packed articles for the content of their site as well as for newsletters. These articles provide the information many are seeking in the internet. If your site has them, more people will be going to your site for information and research.

Well written articles would also boost your sites reputation. If they are filled with many information you will be regarded as well informed and an expert on the subjects that you tackle. Your articles must be well researched so that the people will trust you. When you have gained their trust, they will always come for you for their needs on that subject.

In connection, you must write articles or commission them to tackle subjects that are closely connected with your type of business. If you have a site for a medicine tackling a certain disease, your articles must be about the diseases. Or if you sell materials for home improvements provide articles with those themes. Most articles searched for are tips, guidelines, methods, manuals and such. If you provide these articles to your customers and you have their trust, they will always go to your site for help and advice as well as for your products.

With the loyalty of these customers, they may subscribe to your opt-in list to receive all the information you have. If you provide them with the answers for that need, they will be happy to be receiving your newsletters as well as other promotional materials to keep them well informed. Others may even forward your newsletters to other people when they find a certain article interesting.

You should provide links in your newsletter so that when other people are reading it and wants to read more, they may click on the link and go to your site. With the articles you have in your site that are good, they may decide to sign up as well for your opt-in list. This will build your list and make it bigger.

Make sure to keep your subscribers happy and interested in your newsletters and promotional materials. Keep on posting and writing good articles for your site and newsletter. If you are not interested in writing them or if you just don’t have the time, there are many available well experienced and knowledgeable writers available to help you out. This is an investment that will pay for itself in time.

 

It’s so important to me that you take this opportunity to streamline your business, that i’m offering something incredibly valuable to you … MY TIME.

 

It’s the one thing I can’t get any more of, so I respectfully ask that you value it.

 

I have for you, a free Business Strategy Session, where we can sit down (via Skype) and discuss openly your business, where it’s going and whats stopping it from being as successful as you would like.

 

This Business Strategy Session is valued at £147, and it’s yours, but you have to apply for it. Because it’s valuable.

 

Here’s the link, so go ahead, and apply for your Free Business Strategy Session now, and get ready to start making a difference in way your business is run.

 

www.ultimatebusinessbuilder.co.uk

 

If you want more training, then you can sign up for our Free Business Training via Video Here : Free Business Training

How To Build A List Of Eager Subscribers

 
Every online business provides great service to generate satisfaction among their customers. As each and every customer receives satisfaction over their products or the services they get, there is a great chance that they will become a return customer and buy again. Better yet, they will recommend you to other people that could generate more business for you and your site.

As more traffic is driven to your site, you can entice many of them to subscribe to your mailing list or opt-in list. This is a list where in website visitors agree to be sent promotional materials such as newsletters, catalogs and such that could keep them updated about your site or the niche of your site. These promotional materials are sent via e-mail to the members of the list in different time intervals.

When using e-mail as the media of your marketing and advertisements, you eliminate the need for high costs. Email is free and if you can manage to make your own promotional advertisements you can also save a bundle there. With an opt-in subscribers list, you are pretty sure that what you are sending out is received, viewed and read by the subscribers and not simply being deleted. They have signed up for service and have consented in receiving it.

This means that there are constant reminders to your subscribers about all your products, new products and services as well as any promotions and special deals you are having. There is also the chance that they can be forwarded to other potential customers as they tell their friends and families about you and your site.

Of course you should be also aware that a subscriber may unsubscribe when they feel that they are not getting what they want or expected. Make sure that they are satisfied with your opt-in marketing strategies and keep them excited in receiving your newsletters and catalogs. Here are some tips that can help you build a list of eager subscribers.

Make your promotional materials interesting and fun. Try to use a little creativity but not too over artsy. Build around what your product or service is about. For example; if you are selling car parts, put some pictures of what is new in the auto parts world, a new wing door possibly that can fit any car and make it look like a Lamborghini.

Try to research what people are looking for, these way, you stay one step ahead of them all the time and you will be their bearer of new tidings. They will be eager to receive what you are sending them because they new you always have fresh and new things to share with them.

Write good articles that can be very informational but light at the same time. If your subscribers enjoy your articles, they will go to your site by clicking the links that you will be putting on your newsletter to read some more. You can provide articles that can connect to many people. Be diverse in your articles. Put something humorous, then put something informational, then put something that has both.

Are you wary about this because you don’t like writing? No problem, there are many professional and experienced article writers that can do the job for you for minimal fees. They know what they are doing and can provide the need that you have for your newsletters, the money that you pay for your articles are going to be met by the many sign-ups and the potential profit from the sales that you will get.

Create and send an E-book to your customers about anything that is related to your business or site. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested. Offer this e-book for free. You can write about anything informational and helpful to your subscribers. For example; you can do manuals and guides in so many things. This e-book could be used as a reference for many people.

Share this e-book with everyone, even other sites; just make sure that they don’t change the links in the e-book that will lead people to your site. If you want, you can always get some people to write it for you just like your articles. Your investment once again will be covered by the great marketing this will generate.

Add e-coupons in your newsletters that will help them avail to special discounts. Put a control number in your e-coupon so that they can only be used once. When people get discounts that can be found in your newsletters, they will be eager to receive your newsletter in anticipation of what you are promoting next.

If your subscribers can get benefits from your newsletters, they will be very eager to receive them. Just don’t flood your mailing list with mails so that you don’t annoy your subscribers.

It’s so important to me that you take this opportunity to streamline your business, that i’m offering something incredibly valuable to you … MY TIME.

 

It’s the one thing I can’t get any more of, so I respectfully ask that you value it.

 

I have for you, a free Business Strategy Session, where we can sit down (via Skype) and discuss openly your business, where it’s going and whats stopping it from being as successful as you would like.

 

This Business Strategy Session is valued at £147, and it’s yours, but you have to apply for it. Because it’s valuable.

 

Here’s the link, so go ahead, and apply for your Free Business Strategy Session now, and get ready to start making a difference in way your business is run.

 

www.ultimatebusinessbuilder.co.uk

 

If you want more training, then you can sign up for our Free Business Training via Video Here : Free Business Training

Email Marketing : 5 Things To Consider When Publishing A Newsletter

Email Marketing

Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic into your site as well as boosting the sales and profits of your site and company. This is a marketing ploy that will not hugely dent your marketing budget and will not also require many man-hours in developing this project.

With a newsletter, you can inform the public about your company and products as well as services. You can keep them posted and updated about what’s going-on with your company as well as many of your promotions and offerings. With these, you keep on reminding your subscribers that you are still here and is willing to offer them good deals and services.

If you’re looking to improve your Email Marketing, then newsletters also allow you to impress your subscribers. It can show your expertise and knowledge about the topic at hand and the many benefits you can offer them. When you impress people, they will become potential customers and another great thing is that they can recommend you to their friends, colleagues and family. All of them could very well be customers in the future.

Email Marketing

Email Marketing

If you do not have a newsletter or publishing one for your site, then you may have to consider about researching and be well informed on how to publish one. It is not as easy as it seems but if and when you get the right idea and process, it will be smooth sailing from there on. Try to take the time to learn what you need to learn and get that newsletter ready and good to attract subscribers to your newsletter as well as traffic to your site.

In the next few paragraphs, I will provide you with some things to reflect on when you decide to start your own Email Marketing Newsletter for your site. Here are five things to consider when publishing a newsletter.

1) Make sure that the content of your newsletter pertains to and closely associated with your business or the theme of your site.

Do not dwell too far on what could be regarded as your field of expertise. You have started a site and your theme for your site will always be something you are knowledgeable about. For example; if you have a site that sells auto car parts, your newsletter must contain articles or content like photos that pertain to cars, auto parts and such. You may also include content about your company and your staff.

Remember that visitors of a certain site are there because they are interested in what the site has to offer. If they sign up for an opt-in list or for a newsletter this means that they want to be updated for that certain theme or subject. Be sure that when you publish your newsletter you are providing for the need of the subscriber as well as their interests.

2) Ensure that you have well written, information riddled and content rich articles.

You articles will be the body of your newsletter and that they should be able to excite your readers as well as provide information. Articles should be well written and checked for errors such as spelling and grammatical errors for it to look professional and believable. The trust of your client to you and newsletter is at stake here.

3) Fact-check your articles.

Make sure that you provide true facts and figures so that your reputation as an expert and knowledgeable in that field is not questioned. If you lose the trust of your subscribers these may persuade them to unsubscribe to your newsletter. You will lose many potential sales this way.

4) Provide fresh and new articles that can provide new information to your subscribers.

If you publish stale and old news in your newsletter, there is a tendency that people or your subscribers already have read and known about them. This will lose their interest in your newsletter and they wont get to read what is most important, your ads. They may not open or read any of your succeeding newsletters losing your intention in writing and publishing newsletters, to get them to visit your site and make a purchase.

5) Never use copyrighted materials such as photos and articles.

This is outright plagiarism, you may get into a lot of trouble for this. You can lose your business and get sued over copyright infringement. If you do not have the time to write your own articles, there are many willing and able professional article writers that can do it for you for a reasonable fee. All your investment in writing and publishing articles will be well worth it when you see your list build up and your traffic increasing.

If you want your Email Marketing to stand out, then the more you do regular newsletters, the better you’ll become – so now is the time to start.

It’s so important to me that you take this opportunity to streamline your business, that i’m offering something incredibly valuable to you … MY TIME.

 

It’s the one thing I can’t get any more of, so I respectfully ask that you value it.

 

I have for you, a free Business Strategy Session, where we can sit down (via Skype) and discuss openly your business, where it’s going and whats stopping it from being as successful as you would like.

 

This Business Strategy Session is valued at £147, and it’s yours, but you have to apply for it. Because it’s valuable.

 

Here’s the link, so go ahead, and apply for your Free Business Strategy Session now, and get ready to start making a difference in way your business is run.

 

www.ultimatebusinessbuilder.co.uk

 

If you want more training, then you can sign up for our Free Business Training via Video Here : Free Business Training

Coaching Teams – Why Coaching is the way to go in Team Management

Coaching Teams

When you hear the word “coach”, what comes first into your mind? Do you picture a basketball team with a man/woman shouting out directions? Or perhaps a football team with a man/woman pacing to and fro and calling out the names of the players?

Coaching is no longer reserved to sports teams; it is now one of the key concepts in leadership and management.

Coaching Teams for powerful Business Growth

Coaching Teams for powerful Business Growth

 

Why is Team Coaching popular?

 

Coaching Team levels the playing field.

Coaching is one of the six emotional leadership styles proposed by Daniel Goleman. Moreover, it is a behavior or role that leaders enforce in the context of situational leadership. As a leadership style, coaching is used when the members of a group or team are competent and motivated, but do not have an idea of the long-term goals of an organization. This involves two levels of coaching: team and individual. Team coaching makes members work together. In a group of individuals, not everyone may have nor share the same level of competence and commitment to a goal. A group may be a mix of highly competent and moderately competent members with varying levels of commitment. These differences can cause friction among the members. The coaching leader helps the members level their expectations. Also, the coaching leader manages differing perspectives so that the common goal succeeds over personal goals and interests. In a big organization, leaders need to align the staffs’ personal values and goals with that of the organization so that long-term directions can be pursued.

Coaching Teams builds up confidence and competence.

Individual coaching is an example of situational leadership at work. It aims to mentor one-on-one building up the confidence of members by affirming good performance during regular feedbacks; and increase competence by helping the member assess his/her strengths and weaknesses towards career planning and professional development. Depending on the individual’s level of competence and commitment, a leader may exercise more coaching behavior for the less-experienced members. Usually, this happens in the case of new staffs. The direct supervisor gives more defined tasks and holds regular feedbacks for the new staff, and gradually lessens the amount of coaching, directing, and supporting roles to favor delegating as competence and confidence increase.

Coaching Teams promotes individual and team excellence.

Excellence is a product of habitual good practice. The regularity of meetings and constructive feedback is important in establishing habits. Members catch the habit of constantly assessing themselves for their strengths and areas for improvement that they themselves perceive what knowledge, skills, and attitudes they need to acquire to attain team goals. In the process, they attain individually excellence as well. An example is in the case of a musical orchestra: each member plays a different instrument. In order to achieve harmony of music from the different instrument, members will polish their part in the piece, aside from practicing as an ensemble. Consequently, they improve individually as an instrument player.

Coaching Teams develops high commitment to common goals.

A coaching leader balances the attainment of immediate targets with long-term goals towards the vision of an organization. As mentioned earlier, with the alignment of personal goals with organizational or team goals, personal interests are kept in check. By constantly communicating the vision through formal and informal conversations, the members are inspired and motivated. Setting short-term team goals aligned with organizational goals; and making an action plan to attain these goals can help sustain the increased motivation and commitment to common goals of the members.

Coaching Teams produces valuable leaders.

Leadership by example is important in coaching. A coaching leader loses credibility when he/she cannot practice what he/she preaches. This means that a coaching leader should be well organized, highly competent is his/her field, communicates openly and encourages feedback, and has a clear idea of the organization’s vision-mission-goals. By vicarious and purposive learning, members catch the same good practices and attitudes from the coaching leader, turning them into coaching leaders themselves. If a member experiences good coaching, he/she is most likely to do the same things when entrusted with formal leadership roles.

Some words of caution though: coaching is just one of the styles of leadership. It can be done in combination with the other five emotional leadership styles depending on the profile of the emerging team. Moreover, coaching as a leadership style requires that you are physically, emotionally, and mentally fit most of the time since it involves two levels of coaching: individual and team. Your members expect you to be the last one to give up or bail out in any situation especially during times of crises. A coaching leader must be conscious that coaching entails investing time on each individual, and on the whole team. Moreover, that the responsibilities are greater since while you are coaching members, you are also developing future coaches as well.

It’s so important to me that you take this opportunity to streamline your business, that i’m offering something incredibly valuable to you … MY TIME.

 

It’s the one thing I can’t get any more of, so I respectfully ask that you value it.

 

I have for you, a free Business Strategy Session, where we can sit down (via Skype) and discuss openly your business, where it’s going and whats stopping it from being as successful as you would like.

 

This Business Strategy Session is valued at £147, and it’s yours, but you have to apply for it. Because it’s valuable.

 

Here’s the link, so go ahead, and apply for your Free Business Strategy Session now, and get ready to start making a difference in way your business is run.

 

www.ultimatebusinessbuilder.co.uk

 

If you want more training, then you can sign up for our Free Business Training via Video Here : Free Business Training

Make Money Online – 7 Ways To Make Money Online Using Nothing More Than Your List

Make Money Online with just your list

An opt-in list can be quite crucial to any site or internet based company. Even for a small venture such as a niche profit site an opt-in list can make a world of difference and also add some extra income for your pocket. Rarely would you see an e-commerce site, big or small, that is without an opt-in list.

An opt-in list allows for a company to market their wares and site via an e-mail. With an opt-in list, a site and a subscriber consents to sending and receiving a newsletter from your company. Through this, you can keep your subscribers abreast of what is currently available in your site as well as whatever is coming out.

Make Money Online

Make Money Online

 

And because there is mutual consent between the two parties, any mail sent to the list is not considered as spam mail. There is a great number of successfully read promotional materials such as catalogs, newsletters and such that are sent because the subscribers themselves have signed up for them, meaning, they do want to be sent those items.

Building a list is crucial and will help you make More Money Online, only a small percentage actually subscribes for an opt-in list. Many people find promotional mails annoying but of you provide a good newsletter or promotional material, you will see your list build up and grow. You can also achieve this by having good content on your site. If people like what they see and read on your site, then they surely would want more. Newsletters would be a way to attract them back to your site. A little teaser or appetizer if you will.

But other than marketing your wares and your services, an opt-in list can also be used to earn extra profit. Not all lists can be used though. It would be good to first build a successful list with a huge number of subscribers. The more subscribers you have, you can make More Money Online. Here are seven ways to make money using nothing more than your list.

1) Place advertisements. There are many corporations who will be willing to pay to put their banners and ads on a list with many subscribers. Selling or renting out lists is not a good idea so rather than doing that, many companies would just rather place ads with lists that have a huge subscriber base. Your newsletter could be placed with many ads and each one spells money.

2) Have affiliations with other companies that have at least a semblance or relation to what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.

3) Make deals with other companies by asking for a small percentage of sales done through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.

4) You may also get products from other sites on a consignment basis and sell them to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.

5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive.

6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.

7) Subscribers are willing to pay for information if they know that it can be trusted and relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.

 

It’s so important to me that you take this opportunity to streamline your business, that i’m offering something incredibly valuable to you … MY TIME.

 

It’s the one thing I can’t get any more of, so I respectfully ask that you value it.

 

I have for you, a free Business Strategy Session, where we can sit down (via Skype) and discuss openly your business, where it’s going and whats stopping it from being as successful as you would like.

 

This Business Strategy Session is valued at £147, and it’s yours, but you have to apply for it. Because it’s valuable.

 

Here’s the link, so go ahead, and apply for your Free Business Strategy Session now, and get ready to start making a difference in way your business is run.

 

www.ultimatebusinessbuilder.co.uk

 

If you want more training, then you can sign up for our Free Business Training via Video Here : Free Business Training

Getting Testimonials & Reviews – Quick Tip

Getting Testimonials & Reviews

Reviews are absolutely critical for local SEO success – so you can ask existing clients for reviews on your Google+, Freeindex.co.uk or Qype.co.uk – 73% of people consult a review before they buy online !!

4 Crucial Things You Need To Do To Build your List

 

Online marketing may have developed a sudden surge these past few years, but many in the know how have felt its rise even from way then. As more internet based businesses are put up, the need to develop new marketing skills and knowledge based on this new medium have arisen. More and more marketing strategies are being discovered and developed to cope with the changing face of business the business world.

The demand for online marketing tips and strategies have drastically grown and a new form of business has been born, internet marketing strategies. While there are companies that are all too eager to help your site and business build a clientele for a fee, there also many ways that can spread the word about your sites subsistence in a more cost free way. One of this is Opt-in email marketing, also known as permission marketing.

Opt-in marketing requires the permission of a willing customer to subscribe to your marketing materials, materials that take form in newsletters, catalogs and promotional mailings via e-mail. The more opt-in marketing mail is sent, the more chances there is to bag sales and more sales. To do this, you must build a list of all those who wants to subscribe to your opt-in marketing list.

From your list, you will get your targeted customer, this is a good list since they already have shown interest in what you have to show and sell since they have willingly signed in for your list. These are the people who have liked what they have seen in your site and have decided they want to see more and maybe even purchase what ever product or service your company and site has to offer.

Many people would think that building their lists would take hard work and a lot of time to build and collect names and addresses. This is not so, it takes a bit of patience and some strategies but in doing this list, you open your site and your business to a whole new world of target market. Take the effort to take your business to a new level, if traffic increase and good profits are what you want, an opt-in list will do wonders for your business venture.

There are many sources and articles in the internet available for everyone to read and follow in building a list. Sometimes they may be confusing because there are so many and there different ways. Different groups of people would have different approaches in building an opt-in list, but no matter how diverse many methods are, there are always some crucial things to do to build your list. Here are four of them.

1) Put up a good web form in your site that immediately follows the end of your content. While some may say this is too soon to subscribe for a website visitors application, try to remember that your homepage should provide a quick good impression. If somehow a website visitor finds something that he or she doesn’t like and turns them off, they may just forget about signing up.

A good web form for subscribing to an opt-in list is not hard to do. Just write a simple short statement about how they would like to see more and get updated about the site. Then there should be an area where they could put in their names and e-mail address. This web form will automatically save and send you the data’s inputted. As more people sign in, your list will be growing.

2) As mentioned in the first tip, make your homepage very, very impressive. You need to have well written articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor’s fancy. Make your site useful and very easy to use. Do not expect everyone to be tech savvy. Invest in having good programming in your site, make your graphics beautiful but don’t over do it.

Don’t waste your time making the homepage too overly large megabyte wise. Not all people have dedicated T1 connections, the faster your site gets loaded, the better. Go for a look that borders between simplicity and sophisticated knowledge.

3) Provide good service and products. A return customer is more likely to bring in more business. Even then and now, a satisfied customer will recommend a business always. Word of mouth and recommendations alone can rake in more business than an expensive ad. As your clientele roster grows so shall your list. With more members on the list, the more people will get to know about what you have new to offer.

4) Keep a clean and private list. Never lose the trust your customers have entrusted you. If you provide e-mails to others and they get spammed, many will probably unsubscribe to you. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers.

 

It’s so important to me that you take this opportunity to streamline your business, that i’m offering something incredibly valuable to you … MY TIME.

 

It’s the one thing I can’t get any more of, so I respectfully ask that you value it.

 

I have for you, a free Business Strategy Session, where we can sit down (via Skype) and discuss openly your business, where it’s going and whats stopping it from being as successful as you would like.

 

This Business Strategy Session is valued at £147, and it’s yours, but you have to apply for it. Because it’s valuable.

 

Here’s the link, so go ahead, and apply for your Free Business Strategy Session now, and get ready to start making a difference in way your business is run.

 

www.ultimatebusinessbuilder.co.uk

 

If you want more training, then you can sign up for our Free Business Training via Video Here : Free Business Training

4 Ways To Get Your Opt In Subscribers To Trust You Quickly

While the rest of the world have developed many barriers and protections to keep their e-mail accounts spam-free, there are also those that subscribe to mails that promotes their products, services and their site. This is mainly because these subscribes wants to know more about what these sites are offering and can be beneficial for them. They expect to get be kept posted on what they are interested in and what are new in the market or field they have chosen.

Businesses would be so lucky to have these kinds of customers; the basic element needed to get these types of people is trust. When your customers trust you they will reward you with their loyalty. Many internet users have gone to great lengths in protecting their email accounts from spam mail. Some free-mail internet providers and internet service providers offer spam protection while there are also some internet based companies that screen your mails for you.

With an opt-in mail list, the mails you send containing your promotional materials such as newsletters, catalogs and marketing media will go through. Your intended recipient will be able to read and view what you have sent making it a successful transfer of information. To be able to be allowed to do so, you will need permission from your recipient, to get this permission; you need to be able to get their trust. With the great lack of disregard for privacy in the internet, getting the trust of an internet user you don’t personally know is a big achievement.

To build a good opt-in list you need people to trust you, for a faster and quicker build up, you need to get your opt-in subscribers to trust you quickly. The faster you build your opt-in list the faster word about your site and company gets to be spread. The bigger the scope of your opt-in list the more traffic you get spelling more profits. Its easy math if you thin about it. Getting the numbers is not that simple though, or maybe it is?

• Getting the trust of your clientele shouldn’t be so hard especially if you do have a legitimate business. Getting your customers trust should be based upon your expertise. People rely on other people who know what they are talking about. Garner all the knowledge and information about your business. Ell, frankly if you decide to go into a business most probably you have an interest in it. Like how many basketball payers become coaches, you don’t really venture into something you don’t have any interest in.

• Show your clients that you know what you are talking about. Provide them with helpful hints and guidelines that pertain to what you are selling. Talk about how to install a roof if your into hardware products or provide articles on insurance settlements if you’re a settlement lawyer. You don’t have to be a big corporation to make use of an opt-in list. If your customers see you as someone who knows what he is doing and saying, they will trust you quickly.

• Be true to your customers, if you want to hype up your products and services, provide guarantees. The more satisfied customers you get, the bigger probability there is that they will recommend you. Generally, people will trust someone they know, when that someone recommends you then you’re a shoo-in. They will go to your site and check it for themselves and be given a chance to experience what the other shave experienced from you, so make sure to be consistent in the service you provide.

• Another tip in getting a customer to trust you quickly is to provide them an escape hatch. Show them that you are not there to trap them. Keep a clean list that would enable them to unsubscribe anytime they want. Elaborate your web form by providing information on how to unsubscribe from the list. Guarantee them that they can let go of the service when ever they want to. Many are wary that they may be stuck for life and would have to abandon their email accounts when they get pestered with spam.

Remember that when you get the trust of your clients don’t lose that trust. Because if you do anything with their email addresses like sell them or give them out, you will lose many members of your list as ell as potential members. The true quickest way to gain the trust of your subscribers is when you are recommended by someone they trust.

It’s so important to me that you take this opportunity to streamline your business, that i’m offering something incredibly valuable to you … MY TIME.

 

It’s the one thing I can’t get any more of, so I respectfully ask that you value it.

 

I have for you, a free Business Strategy Session, where we can sit down (via Skype) and discuss openly your business, where it’s going and whats stopping it from being as successful as you would like.

 

This Business Strategy Session is valued at £147, and it’s yours, but you have to apply for it. Because it’s valuable.

 

Here’s the link, so go ahead, and apply for your Free Business Strategy Session now, and get ready to start making a difference in way your business is run.

 

www.ultimatebusinessbuilder.co.uk

 

If you want more training, then you can sign up for our Free Business Training via Video Here : Free Business Training

3 Basic Foundation for Growing Your Business

3 Basic Foundations for Growing Your Business

 

I’m often asked about how you grow your business, and there are lots of ways of course.

But there are also 3 basic principles that are key to the foundation of growth of a business.

They are

  1. Reaching your target market : The problem for many, is that their marketing message is often way off the market.  You see, in marketing, you have to fish where the fish are; that is, if you’re placing an advert where your ideal customer isn’t going, then it’s wasted.  So have you identified your target market exactly? Who is it? What Age? What are there interests?Many clients often cite ‘well, everyone needs what I sell’ and whilst they may be technically correct, targeting ‘everyone’ isn’t really targeting.  This may be the reason why some of your marketing isn’t working – it’s not targeted tightly enough at your target audience.
  2. Trust : You need to give your customers exactly what you have promised them.  So many times have I bought a product (especially some internet related software product) that promises to do a particular task, only to have it fail completely, or just not perfrom with the results that they promised in the first place.So I guess the question for you is, where can you easily OVER DELIVER on your promises in your business?  Imagine the difference that makes, and in particular about how many people they will then tell about their experience – that’s what makes the difference and allows you to grow your business quicker.
  3. Value : This ties into #2, are you providing enough value for the price your customer is paying?  Near where I used to live in England, there is a Tapas place that serves very nice food.  But the problem are the portion sizes – they’re tiny. I feel let down. So we don’t go there any more.The value isn’t there on the amount of food they provide.  You know what, they could even put their prices up, but only if they actually sold more of the food they served !

    I remember my granddad telling me once he went into a pub and asked them if they would like to know how to sell more beer.

    “Yes, of course we would” the pub landlord said.

    “Try filling the pints up properly then” was his response.

    Stuck with me for years has that one.  Now, im not saying you just give twice as much as normal, but if the product you sell is scrimping along the edges, chances are you’re losing custom.

So, let’s recap, target the right market, build trust and provide value – a fabulous recipe for any business destined to grow.

The 3 Things To Avoid When Emailing Your List

When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list.

Aside from that, you also want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted mails. With the popularity of the electronic mail as a medium for marketing because of the low cost, many company’s have seized the opportunity and have flooded many people’s e-mail accounts with promotional mail.

But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials. They have consented to being on the list by subscribing themselves, just don’t forget to put an unsubscribe feature every time in your opt-in list so that you avoid any confusion. There may be times when an email account was provided when the real owner didn’t want to subscribe.

It is essential that you keep your list clean and manageable. Arrange it by using the many tools and technologies available for your opt-in list. Do not worry; your investment in this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit.

Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean. Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist. As a tip, here are three things to avoid when emailing your list.

1) Take notice of your unsuccessful sends. These are the e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.

There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.

Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.

2) Always provide an unsubscribe feature in your site and an unsubscribe link in your mails. When someone in your list files a request to be unsubscribed, always take that request seriously. If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail.

When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.

3) I know it ‘sounds’ obvious, butdo not provide pornographic or shocking and disturbing content in your newsletters. It is hard to decipher the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided to not be branded by your subscribers. Stick to the nature of your site and business.

Always remember these tips in this article so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.

It’s so important to me that you take this opportunity to streamline your business, that i’m offering something incredibly valuable to you … MY TIME.

 

It’s the one thing I can’t get any more of, so I respectfully ask that you value it.

 

I have for you, a free Business Strategy Session, where we can sit down (via Skype) and discuss openly your business, where it’s going and whats stopping it from being as successful as you would like.

 

This Business Strategy Session is valued at £147, and it’s yours, but you have to apply for it. Because it’s valuable.

 

Here’s the link, so go ahead, and apply for your Free Business Strategy Session now, and get ready to start making a difference in way your business is run.

 

www.ultimatebusinessbuilder.co.uk

 

If you want more training, then you can sign up for our Free Business Training via Video Here : Free Business Training

How Your Company Can Build Up More Twitter Followers

It is rare to speak to a business owner who uses Twitter but who doesn’t want more followers.  A few might say the numbers aren’t important and they are only concerned with “quality followers”. However, it’s generally the ones who only have a few followers who make this argument.

 

As a business owner why would you want more Twitter followers? Here are three good reasons:

 

  1. More followers provide social authority. Just like any other ranking system, the higher your follower count, the more people (your customers) assume you are an expert—or at least someone interesting and popular. It may not be valid, but it’s the way it works in a world where there is a ranked list for everything.
  2. More followers extend your influence. Twitter is the perfect tool for spreading ideas to a wider audience. If you have ideas worth sharing, why wouldn’t you want to spread them to as many people as possible? Twitter makes it ridiculously easy to do this. The larger your follower count, the faster your ideas will be spread and shared.
  3. More followers leads to more sales. You’re likely on Twitter for one of three reasons: To be entertained, to network with others, or to sell your stuff. Whether it’s a brand, a product, a service, or even a cause, more followers provide the opportunity to generate more leads and more conversions. It is an excellent marketing tool for small businesses.

 

Before I share with you some suggestions on how to increase the number of your Twitter followers, I think it is important that first I should tell you how not to do it.

 

Don’t try to cheat the system and try to get instantly attract thousands of followers overnight. If something sounds too good to be true, it probably is. Unless you are a celebrity who has built up a vast audience in some other media channel, attracting followers is going to take time and effort but the investment will be worth it.

 

What about buying followers?  After all, there are lots of people promoting this kind of service.

 

The first reason you wouldn’t want to do this is because it goes against the Twitter rules. But worse than that is the fact these so-called followers have absolutely no affinity, connection or interest in you or your business. It would be like your company sending a direct mailing to an un-targeted, generic list. The list would be worthless.

 

Instead of using these supposedly fast-track ways of building up your follower count, I want to share with you some of my favourite proven ways you can get more loyal twitter followers.

 

Engage and Inform

Twitter is all about engagement. It is a busy and fast moving platform, so you need to create content that educates, informs, entertains or inspires your followers. This can be done by sharing a good mix of content, both your own and other peoples. You will soon build a large following of people who want to hang out with and follow you because they like what you’re saying or sharing.

 

 

Proudly display your Twitter button link

If you want visitors to your website to follow you on Twitter then make sure they can see your Twitter button link. You have to make it obvious to them. Don’t bury the Twitter button at the bottom of your website or blog page. Make it prominent and ask your visitors to follow you. If they are on your website they are obviously interested in learning more about you and what you have to say.

 

 

Place “Follow Me on Twitter” in your email signature.

In your email signature, include a link to your Twitter account. (An email signature is small bit of information that gets attached automatically to the end of an email message. People typically put their name and contact details in the email signature; however, you are free to put whatever you like.) Make following you on Twitter easy. Again, don’t make them hunt for you.

 

 

Add your Twitter ID on your business cards and letterheads.

Although this won’t build you a huge following very fast it is a good habit to get into and is just as important as adding your physical address, telephone number and email address.

 

 

Avoid too much promotion. Yes, you can promote your blog posts, products, etc. on Twitter but be careful. There’s an invisible line you must not cross. If you do, you look like a spammer—or just clueless. Not only will you NOT get additional followers, you will wear out your existing followers and many of them will simply unfollow you.

 

 

Actively follow other people on Twitter.

Start your networking efforts by becoming a follower of the people you admire in your industry. Read their tweets to get a sense of who they are and what their objectives are on Twitter. It is a good idea to follow as many people in your industry or sector as possible. Once you have found people and started to follow them, it will give them the opportunity to see both your good content and your online presence. They are then more likely to reciprocate and follow you back, as will many of their followers who could even turn out to be potential customers.

 

 

Place your Twitter name in mass media campaigns

If you place adverts in magazines, on television or radio, you need to make sure your twitter name is there for all to see and hear. Simply add the # (hashtag symbol) followed by your company’s name or promotion and people will follow you.

 

 

Keep your posts short enough to retweet. Retweets are the only way to get noticed by people who don’t follow you, but you must make your posts easy for others to retweet. So keep your tweets short enough for people to be able to add the RT symbol and your username (“RT @yourcompanyname”). So for example, let’s say your name is 14 characters long you will also need to include the space. That means, in order to be retweetable, your tweet can be no longer than 126 characters (140–14=126).

 

 

Have your Twitter link on Facebook

Almost everybody uses Facebook, so make it easy for them to hop over to your Twitter account when they visit your Facebook profile. The ideal place would be in the “About” section.

 

 

Tweet often

Picture Twitter as a constant, fast flowing stream. Tweets flow past and are often never seen again. Therefore, you need to keep your Tweets flowing so that you are not forgotten. Be obvious. Stand out in the crowd and you will get a lot more followers.

 

 

Link to Twitter from LinkedIn.

Having a Twitter link on your LinkedIn account is perfect. You’re allowed three links on LinkedIn profile, so make sure that one of them is your Twitter account. It will be ideal for networking, especially with the movers and shakers in your industry.

 

 

Reply to others publicly.

I used to reply to people via Direct Message, thinking what I had to say was irrelevant to most of my followers. Because I wasn’t replying in public, this made me look unsociable. So now, I reply almost exclusively in public, and really, the only people who see those messages are those who follow both me and the person I am replying to which is only a small subset of my followers. By doing that, my tweets are sociable but not annoying.

 

 

Be generous when linking to, and retweeting, others.

Twitter promotes a culture of sharing. The more you link to others, the more people will reciprocate, and that’s precisely what must happen for you to grow your follower count. You need others to introduce you to their followers. However, don’t ask for a retweet too regularly. Once in a while is okay but if you simply post content worth retweeting, people will gladly do it for you without having to ask!

 

 

These tips will really help to boost your follower numbers and we hope they give you some inspiration. Having said that, you need to remember: If you are at the beginning of your Twitter journey, nobody is really going to be paying much attention to you.

 

Initially your posts will be lost in a sea of other messages that are competing for attention, but on the plus side there are not going to be too many people who will see your messages until you build up a large following, so this is the perfect time to make a few mistakes.

 

Remember: Twitter takes a lot of work, has a bit of a steep learning curve and can be a pretty scary place to be on day one. There are all of those confusing characters and symbols, strange shortened links, pressure to follow people you don’t know and so many daunting acronyms and buzz words, not to mention the hashtag.

 

Even so, despite having a lot to learn and having to put in some effort, you will still have a lot of fun and it will definitely give your business and your brand a boost.

 

If you do find Twitter daunting and really don’t feel you have the time to learn or put into action a profit building Twitter campaign, remember that we are here for you to help manage your Twitter account.

 

We have years of experience with Twitter and are able to help put together a marketing strategy that covers not only Twitter, but the whole range of Online and Offline Marketing Strategies – we can help you find one that will perfectly suit your business.

In fact, our 1 Hour Business & Marketing Strategy Session (valued at £147) are geared up just for that – it’s application only, and you can apply here :

STRATEGY SESSION

 

 

 

 

 

 

 

 

3 Quick And Easy Ways To Build A Profitable Opt In List

 
You finally realise that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune with opt-in lists you finally decide to have one of your own. Then it happens, you think you have known everything there is to know about opt-in lists and have followed their advices to the T and you still weren’t able to make a profit.

In fact, you may be losing money. You maybe hiring writers to help you out, or there are some expenses incurred, even if you have a big list, but only a very small percentage actually buys from you, your still losing profit. You’ll realise that after a few months when you see your statistics and sales figures.

So what could have gone wrong? Why have others succeeded where you have failed? The most common mistake is that you dived straight right in. You chose a topic where you think could be quite popular and would earn you money. This just not the case. Just because you wrote people from the list doesn’t mean they are going to buy instantly.

Here I will offer more advice, for those who have started an opt-in list and have failed, you can rejuvenate your failed venture. For those who are starting, here are three quick and easy ways to build a profitable opt-in list.
1) Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs.

Join forums from other sites as well. Provide expert advices and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what you’re business is all about.

The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.

2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use.

While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.

3) Make friends with other opt-in list users. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the internet to use, there is nothing like getting a first hand account from someone you trust.

Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.

Building a profitable opt-in list don’t just happen overnight. There are many preparations and effort to do. Opt-in lists are built from scratch, as your list grows, you should also maintain the quality of your list. Keep it organized and manageable. Get or hire help if need be, just make sure that your subscribers are happy and satisfied and they will be willing to buy from you.

It’s so important to me that you take this opportunity to streamline your business, that i’m offering something incredibly valuable to you … MY TIME.

 

It’s the one thing I can’t get any more of, so I respectfully ask that you value it.

 

I have for you, a free Business Strategy Session, where we can sit down (via Skype) and discuss openly your business, where it’s going and whats stopping it from being as successful as you would like.

 

This Business Strategy Session is valued at £147, and it’s yours, but you have to apply for it. Because it’s valuable.

 

Here’s the link, so go ahead, and apply for your Free Business Strategy Session now, and get ready to start making a difference in way your business is run.

 

www.ultimatebusinessbuilder.co.uk

 

If you want more training, then you can sign up for our Free Business Training via Video Here : Free Business Training

3 ‘MORE’ Basic Foundations for Growing Your Business

 

I’m often asked about how you grow your business, and there are lots of ways of course.

But there are also 3 basic principles that are key to the foundation of growth of a business.

They are

  1. Reaching your target market : The problem for many, is that their marketing message is often way off the market.  You see, in marketing, you have to fish where the fish are; that is, if you’re placing an advert where your ideal customer isn’t going, then it’s wasted.  So have you identified your target market exactly? Who is it? What Age? What are there interests?Many clients often cite ‘well, everyone needs what I sell’ and whilst they may be technically correct, targeting ‘everyone’ isn’t really targeting.  This may be the reason why some of your marketing isn’t working – it’s not targeted tightly enough at your target audience.
  2. Trust : You need to give your customers exactly what you have promised them.  So many times have I bought a product (especially some internet related software product) that promises to do a particular task, only to have it fail completely, or just not perform with the results that they promised in the first place.So I guess the question for you is, where can you easily OVER DELIVER on your promises in your business?  Imagine the difference that makes, and in particular about how many people they will then tell about their experience – that’s what makes the difference and allows you to grow your business quicker.
  3. Value : This ties into #2, are you providing enough value for the price your customer is paying?  Near where I used to live in England, there is a Tapas place that serves very nice food.  But the problem are the portion sizes – they’re tiny. I feel let down. So we don’t go there any more.The value isn’t there on the amount of food they provide.  You know what, they could even put their prices up, but only if they actually sold more of the food they served !

    I remember my granddad telling me once he went into a pub and asked them if they would like to know how to sell more beer.

    “Yes, of course we would” the pub landlord said.

    “Try filling the pints up properly then” was his response.

    Stuck with me for years has that one.  Now, i’m not saying you just give twice as much as normal, but if the product you sell is scrimping along the edges, chances are you’re losing custom.

So, let’s recap, target the right market, build trust and provide value – a fabulous recipe for any business destined to grow.

It’s so important to me that you take this opportunity to streamline your business, that i’m offering something incredibly valuable to you … MY TIME.

 

It’s the one thing I can’t get any more of, so I respectfully ask that you value it.

 

I have for you, a free Business Strategy Session, where we can sit down (via Skype) and discuss openly your business, where it’s going and whats stopping it from being as successful as you would like.

 

This Business Strategy Session is valued at £147, and it’s yours, but you have to apply for it. Because it’s valuable.

 

Here’s the link, so go ahead, and apply for your Free Business Strategy Session now, and get ready to start making a difference in way your business is run.

 

www.ultimatebusinessbuilder.co.uk

The Fantastic Four – Traffic Generation Tips

Need more traffic to your website ?

 

Even if you have the best product on the planet, it’s useless if you can’t get potential customers (prospects) to know it exists.

 

So today, I wanted to give you a quick ‘Fanastic Four’ checklist you can use to start driving traffic to your website.

 

But let me just be clear about one B I G Mistake that many business owners make.

 

DO NOT send traffic to your website – send them to an opt-in page.  Getting the email address is half the battle, otherwise all you end up doing is having to drive NEW traffic all the time to your website – rather than people who have already visited it in the past (as these are more likely to buy than a ‘cold prospect’)

 

Ok, so lets take a look at these five ways to drive traffic

 

1. Start Blogging – look, you’re reading this (or watching the video version) – so we definitely know this works !  When we post our blog updates through social media, it DOUBLES the number of people on our website.

 

Blogging allows you to interact with your prospects and begin to grow a relationship – note the word I used there – ‘Relationship’ – people buy from people they like – and the more people you can interact with, the more relationships you will create and the more product you will sell.

 

You can also optmise content on your blog, which basically means that the search engines like it.  When we drew 35,000 visitors a month to my lettings agency website – we did it through content creation (blogs and long tailed keywords embedded in them).

 

So people would end up on our website even when they werent looking for us.  Now, those that WERE looking for what we could offer, could EASILY find us in amongst the noise of our competition.

 

You can easily monetize your blog to start selling your products, or affiliate codes, or whatever it may be you sell – the key is to drive traffic, talk about the product they searched about, and then offer recommendations as to the best ways to use said product.

 

Luckily setting up a blog is quick and easy to do – I personally use WordPress for my blogs and websites – as it so easy to use.  Then I write my blogs, and then create a powerpoint presentation with my voice over – great for Youtube views, as well as now having 2 different types of content (text and video) – finally, I take an MP3 of it and offer it as a download on my website, and potentially as an MP3 on iTunes.

 

2. Create Joint Venture Partnerships – I love the idea of Joint Ventures (or JV’s) as we call them.

 

You can ask other people to write a ‘guest blog’ for your site – what this does is allows them to write good quality content for free, (which has all the benefits of long tail keywords embedded in the blog that can drive traffic to your website), but also means that THEIR database may be directed to it as well, which means yet more traffic.

 

3. Tap into FACEBOOK – I know you already use it, but are you using it correctly and effetively ?

 

Very quickly, here’s what you can do to drive more traffic

 

a) Create a Facebook Fan Page – and get as many Likes as possible to it.  The best way to do this is to offer some free downloadable content available only if they click the ‘LIKE’ button.

 

b) You can buy some Facebook ads to send folks to that Fan Page, and again, they have to click LIKE to get access to the content – a great way of doing it,

 

c) Comment on other fan pages, and begin to create a conversation, be seen as a helpful person with knowledge in your area of expertise – you’ll soon find people Private Messaging (PM’ing) you asking for advice away from the Fan Page.  But please don’t spam the page – but honest, truthful and helpful – you’ll be amazed at the results.

Fantastic-Four

4. Distribute Articles – this has been going on for years – but creating articles and uploading to article directories stil has some relevence even today.

 

Even better than that however, is to write articles for other people’s blogs and be a guest blogger for them.  It’s a really easy way to get attnetion in the market place, and have a firm call to action with some sort of free download to get that free email address, so that you can begin to build that relationship up again.

 

 

So – thats our ‘Fantastic Four’ ways to get more traffic to your website.  Please note once again, that this isn’t just about driving traffic, it’s about creating that relationship, and getting interaction from your website visitors, as well as their email address.

 

I’d love to know what was the biggest learning from this blog/video – and what can you implement immediately tyhat you hadnt thought about before ?

 

As a special offer for you attending today, I’d also like to offer you access to our Business Strategy sessions.

 

These are valued at £147, and they’re incredibly valuable, as more than the cost, it’s an hour of my time.

 

These Business Strategy Sessions arent for those that just want something for Free however, it’s for those who are hungry to grow their business and are prepared to do what it takes to make it work.

 

Now that means, that they’re not for everybody, but for some, it’s a perfect way to get a really good angle ontheir business, from someone who helps business owners every day build their business, increase their income and end up working less.

 

It can be done – I’ve personally done it, and i’ve helped others who are prepared to take action to do it too.

 

So, if you would like access to one of our Business Strategy Sessions, just click the link, and complete the form.

 

Be honest when completing the form, and it will allow you a much better result during our Skype Strategy Session.

 

I can’t wait to hear from you, so go ahead and complete the form here >>> Strategy Session

Shiny Penny Syndrome

I recently finished a Business Coaching Session, where the client had lots of different projects on the go, but none of them seemed to be going anywhere.

 

In addition to this, they had some more ‘things’ that they would like to do in addition to what they where already doing.

 

The problem here is obvious when you’re looking at someone else doing this, but harder to realise that you (and me!) also do this.

 

It’s called the ‘shiny penny’ and we flit from one to another in the hope that if we throw enough mud at the wall, it will stick.

 

Well, it doesn’t work that way im afraid. We have to focus on one thing, and do that incredibly well.

 

Just this weekend, I took my kids swimmng, they’re 8 and 5 years of age. The youngest one is still in arm bands and we’re trying to get her swimming and build her confidence.  Anyway, she took off the arm bands and swum a little, and then a bit more and then a bit more and ended up swimming half a width of the pool – not much, but for a 5 year old, it’s really far.

 

When she did that, she said “Daddy, I can do it on my back now too” and I replied that I would prefer her to be able to do this one thing really well, and when she gets good at that to then move onto back stroke.

 

And it’s the same in your business.  If you’re marketing isn’t very good then stick with it until it is.  Lets face it, it can only go one way.

 

Another thing about marketing whilst im talking about it, is that marketing COSTS MONEY. Yep – I know social media is free – but to do it properly, costs money.  If I were to give you a free airplane, you wouldnt fly it yourself just because it was free would you ?

 

But thats exactly what happens with something like social media, or Google Pay Per Click – people set it up themselves and it ends up costing them more money than if they paid a professional to do the work (and get professinal results)

 

So – are you guilty of the shiny penny syndrome ?  One of the ways to get around it is to either get a kick ass Time Management system (Like the one I use), or to get a mentor who can keep you accountable.

 

If you’re addicted to education (which isn’t such a bad thing), but then fall foul of not actually implementing what you have learnt, then it’s clear you need more structure in your work environment. Bigger and more successful businesses have systems in place, and they keep on track.

 

And thats exactly what you need – you need that structure in place and guidelines.

 

You need a resource and maybe more importantly a mentor that can filter out all the rubbish that goes on, keep you on track and focussed in your results, to ensure you’re not wasting your valuable time.

So,

 

1. Cure yourself immediately of the “Shiny Object Syndrome” and focus onthe core of your business.

2. Build confidence in yourself knowing that you have an experienced mentor and business coach on your side.

3. Leverage real life strategies that have worked and thus save time and money on trial and error

4. Save time searching for strategies that may or may not work (more shiny objects)

5. Take advantage of Life Changing Training jam packed with Business Strategies, Mindset Shifts and an opportunity to clear out all those negative and limiting beliefs.

 

It’s so important to me that you take this opportunity to streamline your business, that i’m offering something incredibly valuable to youMY TIME.

 

It’s the one thing I can’t get any more of, so I respectfully ask that you value it.

 

I have for you, a free Business Strategy Session, where we can sit down (via Skype) and discuss openly your business, where it’s going and whats stopping it from being as successful as you would like.

 

This Business Strategy Session is valued at £147, and it’s yours, but you have to apply for it. Because it’s valuable.

 

Here’s the link, so go ahead, and apply for your Free Business Strategy Session now, and get ready to start making a difference in way your business is run.

 

www.ultimatebusinessbuilder.co.uk

 

If you want more training, then you can sign up for our Free Business Training via Video Here : Free Business Training

Author : Daniel Latto

Is This How You Feel In Your Business?

I love this video, as it shows exactly where most people are; working really hard but not getting anywhere.

Watch The Video : This is what having a Business Coach is about – someone on the outside looking in who can instantly spot what the problem is.

If you feel like this is you, and you would like a ‘point’ in the right direction, then come and have a chat – we offer a Free 1 hour Business & Marketing Strategy Session (Valued at £147) – it’s application only (we don’t just give them to anybody of course) – but if you complete the form properly, chances are you’re in – so click the LINK, and lets have a chat and see where we can help you specifically.

www.ultimatebusinessbuilder.co.uk

Author : Daniel Latto

Awesome Viral Videos !

Step 1. Watch this resignation :

Step 2. Watch the companys response :

And all is good with the world …

 

Author : Daniel Latto

Business Coaching Valencia

If you’re now at the stage where you want to move your business to the next level, then getting an Experienced Business Coach in Valencia is the next step.

Daniel Latto was nominated for Small Business Coach of the Year 2013 and continues to help Business Owners grow their business, increase revenues and increase the amount of time they take off.

We start by identifying where you are currently, and what you would like to move towards.  Then we work out the steps that will get you there.  We turn the dream into a plan, and then turn the plan into actionable steps that will make you reach your dream.  It’s that simple.

Daniel, was a great coach, he was full of praise (providing we did completed activities and tasks we decided and agreed on all together). His hands on approach works very well, he would encourage us to create the answers we needed which were there all along, but the best form of influence is to make someone feel like it was their idea. 

He delivered over and above what we asked of him and in the process we made a very good friend. 
 
He has an extensive knowledge of NLP he is always looking for new opportunities. 
 
If you want to be inspired and develop your psychology at the same time, led by a man that pushes himself as hard as he pushes his clients, Dan is your man.” February 7, 2011

Top qualities: Great Results, Personable, Creative – Benjamin Leppier

Having a Business Coach in Valencia can be the difference between settling for where you are now, and getting to where you want to be.

I saw a video recently of a very drunk man trying to get up a ‘down’ escalator.  He was trying really hard (about 10 minutes worth) but was going no-where.  Eventually, some kind soul came along and pointed him in the right direction (namely onto the ‘up’ escalator).  Needless to say, he went zooming to the top !

This is the same for many business owners, sometimes, they just need someone to point them in the right direction and off they go.  They’re already working hard, just sometimes not on the right things.

I’ve seen so many business struggle to move forward when the answer is really simple, but they just don’t know it yet – thats the advantage of booking a Business Coach.  It’s impossible to know everything yourself as you continue to work on your business, which is why we work on our skills, so that we can pass on those that can make an instant difference in your business

To Book Your Business Coach in Valencia Now just call 0113 3147707 now!

 

Author : Daniel Latto

What Percentage Of Local Searches Are Done On A Mobile Device? Do You Know?

You may not believe this but it’s true…

 

Over 50% of Local Business Searches are done on a mobile device!

And just as important …

 

Studies have shown that consumers that search from their Mobile Device are looking for INSTANT information to take action on, which has large implications for EVERY Local Business.

In other words, it’s fine to have a normal website you can view from a laptop or a desktop PC, BUT if you haven’t got a version that you can see on an mobile device, you’re missing out.

Being able to dominate the Mobile Local Market is essential into days economy, every customer counts during these hard times.

Right now for example, you’re missing out on 50% of the market share of searches.

Keep your eyes peeled for a Free Webinar that can help you begin Local Mobile Marketing Domination.

 

Author : Daniel Latto

Great Video : Fake it till you BECOME it …

I love the TED Talk videos, and here’s one that can change your life and the outcomes that you get.

This particular video (below) is 20 minutes long, and shows you a simple 2 minute exercise you can do. After you have done this simple 2 minute excercise, your  confidence, charisma and effectiveness instantly increases.You can use this before a meeting, phone call or anytime you want to boost your confidence.

Also, we’ve got some great webinars coming up that can seriously improve your business, so keep an eye out, and if you havent already, then subscribe to our mailing list.

Speak soon !

Author : Daniel Latto

Negative Equity Leeds

 Negative Equity in Leeds?

 

Then this article is for you.

What is negative equity Leeds?

Negative equity Leeds is when you have a home where the value is lower than the total amount of all secured mortgage and loans placed upon it.

So, for example your if your home has a market value of 100,000, but the amount that you owe on your mortgage is more say 110,000, this means you have negative equity Leeds of 10,000 on your home.

So basically, you now owe more than your home is worth.

This of course makes it harder to sell, as you now need to find this ‘shortfall’ of £10,000, which can obviously be quite difficult depending on your circumstances.

It’s quite a common occurance and can be through no fault of your own.

If you bought when prices were high and they have dropped, then you’ll come across this problem with Negative Equity in Leeds.

It could also be that you have bought and the remortgaged and taken more money out and then the prices have dropped.

Either way it means that you owe more than the home is worth and will now find it diffcult to sell.

However, we have a solution for those who live in Leeds and find themselves in Negative Equity.

We can take over your mortgage payments UNTIL the price has risen enough for you to either sell the home to us, or we’ll help you sell it.

It’s called a Lease Option, and it gives us the option to purchase your home at a price we agree now. This gives you peace of mind and allows you to move on with your life rather than worrying about the home.

Effectively, we’re renting the home from you and covering all the costs includng the mortgage, the boiler, any repairs and so on.

We’ve done lots of these types of deals in our 16 year experience and have helped lots of people move on with their lives and not be held back by the negative equity in the home.

So if this may suit you, then just fill in the form.

There is no need to get stressed out about Negative Equity in Leeds, because we have a great solution that can help you.

Just complete the form and lets see how we can help,

speak soon,

Author : Daniel Latto

Who is the best SEO Company Leeds ?

Just how do you find the Best SEO Company Leeds ?

Finding a business that can help you get to the top of the Google Rankings can be very difficult.  With so many SEO Companies in Leeds to choose from, just how do you know which one to go with? I mean, literally how do you find the Best SEO Company Leeds?

Well, as we provide SEO Marketing for Businesses in Leeds, and in particular because we’ve been SEO’ing our own businesses for the last 15 years, we’re in a pretty unique position to help you to choose what to look for in a SEO Company.

SEO Company Leeds

seo company leeds

So we’ve got 3 tips to help you choose the Best SEO Company Leeds.

#1 The right price point –

there are loads of different companies, all with the own packages, and a mix of ‘marketing magic’ that they claim can get their businesses to #1 on Google.  The truth is that there are many ways to get your website up the search engine rankings – not just one specific way.

If the price is too high, how do you get a Return on Investment (ROI) on your outlay ?

This is really important as if it’s too high, you have to be selling an awful lot to get that return on investment.

#2 Speak with previous customers 

 we love it when new client want to speak with existing clients, as that way we can’t get away from the fact that we have to know what we’re doing, that is, we have to be getting results for out customers.

#3 Do they speak about SEO Freely?

Most companies can;t even have a conversation about effective SEO as they really don’t know what they’re doing.  We’re more than happy to speak about it and can even give you some instant tips on your website.

At the end of the day, you as a business owner wants a good Return on Investment, want extra traffic going to the website, and want that traffic to stay and buy – and thats what your SEO Company Leeds should help you with.

We include SEO in our Done For You Marketing package !

That’s right, we know SEO is important, but we also know how expensive it can be until results start to actually hit.

That’s why we include Search Engine Optimisation Leeds in our Done For You Marketing Package.

Purchasing SEO software might sound like a good buy, but you should always avoid these types of automated systems.

If you are not knowledge enough to construct your own campaign and you feel that you must spend money, do so by outsourcing your SEO work to a real person or company. Your business is too important to leave in the hands of software.

When trying to increase in search engine rankings, you should ensure that your Meta and title HTML tags are different on every page of your website. The more varying terms you have on different pages, the more search directories will store your pages and list them separately. A bigger web presence means a bigger web business.

SEO –  Search Engine Optimisation Marketing Package

We provide a SEO Marketing Package for those business owners who have decided that they don’t want to spend a fortune on getting to the top of Google, but would still like to get there !

SEO Advice That Will Actually Work For You

Search engine optimsation is an Internet marketing technique that makes websites more accessible and noticeable to people who use search engines. By knowing what keywords people use and by attempting to get your page on the first couple pages of a search, you can make your website more noticed and visited. If you want to increase the traffic on a your website by making it more visible on search engines, read the tips in this article and you will have more visitors!

To maximize your search engine optimsation impact, consider your off-site networks. Is your website and/or business widely linked? Are you doing everything you can to take advantage of the power of social networking? If you cannot answer “yes” to either question, consider these ideas an easy way to boost your page views and name.

 

Using the appropriate keywords in the right places is absolutely vital.

These keywords should be placed in strategic spots where web crawlers take their data from. Examples of places from where web crawlers gather data are the titles, URLs, image names, and page headers. There are many more but this is where you should concentrate the bulk of your efforts.

Give each page on your web site a different title, in order to attract more attention from the search engines. Vary your use of keywords and phrases in the titles. Be sure not to use more than 65 to 70 characters in each title and include the most important words, early in the title such as ” Seo Company Leeds”

Lacking content ? Syndicate articles with RSS.

RSS feeds can be a great way for people to get news from you without having to go to your website. Your article will pop up in their feed and they can read it right away. If your article is good, you can convince them to stop whatever else they may be doing on the internet and head to your site.

It’s not great however and we recommend avoiding this where possible.

Anyone who is new to the world of search engine optimsation should begin using available online research tools to identify the most useful keywords for the particular type of content for which increased visitor traffic is needed. By doing so, it will be possible to learn roughly how often searches are performed using potential combinations of words and phrases, helping narrow list of effective choices for any given topic.

You will want to make sure to add captions with any images that you put on your site.

The captions should be keyword rich so that the spiders will be able to locate them when they are searching your site. The keywords can be used within phrases or by themselves.

Make sure the that SEO services provider you choose will make a site map for your website. Additionally, be sure that they use Google .xml standard formatting. An up-to-date site map in the right format is very helpful in attracting search engine bots and showing them around your site. It is also helpful to human beings who want to know what’s on your site!

Make a Pay Per Click account.

You will have to pay up front for the service, but it will provide you with immediate results in the form of increased visibility to your site. It does this by creating actual search volume for the keywords that you decide on.

Ensure that your call to action is clear, concise, and easy to find.

It’s great to drive thousands of interested customers to your website, but if they can’t figure out where to go to commit to what you’re selling, they can’t buy! You also don’t want to inundate them with links to purchase, but make sure you supply enough so that anyone can figure out what to do.

Search engine optimsation works – Best SEO Company Leeds

If you can get your site onto the first page of the search engine list of hits per keyword or phrase, then more people are bound to click on it. The more clicks you get, the higher your ranking gets.

SEO Company Leeds

SEO Company Leeds

One of the most important ways that search engines like Google rank sites is by the amount of links to that site from other major sites.

To improve your site’s visibility on search engines, it is therefore important to get as many other sites linking to your sites as possible.

When optimising your site for search engine results, consistency is very important.

Make sure to keep using the same keywords throughout the site so that the search engines will get a strong categorization of your site in one area rather than weak categorizations for multiple areas. It’s better to be on page 1 for 1 phrase than page 2 for 10 phrases.

Search Engines

Knowing which search engines and keywords are used by a target audience are very important when utilising search engine optimsation. If you want to increase the traffic on a particular website by making it more visible on search engines, remember the tips in this article and you will have more visitors!

The bottom line is here is that if you’re looking for a seo company leeds then we can definitely help both you and your business get what you need out of your digital marketing efforts.

Want to know how to really blow up your digital marketing results ?

Work with one of the Best SEO Company Leeds and Expand Your Companies Reach With Video Marketing

Running a business is much different now than it used to be.

Traditional advertising methods, such as television and radio ads, used to be enough to promote your business. However, this isn’t the case anymore. Now, establishing your business online is crucial, and because millions of people watch videos online, it is important that you use videos in your business as well. The below article provides tips on how to use video marketing in your business campaign.

You should not be intimidated by video marketing.

Creating quality videos is easy as long as you have a camera and a good tripod. You can use the recording time to demonstrate your manufacturing process to the audience or sit there and demonstrate a particular product or service.

Remember to be genuine in your videos.

If you make yourself easy to relate to, people will enjoy watching your videos. Be honest and real about who you are and what it is exactly that you are marketing. People will most likely not want to deal with you if you seem like you are hiding something.

In our own SEO Company Leeds we use video to also help us get first page rankings on Google.  On some of our videos, we’re even number one on the Google Search Engine Rankings.

Find a quality video editing software and learn how to use it.

Your videos will be a lot better if you can cut the parts your viewers do not need to see and can smoothly transition from one segment to the next. Keep your videos short, well-structured and do your best to keep your audience interested.

When you create a video for marketing purposes keep it under 2 minutes. You want your target audience to watch the whole message, and if it is too long you will potentially lose audiences as they click off. You can always continue a thought or message in a follow up video if needed.

Try not to stress out if your video is not perfect.

People are more likely to relate to a video that shows real people, rather than a polished ad that reeks of commercialism. Write your content out carefully, then practice saying it over and over. Then, shoot it and post it.

Videos need to be personal to catch the viewer’s attention. Be fun, friendly, calm and confident and your watchers won’t change the channel, so to speak. The more open and honest you are, the better received you will be. Stick to topics you’re truly passionate about as that will come out in your demeanor.

When choosing your SEO Company Leeds don’t worry about it if they ask you to create video – for example in my business, we can even create video for you !

Use a catchy and descriptive title.

In addition to being the first impression potential viewers get of your video, your title can draw internet traffic on its own. Keywords in the title of your video are seen by search engines and can help get your site ranking higher. Make sure your title is short, descriptive, and packs an impact.

If you are planning to use videos to market your business you want to be sure that you use a high quality camera. Thanks to advances in technology people expect to see videos in high definition. If you do not own a high definition camera you should rent or buy one for filming your videos.

You can put up a podcast feed on your site to syndicate your video around the web.

This will get your video out to a much larger audience than just social media or YouTube will. For example, post it on Amazon for the Kindle or iTunes for their devices and see your audience grow.

Your videos should be chock full of information and straight to the point. People on the Internet want to move around quickly. Your best bet is to upload videos that last no longer than five minutes. Otherwise, there is a greater chance that they will not view the entire clip. Even though you might have content that is excellent you need to keep them interested.

Pick a topic for each video.

It will be easier to put together a quality video if you remain focused on a specific topic and keep your video short. Your video marketing campaign will be successful if you create a series of videos on different topics your customers will be interested in. As an SEO Company Leeds we know that adding specific videos for specific topics can really help SEO results.

If you are relatively unknown, you need to promote your video so that others will know it is out there. While SEO tactics should help propel you to the first page of Google, this doesn’t happen overnight. Therefore, it may benefit you to discuss the videos on your blog and social media sites.

When posting a video on your website, surround it with descriptive text so Google knows what the video is about.

You don’t have to provide a transcript, although that can be helpful as well, but you should give at least a short blurb about what the video discusses without giving away the juicy bits.

If your video marketing campaign does not give you great results, do not let yourself get discouraged.

Ask your audience for feedback to produce an improved video. The more you try, the better you’ll get.

If you don’t like being on camera, a voice over may suit you. Perhaps you’re afraid of missing out on sales because your competitors are using video, but you lack the confidence to appear in front of a camera. This option allows you to get your thoughts out there without being onscreen. All you have to do is make a recording of your voice and apply it over video of your product.

To conclude, due to the current technological age, businesses have to be more creative in promoting themselves if they wish to succeed. Video marketing is one of the most popular ways of doing so. You can stand out from the other businesses out there by utilizing these tips on properly implementing online videos.

Business Coaching in Leeds

Throughout the concept of business, there are a variety of things that you can do to provide yourself the extra edge which is the distinction between success and failure. Business coaching programs are a superb way to understand a few of the hidden competencies and strategies that will set your business apart from your competition.

 

The line between overcoming your competitors and falling behind and ultimately losing sight of business can be a thin line. Any business owner who is serious about what they’re doing will want to know every advantage that they can get access to. In the age of the Internet, you are no longer competing with other businesses within your own local community; you are competing with businesses that could be around the world.

Business Coaching helps uncover fundamentals that may be missing in your business.

For the exact same reason that professional  athletes have a coach; working together with them day in and day out, even though they are already some of the best at what they do, is mainly because there is always going to be something to master, something to develop upon. The same holds true for business owners.

 

It doesn’t make a difference whether you have already been running your small business for 15 years, 25 years, or even just simply a few months; business coaching strategies can be explicitly designed to help you learn the best techniques to approach your business that will help you create the a lot of profit.

What exactly are usually some of the things you can understand through having a Business Coach?

Understanding leadership skills is  one of the most powerful aspects of being a business owner. Anyone can manage employees, but it takes a specific kind of particular person for you to be a leader. It is the frontrunners that tend to be able to drive companies from average success stories to incredible businesses through the years.

Also, when you take a business coach, you will begin to understand the dynamics associated with promoting and advertising. It doesn’t matter whether your business is online or has a physical presence. Marketing is very important to get the word out there as well as deliver prospective buyers in. If you do not pay enough attention to promoting, then you are going to find it challenging to keep up with the competition due to the fact they are the ones who are going to be advertising.

 

Through specific business coaching strategies, you will understand about time management and why it is important to not micromanage the folks doing the job for you. You want to be engaged in every business decision and aspect, however you only have so many hours in the day. You cannot take on everything yourself. It doesn’t make any difference exactly what size your business is; there are going to be many aspects that need to be dealt with.

 

It’s amazing how many professional business owners improve from having a Business Coach – is it about time you took a look too ?

I know how important these are -Thats why I offer an HOUR of my time working through whatever it is that’s stopping you.

 

Business & Marketing Strategy Session
Value (£147)

But I don’t give these to just anybody – because my time is just as important as yours.

And many people won’t the form in properly, because they want the shortcut route (there isn’t one) to success.

In addition to this, too many people are to afraid to fill something in because it makes their position in life real.  And thats scary as hell.

But some people, recognise that either the pain is greater than filling in this form, or they’ll know that quite soon, if they don’t begin to take the action they need to take, then it’s going to be an even greater painful process at some point in the near future.

We all go through ‘stuff’ – and sometimes, while we’re going through it, its very difficult to see where the opportunities are … and thats because we’re so busy looking out for the obstacles that we fail to see the opportunitues that can carry us through.

So, Apply for your Free Strategy Session now.

 

Business & Marketing Strategy Session
Value (£147)

 

 

Author : Daniel Latto

Tips for a better Exhibition / Trade Show Stand

Getting the most out of your Trade Show Stand or Exhibition

We’ve all been there haven’t we – hours (days) on your feet, smiling all day at people who don’t want to smile back  at you – and are resistant to going anyway near your trade show stand in case they get “sold to”.

I was at an exhibition last week in Leeds, and I can’t believe how times still haven’t changed, how similar  people run their exhibition stands like we used to 10 or 15 years ago !

So, just how do you get the most out of your exhibition stand?  Well, getting people to the stand is the first part, and this starts way before you actually attend your exhibition.
Mail your existing client based, and entice them to bring a friend – you can offer existing clients a freebie like cake, (everybody likes cake) – ok, so maybe not cake, but its about driving traffic back to your stand. So a well crafted mailer, perhaps as a letter or perhaps as a postcard, inviting your existing clients to come and say hello.

 

You know what else really helps?  Asking your clients to help you out on your stand!  Why?  Imagine a new prospect coming up to the stand and the person they speak to happens to be, not a member of staff PAID to talk nicely about you, but another customer who is already using your services.

Social Media – ensure you have automated your tweets, Facebook Feed, etc in a countdown to the exhibition.  During the exhibition, you can post images, updates, product info and so on throughout the day. You could find out all of the other attendees, and go to their stand having already discovered their Twitter name, speak to the MD about what they do and tweet that.

 

Why ?  Imagine going to Bobs Computers on stand 241 and tweeting “Just spoken with Bob at @Bobscomputers  about their new super PC thats coming out great stand Bob – by Dan Latto (stand 113).”

You now get a tweet out to all his followers on Twitter for something that’s relevant.  Even better is that you can ask them to re-tweet you, which gives you further credibility.
I’ve seen lots of fancy stands at Trade Shows, and whilst that’s all very nice, its about what actually happens during the trade show itself that counts.  I’ve seen rubbish stands packed with clients, and i’ve seen excellent stands very quiet.
We went to the Google stand once, and they were offering a £25 voucher for adwords – which I thought was neat.  Only, when we went to claim our voucher, we had to apply for it.

 

“Great”, we said, “Where do we apply” – well you have to do it online, and the process takes a few weeks.

“WHAT !!” – seriously – the big boys can get it seriously wrong too !
So – now you have a few existing customers turning up, and you have gone around the stands and spoken to them and got some tweets out there – what else.
Well, you’re not allowed to hand out leaflets generally, so one of the best ways of raising your profile I saw was a man dressed in one of those all in one outfits that covers them up completely, like a blue man,

or a green man (er .. you see a lot of these on stag do’s weirdly!) – anyway, if you can tie it up with a
message, for example “Don’t be jealous, join us on stand 113” – for the man dressed in green.
Or “For some blue sky thinking, join us on stand 113 – free cake” for the one in blue.
Or perhaps, for the one in red, you could think up of one for yourself ?
You have to be a bit more careful with this kind of creative thinking – and make sure it doesn’t undermine the brand any, but it could be a fun way to interact.

Another way to do it could be to have the 118 118 man off the advert – get someone dressed like that – and the stand number on the shirt – very effective and stands out.

The other great way of raising a bit of profile is having helium filled balloons over your stand – so that people can see that something exciting is happening over there.
Especially if there is something with a noise.  The event I saw last week had one company banging nails into a block of wood (made hell of a racket) – on one hand, you wondered where the noise was coming from (and what on earth it was) and so you went to investigate.  On the other hand, it became incredibly annoying very quickly !
Ok – so now, you’re raising awareness within the exhibition, they next is what happens on the stand.
So this is what generally happens …
Customer – so what do you do then
Exhibitor – we provide computers for small businesses
Customer – er .. ok – thanks, bye
wouldnt it be better if it went something like this :
Customer – so what do you do then
Exhibitor – we provide help for businesses and their owners – what is it you do?
Customer – I own an accountancy firm
Exhibitor – great – and what have you come for specifically?
Customer – I’ve come to grow my business
Exhibitor – and are you growing right now?  Many of our new clients often say that when they’re growing their business, getting IT Support in place can be a bit of a nightmare, which is why we work with businesses that are growing, and show them how to reduce their costs whilst implementing that growth in a sustainable way – is it worth having a quick chat next week so we can see where we can save you money when you grow?
Look at that as a sentence- there’s a bunch of stuff in there you can use.  Sure it’s a bit of a mouth full, and at first you won’t be very good at saying it, so you need to practice the words coming out of your mouth before you actually say it to anyone.

 

There is engagement, there is actually taking the time to LISTEN (99% ahead of the game there methinks), you’ve identified where the client is at in their business and what they actually need, and you’re now looking to sell the next part of the relationship, a chat over coffee or a meeting of some kind.

REMEMBER – every step sells the next step – you don’t go for a marriage proposal on the first date, why would you in business – the whole point of a first date is to get a 2nd date, and so on … then 3 years down the line you’re married with kids – exactly how you’re business should work.
So, you’re exhibition stand should be engaging with the client through the use of engaging questions – what about data capture ?
I like to get name, mobile number, email address and company address – this way, I can use a number of marketing channels to further communicate, such as text message, post cards, direct mail, emails, gifts and so on.
So, lets look at what we can do to get their contact information.
Create something you can give out in return for their details.  This could be for example, a Free Social Media Professional Photo taken – in return for their email address (you know, to email the picture to)
Or it could be an application form to receive some free training, or free product.  You could have a professional looking box on the desk that states FREE DRAW, or something similar, and a whole bunch of application forms for people to complete, that way, if your stand is full and no one left to answer queries, at least that person may fill a form it.
I’ve seen some exhibition companies give away free pens and the like in return for the business card.  Lets face it, someone giving you their details IS a transaction of some form, so you need to make it worth their while for them to release their contact information – for me a pen wouldn’t do it – but something like a free Social Media Photograph would – plus it allows some fun interaction with your potential client – i’m sure you remember the “It’s not what you say to your client, but about how you made them feel”.
You could also have seminar sessions on your stand every hour on the hour – this will create influence around the stand, bring in a crowd and make the stand look busy – the more busier it looks, the more people will crowd around to it to “see what they are missing”.
I also believe you should also have a stock of promotion items that you can use as trade show giveaways – these should be branded up.  Im a tight northerner, and always taking pens from trade shows that I used and keep !
You’ve got to make it easy for booth visitors to get information, so you could use signs in your trade show displays to give information about prices, minimum orders, shipping costs, or any other basic information they might need to know, to save them the trouble of having to wait to ask when you’re busy with another potential customer.  In my experience, when we get busy on our exhibition stands, you miss out on potential customers as you’re deep in conversation.  This is where getting people to help you out (like your customers I mentioned before) can really help.
In addition to this – and I’m in danger of repeating myself here – if you do have a busy stand, then you need to limit the time spent with each individual, get their contact details and organise a time to speak properly – this later appointment can be used to qualify your potential client, but it also gives you the opportunity to give them the time they need to resolve their query.
I’m surprised how many times I see a stand and there is no one on it – please man your trade shows at all times!  I know its a daft thing to say, but I do see it quite often, especially when its a small business who has paid lots of money for a stand, and then aren’t there all of the time.
Follow up – quickly.  So – you’ve done a great job, the stand was buzzing, and you’ve got loads of follow ups to do.  I bet you’re left with a huge pile of business cards, and you can’t remember who on earth anybody was.
The first thing I would do, is add them to my email responder and send an email thanking them for their contact details.
Then, I would hit the phones, and make contact with every single person who left me a card, or filled in a form.
Then, I would send them something in the post, like a thankyou postcard (not a brochure or price list), but something to thank them – it could be access to a free video, or something relevant to their business.
So that’s 3 interactions with a potential client already, and you’ve only just started  I know you may say this is very intensive, costly and time consuming, but … you’ve just spent 3 days on a trade show stand.  It’s like buying a nice car and then not putting petrol in it.  You have spent the time and money on the exhibition – now it’s time you got a return on that investment.
There are many, many more things you can do to make sure you get the best ROI on your trade show, but these listed above are a very good start for you the next time you’re considering exhibiting.
Author : Daniel Latto

About the Author : Daniel Latto is a Business Coach based in Leeds. He runs training courses on SEO and Social Media, along with helping business owners make the most of their business.

Business coaches are a lot similar to personal trainers.

Business Coaches are similar to Personal Trainers.  People turn to them when they need help achieving their goals.

Hard work signifies a lot in business, and it can get business owners fairly close to where they want to be.   Most often, it’s the final  small action toward success that is the most difficult. A coach can help you get  there.

Compare this reasoning to your health and fitness goals. Sure, you’re  reducing the fats and carbohydrates from your diet regime and you’re hitting the  gym three times a week, but you can’t seem to lose those last few  kilos.

A personal trainer will work with you to make sure you maximize your  gym time and perfect your diet. And thats when you get to achieve your greatest fitness  goal.

Just like gym sessions, business-coaching sessions aren’t always easy and they can be a little uncomfortable. And just like a personal trainer, a business coach can only support your business if you’re prepared for change and willing to acknowledge responsibility

The coach’s task is to demonstrate  to you your potential.  People often know whenever something isn’t  correct, but they choose to look past it. A business coach can help you discover  your  problem and drive you to do well because they bring a professional,  outside  perspective, honest feedback and proven strategy to shift you to the next level  of achievement.

Before getting a Small Business Coach, you will find five  important questions to ask:


Can this coach do what he says he can do?
– Talk  with the business coach about his or her skills, and then ask to talk with his  or her clients. Their comments will provide you with a better a feeling of the  coach’s expertise.

Will this coach really do what he says he will do? -Research the coach’s previous clients and look for a track record of  accomplishment.

Is this person someone I would like to work with? – Plan a telephone call  with your future coach to make sure you get along. If you hire him  or her, you’ll have to work together through demanding conversations and  scenarios to build your team and your business.

Does this coach serve my  style? – Find a coach who has experience in your business style. Not necessarily  industry-specific, because often times instruction can vary from business to  business, but more so size specific. Some coaches, like me, focus  on  entrepreneurial businesses while others work with large companies. What  worksfor a small $5-20 million business may not apply to a multi-billion dollarcompany.

Can I afford the time and money required for a private coach? -Prepare to invest in your company’s success. Some coaches charge hourly and cost  between £50 and £500 an hour. (In this industry, you really do get what you pay for).  Others charge monthly and cost between £7,000 and £24,000 a year

The cost varies by the amount of contact you receive.   Some get togethers with your coach may only be an hour long while others  last all day. Some coaches meet month-to-month and others prefer quarterly meetings.   Figure out what works for you before you price it out.

Motivational speaker Anthony Robbins said: “If you do what you’ve always done,you’ll get what you’ve always gotten.”
That statement is especially true when we talk about reaching new heights in your business.   A coach can help you do more  than what you’ve already done, but you must be willing and ready to listen, learn & grow.

 

Author : Daniel Latto

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