Daniel Latto

Author Archives: Daniel Latto

Web Site Design Leeds

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We create professional looking websites that provide a great user experience for businesses in Leeds.

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Web Design Leeds

At The Daniel Latto Group, we understand that a great looking website that shows your authenticity and professionalism will go a long way to growing your business.

We have a team of professional web designers in Leeds and can create a bespoke, engaging and converting website that can showcase your business to the world.

As you know, online marketing is huge, and an expertly designed and responsive website from our web design Leeds team will give you a competitive edge over any competitors.

The website Design Leeds team have extensive knowledge and skills to create a truly eye catching website thats easy to use.

Web Design Agency Leeds
Web Design Agency Leeds

Our team of Leeds web designers are skilled in creating a website based on WordPress, which we use as its very easy for you to update at a later date and add more content.

As we know, content is king, and so being able to easily update your website without costly fees is vital for any growing business in Leeds.

What makes a good Leeds Website Design Agency?

A lot of people say that designing websites is extremely challenging. However, this is only a true statement for people who are not armed with the right knowledge or advice on web design. This article contains a number of pieces of advice to help you on your way to designing on the web with ease.

Don’t use OnExit popups on your website. This tactic is mainly used by internet marketers who are trying a last-ditch attempt to get a sale. Word about these kinds of popups get around, and they will kill your reputation as a marketer. Mozilla has even taken steps to suppress the text on these popups, citing security risks.

To help your web pages load quickly, you should compress all the images on the website page. If you have images that are compressed then pages will load much faster. Nothing is more frustrating to viewers than waiting for a 250k graphic to load when it should really only be 20k.

Video Creation Leeds

Videos playa very powerful part of your website, and so we can embed any youtube videos you may have already created

To help keep your site visitors happy, do not underline words. Underline words on the internet signifies that the word is a clickable link. If you have too many words on your pages that are underlined with being clickable links, then your visitors will be frustrated after continuously trying to click on them.

Frames are one feature to eliminate if you are attempting to optimize your site for search engines. Some users enjoy pages with frames, but search engines don’t find the info they contain. If search engines cannot read your information, you will have a poor web ranking. You will lose out on visitors, if this happens.

Avoid broken Links

Review your site for broken links regularly. All links should be double checked before you upload them. If your visitors cannot access the information they need because of broken links, they will get frustrated and leave. So you don’t run into problems, make sure you check to see if everything works.

Forums are going to be your best friend in the next few weeks, this is because there’s a lot of information to be gained from various forums where you have the ability to gain endless amounts of knowledge from people all over the world. So check out what websites and forums can help you along your way with web design.

Don’t forget video is a vital element in your Web site Design Leeds.

Try reading online for some valuable information on creating your first website. This means you should do everything you can to learn as much as you can about web design. If you do not take advantage of expert advice, you will be reinventing the wheel as you build your site.

Heres what Forbes said about “Why every business needs a website

Simplifying the web site design process

If you become lost at all during your web design process then you might want to look up videos online. You can find a lot of videos on places like youtube which give you step by step tutorials on what you should be doing during your web designing processes.

Remember that spending gobs of money is not a necessity for designing an effective website. There are lots of costly, fancy tools for web design; however, without fail, each one has a less costly (or even free) counterpart. There are plenty of free software options that function in the same way as commercial software. Making the most of this software can assist you in saving a great deal of money.

Once your site is online, do not assume your work as a designer is over. You should strive to stay involved with your website’s design. Updating doesn’t need to be daily, but you must find a regular schedule and follow through consistently. This is a must especially if you host videos or work with current events. Updating a site is different than updating your blog. Website updates require more time and work.

Let us be Creative with your Web Site Design

Creativity is what separates ordinary sites from the extraordinary ones, so never be afraid to get a little creative. As long as you’re staying on topic and are keeping the site functioning properly, you can get a little creative. People visiting your site want to see originality. They wouldn’t visit your site at all if they wanted the same old stuff.

Think of cellphone users when designing your site. More people than ever before are using their mobile phone to surf the internet. If they cannot access your site or if it can’t be viewed well on their phone, they will likely stay away from your site. That can cost you a lot of business.

Design informative error pages. Many times someone will click onto a broken link, or a link that has been moved, and receive a generic error page that confuses them. Design the pages so the visitor knows why they got the message and include a link to the home page.

Add a site map to your web design. Site maps serve an important role when it comes to search engine optimization. The search engine spiders use them to crawl efficiently over your site to help rank your pages better. They also serve an operational purpose for you as a designer. A site map is essential to keeping track of your website architecture, so you can add pages to it more effectively.

Dont do it yourself, let us help

As this article previously mentioned, designing websites is perceived by many to be a challenging endeavor. However, web design becomes much easier for people who have the best knowledge and information on how to design websites as efficiently and creatively as possible. Apply this article’s tips, and you’ll be designing websites in no time!

Some tips about Web Site Design Leeds

It doesn’t matter whether you’re a first time web designer, or the webmaster of hundreds of websites, design is still the most important element of any website. Pay attention to how easy it is to use, how it looks, and what type of content it holds. If you do it well, more and more people will visit and return to your site. Read on to find tips which will help you to create the site you desire.

Have a search element included so visitors can search your website content. A search box is essential. If your site does not have one, expect them to find a site that does. Place it near the page’s top right corner since this is one of the first places people usually look for them.

Web Site Design Leeds – getting this right is important, so make sure you use an agency that not only makes your site look good, but can also help you to convert website traffic into paying customers.

Test your website before it goes live. There’s nothing worse then launching your new website and having to take it down right away due to bugs or other issues. Get a group of people together who are using different web browsers and computer platforms, and ask them to use a beta version of your website, writing down any issues they come across.

web site design leeds
web site design leeds

Simple beats complicated everytime!

While you might be inclined to add a lot of bells and whistles to your website, flashing graphics, loud music and neon colors will just distract from the purpose of your website. Visitors who are bombarded by too many sights and sounds might be inclined to leave your website before they even start browsing. Keep the colors simple and the content relevant and your website design will be a winner.

Learn the basics of HTML and CSS. Although there are many templates that allow you to just fill in the blanks, in order to create a web page, these templates provide only limited design possibilities. Understanding how the mark-up language and stylesheet work together will enable you to customize your website to your heart’s content.

What about web hosting

If you plan on having a commercial site, you should seriously consider buying your own web hosting. Most free host sites force you to display their advertisements, which is counter-intuitive if you are attempting to sell something as well. Purchase your own hosting to avoid this advertising hassle, so that you can choose your own ads.

Provide a navigation menu on every page of your site. While this menu does not have to link every single page of your site, as this could be an exhaustive list if you have a very large site, it should provide links to the main pages. This ensures that your visitors do not have to return to the home page and start completely over when it is not necessary.

It is imperative that all of your webpages have titles. Forgetting to include titles while designing your website can have disastrous consequences. The biggest reason is that it makes your website look unprofessional when there is no title, both on the webpage itself, and also on a search results page. Search engines also place heavy emphasis on titles when determining the content of your website. Remember to utilize keywords, and make your titles descriptive.

Mobile ready website?

Be sure the websites you’re designing are cross-browser compatible. You must check your site in the most popular versions of every top browser. Some examples include Internet Explorer, Google Chrome, Safari, Mozilla Firefox and Opera. Many users use these browsers for surfing online, so you need to be sure your designs are being seen correctly on whatever they use.

Use fonts that are both easy to read, and professional. You can tell if a site is professional just by viewing their fonts. Don’t use silly fonts, especially Comic Sans, or rare fonts that most people won’t have installed. If one of your visitors does not have your chosen font on their own computer, another font is substituted. That will appear worse.

Selecting the right server to upload your files, it is important for site design. You want a file server that is reliable, secure and fast. The pros go with FileZilla because it fits the bill in terms of speed and reliability. You can choose this or something similar; what’s important is that you have a reliable file server.

Simple basic layouts always work better

Stay with a layout that is basic and not all that confusing so that you don’t confuse yourself. Do this so that you get the basics down first then try your best to upgrade to an intermediate site and from there progress to a site that is more advanced in the end.

Creating a visual site map for your website is important. Knowing what you’ll have on each page allows you to prepare ahead of time and to know what direction your site will take.

While bright and bold may be your style, you have to remember that designing a site is just as much for your visitors as it is for you, so take it easy on those bright, bold color options. Having a bright site might just scare people away. The last thing you want is a blinding shade of neon green making it hard to see your content.

Avoid adding too much content on your page that will make your site lag which can deter people from coming back to your site. You want people to have the feeling of wanting to come back to your site, not the other way around. So be sure to check your site from time to time to make sure what you add isn’t lagging it up.

Use your logos and make them clickable

If your site contains a corporate logo, ensure that clicking it takes visitors back to the home page. Just about everyone expects to be able to click on the company logo to be redirected to the home page. A static logo can irritate your users, because that makes them hunt for a separate “Home” link. A simple logo that can be clicked on will make your site easy to navigate.

This article discussed some of the ways that you can maintain good relations with your visitors through stellar site design. The ability to do this will help your online success, which can improve your financial success as well.

So thats a lot to take in about Web Site Design Leeds – but were here to help.

What about content?

We have a range of packages that will help you create a tonne of content to get traffic going to your website, plus well share it all on social media for you.

Take a look at our Social Media Agency Leeds

Property Sourcing Tips : 20 Years in the UK Property Investment Industry

Property Sourcing Tips – Property Sourcing Training – https://www.daniellatto.co.uk/propertysourcing

If you’re sourcing property deals, or packaging deals up for investors, there’s a couple of things I think you need to include.

These Property Sourcing Tips will help (watch the video)

And if you’re buying these deals, there are also things you need to be aware of when buying from property sourcers.

Property Sourcing Tips – this video is designed to help you undertsand what you need to do to up your game.

These property sourcing tips are what have hlped me source below market value successfully for the last 20 years

20 Years in the UK Property Investment Industry

So I come across a LOT of people who want to be property sourcers, and the first thing I always say to them is to get hold of the Property Sourcing Training Programme I have for created.

It’s not about the money – it’s just £27 – but after 20 years in the UK Property Industry, I like to think we know a thing about buying and selling property.

There are always a lot of new Property Sourcers and Deal Packagers coming into the industry, and I think that’s a great thing.

However, they haven’t got the 20 years experience, nor did they survive the crach in 2007/8.

The may have done of course, we just don’t know it as they hadn’t gone through it.

I knew a lot of very clever people who were involved in property who lost their entire property portfolio and ewnt bankrupt through no fault fo their own.

So in this video on Property Sourcing Tips, I go through 5 difference things that will help you on your journey as a property sourcer or as a property deal packager.

Some are obvious, and others aren’t so much.

You can catch my Property Sourcing Training Here

Property Sourcing Tips

  • Build a brand
  • Practice / role play
  • Understand the processes involved
  • Do your due diligence
  • Ask until the answer it yes

But there’s a wealth of information in the video that you can take advantage of. So don’t just take the list above and think that’s it – actually watch the video.

This is about investing in your own knowledge and education, and thats one of the best investments a person could make

If you’re thinking about investing in property, then for me, there’s nothing quite like normal bog standard buy to let properties to make life easy.

Yes you can do HMO’s (houses of multiple occupation), but right now, I have a feeling that the councils are going to try and hit them with massive council tax bill rises – so it’s making me a little nervous.

What if you haven’t got any money to get started with?

In that case, Property Sourcing is still a very good bet.

The thing I like about property sourcing is that you can start with very little money, and start sourcing deals for other people.

Then when you have started to earn some cash in the property sourcing fees, you can then start to save some of that money for your deposit on your first buy to let house.

So then, because you’re now experienced in sourcing property deals, you can pick and choose the ones you want for just you to keep hold of.

And if you come across one you don’t want, you just package it up and sell it.

Much easier.

What about Property Sourcing Compliance?

So yes, it is true that you MUST be compliant as a property sourcer.

And sadly, I see too many people who simply can’t be bothered, don’t want to, or can’t afford it.

But being compliant as a property sourcer shouldn’t be something that one should ignore. it’s as important as sourcing the actual property deals themselves.

If you;re not compliant, you’re opening yourself up for a lot of pain in the future, as if HMRC find out, you’ll potentially be investigated.

When acting as a sourcer, you’re literally doing exactly the same work as an Estate Agent – so you must have the compliance in place such as an Estate Agent would.

Failure to do this, means you’re breaking the law – and nobody wants to do business with someone who flouts the law in such a way. So get yourself compliant, it’s much better for yourself in the long run.

How I started out Sourcing Property Deals

So How did I start then ?

So about 95% of everything I’ve ever sourced, I’ve kept for myself.

But before all the regulation came in, those that didn’t meet my criteria would then get sold on to another investor.

So what do I mean by ‘didn’t meet my criteria’?

So, I’m Leeds based, which means that anything in West Yorkshire would have been fine.

But I did also purchase out of West Yorkshire, and honestly, it was a pain to manage.

At one point I even had a property in Swindon, which was a 8 hour round trip to manage !

So at that point I decided to only buy stuff within a 45 minute drive from where I lived. This meant losing out on some great deals, but knowing that the management was just going to be so hard to do, I decided it was the right thing to do.

So I sold those deals on for between £1.500 and £4,750 – so it wasn’t all too bad!

If you want to learn how to do property sourcing, then my training programme for it is here : property sourcing training

It’s literally, just £27 !

So it’s not going to burn a hole in the pocket, but it will get you up to date on everything that you need to be a property sourcer.

Here’s whats included in the training :

Access over 90 Property Sourcing videos over 15 Modules:

Module 1 – What Property Sourcing really Is
Module 2 – The Types Of Property Deals You Can Do
Module 3 – Finding Deals & Property Sellers – Be Everywhere At All Times!
Module 4 – Finding Buyers
Module 5 – Negotiating & Working The Numbers
Module 6 – Presenting The Offer To The Investor As A Packaged Deal
Module 7 – Getting Deals Across The Line
Module 8 – Developing A Powerful Mindset
Module 9 – Marketing & Content Creation Strategies
Module 10 – How To Outsource
Module 11 – Systems
Module 12 – What To Do If You Haven’t Got Results Yet
Module 13 – Resources
Module 14 – Handling Your Finances
Module 15 – Goal Setting & Time Management

Plus, you’ll get free access to my Facebook Mastermind Group when you sign up.

Comprehensive Training

As you can see, it inlcudes pretty much everything a person would need in order to start being a property sourcer, and learning the ropes.

The time is now, so get started !

Property Sourcing Tips
Property Sourcing Tips

The problem you face when you systemise your business

Lol – just trying to organise a meeting with one of my Business & Content Clients for today.


I can’t do this morning as I’ve got basketball.


She can’t do the other time I suggested because she has Ice Skating.


When you work towards having your business systemised so you can do the important things in life, these are the problems you get when your business runs without you !


The struggle is real people!!

This picture was taken a couple of days ago.

I Love living right next to Mediterranean Sea all year round.

It’s like living in two places when you stay all year.

In summer, it’s busy, holidaymakers, good times, warm weather and lots of sun.

Paddle surfing or kayaking in the sea, hiring a speed boat or a jet ski for some water fun.

Love it.

In winter, it’s colder, and much more peaceful.

But it’s manageable all year round.

I can play outdoor basketball in both winter and summer.

I can take the dog to the beach during the winter where she can have a swim in the sea.

And I can take time out to go for a walk along the shorelines with my feet in the water when it gets too warm.

Love it.

BUT – I can only do that BECAUSE I’ve got my financials in order.

I know where my income is coming from (on autopilot from my property, from my courses, and from my content marketing business)

I know how much money is going out every day and how much money is supposed to be coming in every day.

Life turns into a ‘managing it’ type of lifestyle, rather than a ‘working for it’ kind of lifestyle.

And I explain how to do this in my Private Mastermind Group – Which is FREE.

So come and join me – and get access to some of the free training I provide : https://www.daniellatto.co.uk/mastermind

And maybe later this year, you can join me for a walk along the sea shore when you visit.

Whoops – looks like I’ve upset a few people by creating a course that packages everything up in one place with a mega low price point.


Lol.


£27 gets you over 115 bitsized videos that show you from start to finish how to create a profitable online course in under 2 weeks.


Profitable means on your VERY FIRST SALE by the way.


The tools are here – you just need to know what they and how to use them.


https://www.daniellatto.co.uk/course


16 Modules cover everything from start to finish including a MEGA EASY WAY to get your ideas down before you start recording and putting them in order.


That way, when you have it laid out in this way, it makes it really easy to get onto the content creation and keep that momentum going.


It’s such an easy way of making profitable training courses – and it’s only £27.


Looks like I’ll be upsetting a few more people before the week is out.

Yay, Finally got to Module 12 of my latest course with videos both created and uploaded.

The countdown is on for the completion of the course, with just a few more modules to create before I make the sales page LIVE.

Whilst I’m looking forward to that, at the same time I’m making sure the videos are good enough to make a real impact in peoples lives, to get the change that they truly want (in this case, and easy way to create their own training courses and make regular income from them)

There’s a fine balance in video length being long enough to get the message and the learning across, versus adding ‘filler’ because you want the video to be longer !

I think in the days of very short attention spans, the idea of having to sit through a 2 hour webinar, or a 2 hour training programme horiffies people (although that may just be me – I can’t even get through a Netflix session without checking my phone 18,000 times)

So it’s been a busy day today with all that filming, plus I did one of my non negotiables this morning (play basketball) for an hour and a half, hitting shots from all over the place in a frankly ridiculous manner, along with going LIVE in my Mastermind group.

Not only all of that, but I also managed to write out a bunch of content that’s coming for the Masterminders, who will get exclusive access to it, including some Life Enhancement training which will cover some great content, and for those that implement it, some really positive changes in their routines and outcomes.

There are always so many things going on in life it somethings feels hard to keep up with it all.

But it’s exciting. To feel that joy once again of knowing that I can just keep creating, and that people can implement it when it suits them is very empowering.

But I honestly don’t know how people manage to fit everything in when they work a full time job either.

I hope you’ve had an awesome weekend too, I’m just now planning out my goals for the next week before I settle in to watch ‘Picard’ on Amazon (new episode today!!)

Have a great weekend,

Dan

Why I’m turning email automations off for a while …


So yesterday I was thinking about email, and lower open rates across all industries and was thinking about how it’s always been the goal to automate this stuff.


And as I thought about that, I figured I should try an experiment and see what happens.


So this is the experiment.


For the month of February, instead of having an automated email, I’m going to personally hand write a piece of content each day.


Then I’m going to use it in the following three areas.


1. Upload it to my blog (this will help with seo, keep people on site to read it, and may well drive more traffic to my website)


2. Send it out on an email (like this one) – as then people know what’s actually going on in the ‘real world’ rather than a fantasy world that we tend to conduct for ourselves so the world sees us in our best light (The truth is – I wake up feeling groggy as hell untill my coffee and shower kicks in just like everyone else)


3. Post it on social media so people can read it.


Now a couple of things I already know


a) people LOVE reading copy. They’re reading it while on the tube, on the bus, or while on the pot (come on – we all know you do it!)


b) people ENGAGE with long form copy. Tell it like a story and people really do enjoy it, depending on how good you are.


c) My copy is already usually pretty good, but this allows me more time to practice that craft as I slug down my first cuppa joe in the morning (thats slang for coffee I think)


So I’ve literally just switched off the automation and will upload this piece of content once it’s finished.


Today is a Thursday (see .. it’s real) – and it’s the 6th February 2020.


It’s not automated. It’s ME !!


The one thing that I’ve really enjoyed this week is waking up to find another sale of my property sourcing training course has come in (https://www.daniellatto.co.uk/propertysourcing )


This makes me happy for a number of reasons :


1) my ego is very fragile and it needs a lot of reminders that people want what you offer – in this case more than 90 videos over 15 modules with content that can quite literally change peoples minds. And with a buying price of just £27, it’s a must for those to get access to before they spend thousands on a training course.


Honestly, one of the best feelings in the world is waking up to another new order – which is what happened this morning, even if it is only for £27!


2) I’ve never really created a low priced online training course before that has sales every single day, and those in the past have always been too high priced as I’ve been chasing the ‘high ticket’ dream.


High ticket is nice of course, but the sales were erratic at best.​​


But honestly, now as money continues to be less important, and the ability to reach people and affect their lives in apositive way has increased in it’s level of importance – this lower priced training really resonates with me, and there are some mighty differences in the way you can create them and get them out the door to people who need help.


Thankfully, I’ve finally found a balance between bringing in some extra cash, helping people out, and having my ego satisfied all in one go.


And along the way I’ve discovered some awesome strategies for creating lower priced training products that REALLY HELP people in in a quick and efficient manner.


Let’s face it – if I can help someone solve their problem quickly, and for not a lot of money, then everyone gets to win, right?​​​​​​So today, I’m recording Module 8 for my next training course which is about how to create a profitable online training course that generates sales every day.


After some great success,​ with my higher ticket offers, and now my lower priced training course, it’s about time to show people how they can also create courses and make a sale every single day.


Even if it’s just a £10,000 a year increase in income ​​(That’s £1 x 27 sale every single day more or less!), that can have a dramatic effect on peoples lives and make their finances work just that little bit easier.


So I’ve been recording all week and putting it together and that product will be released next week I expect, although I’ve just added an extra module on ‘landing page design’ and ‘How to write sales copy’, so that may take a little longer.


Finally, don’t forget to come and join me in the Mastermind Group (it’s a free facebook group) and you’ll find out when the latest trauning course is released – https://www.daniellatto.co.uk/mastermind


That’s all,
Let me know what you think!​​

Are you looking to sell your business in the next 18 months ?

So we speak to a lot of business owners who have a business that they

  1. Have no-one to pass it onto
  2. Don’t know how to sell it
  3. worried about their teams and employees after they sell it.
  4. Not sure it’s worth much, so may not bother trying to sell it

So that’s where we come in.

We’re looking for businesses to buy, where we look to add it to our group of businesses and potentially continue to grow the business.

So this is what we’re looking for

A Business with

  1. Ideally a management team
  2. Employees who can actually do the ‘work’ within the business
  3. A business owner thats actively looking to sell it.

If that’s you, then complete our strategy session form

Invest Leeds

Invest Leeds Limited is an Estate Agent in Leeds who provides Lettings Services too.

The Daniel Latto Group Ltd has just acquired a 50% stake in the business with a view to increasing market share over the next 5 years.

With a “Sell your home for £995” offer for the Estate Agency side of things, it’s a competitive in a crowded market place.

For it’s Lettings Division, it also has a “Find your tenant for £295” offer.

You can visit the home page here – Invest Leeds Estate Agent Leeds

How To Source Property Deals | Property Sourcing

How To Source Property Deals

– sign up for the Property Sourcing Training here – https://daniellatto.co.uk/propertysourcing/

I’ve spoken to many people who want to learn how to source property deals or how to become a property sourcer.

There are lots of training courses on it that you can attend or of course, you can download my own property sourcing training thats on my website.

But one of the biggest questions I get is : How do I source property deals? So in this LIVE video I discuss where you can source property deals from.

If you want to get the complete training for a very low price, then you can do that here – https://daniellatto.co.uk/propertysourcing/

Thats over 90 videos across 14 different modules that you show step by step how to be a property sourcer.

Sign up, learn and implement and you can begin your journey to being a property sourcer too.

Daniel Latto

Content Creation Agency | Entrepreneur | Investor | Business Mentor | Property Coach

Why I decided NOT to attend the National Achievers Congress this week

Why I decided NOT to attend the National Achievers Congress this week

So I was in Birmingham anyway, as I’d flown over for Comic Con (my first), I’d added one of my one day events for existing clients into the timings too, and then decided to extend my stay for the National Achievers Congress (NAC) because both Gary Vee and Grant Cardone were speaking.

So it was like an 8 day road trip, mixed in with some fun, some business, some value for clients etc along with the NAC at the end of it.

However, yesterday I flew home instead back to the shoreline of the Mediterranean coast.

I’ve seen both Grant and Gary before and listened to their podcasts – and they’re very good speakers of course.

But spending time back with my family was much more important this time around, despite the fact that I’d spent every day with them since my last road trip whenever that was back over summer maybe.

Perhaps as I’m getting older I’m ‘maturing’ into doing what ‘proper grown ups do’ (you know, responsible and all that)

I’m 47 and still feel like a 22 year old which I think is probably normal until the knees stiffen on a morning and I remember I’m older than I feel.

But I sense it’s more likely a realisation that their messages were no longer quite for me.

I may be wrong on this count of course and I’ll probably still listen to their message.

But my situation is different than most these days, but my mind still hasn’t quite come to terms with it, so I end up doing what everyone else is doing, which is HUSTLE 24/7.

Make yourself busy. Get WORK done.

Go to sleep that little but later and up that little bit earlier, add MORE onto your plate including unattainable results across far too many areas.

So I decided to stop.

To not do that.

And to come home instead.

I’m not reliant on my business to generate my income these days, in fact, my property income outweighs my business income significantly and will continue to do so as we follow up on our property sourcing deals and add more property into the mix.

So in other words, I don’t need to ‘Hustle’ and work 24/7.

But until now I hadn’t quite realised that yet.

That’s not to say the job is over.

There’s always a risk that one change in government policy can have a disasterous affect (even worse than Section 24).

It could be that national licensing of property comes in at £850 a property and it’s one massive hit all in one go – literally tens to hundreds of thousands of pounds having to be spent on a useless bit of paper because the councils need extra cash.

I realised as well that although I admire Grant and Gary, I no longer wish to be them (Perhaps I never did)

I just want to be me, but I also want to get clear on who ‘me’ actually is.

Comic Con showed me a side of people that were ready to freely express themselves as whoever they wanted to be, and whatever that happened to be was totally fine.

I’m not a “Grant Cardone” who has turned his addiction (on pretty much everything from sex to drugs to whatever else) into an addiction into business and cleverely managed to insert his whole lifestyle into it

– let’s face it there’s only one Grant Cardone and it’s great to aspire, but I think folks need to understand what’s under the bonnet to find what makes him tick and why he works the way he does.

I’m glad he’s there, I appreciate his position, I’m in Cardone University for example.

I’m also not Gary Vee (Although I do like to say the word ‘fuck’ a lot as if to highlight certain points).

But I disagree with the 24/7 HUSTLE PORN that he puts out there.

I think you can spend too much time working plus all the learning and being inspired instead of actually doing stuff that makes the biggest difference in your life.

So that’s what I decided to do – spend this week better organising myself to get the most out of life for me.

I’ve allocated time in my calendar to read more and work less.

I’ve allocated time to maintain the weight loss and increase fitness, but in what could be a balanced manner.

I hope everyone who goes to the National Achievers Congress get’s what they need out of it.

But I actually got more out of Comic Con than I suspect I would from the NAC.

And for some reason I’m really satisfied with that realisation.

Distractions! They’re everywhere we look.


Or don’t look (we see them anyway!)

It’s the business persons Achilles heel (mine too)

And when we first start out as business owners, we normally have 2 or 3 (or more!) businesses – and none of them are working very well.

And I’m very much the same.

But recognising when you’re taking on too much is vital.

And it’s ok to get one business up and running first and make it generate positive cashflow and then start up another is fine, as long as the first business doesn’t rely on you specifically.

Take my Digital Marketing Business for example.

When I first started this business up, I’d already decided that it was never going to be me sitting creating images and editing videos – especially when I can employ the right people with 10 years experience in doing just images or just videos.

It just made perfect sense to get the right people in to do the right jobs.

Which is why the business works so well.

Heck – I don’t even deal with the day to day clients anymore as they get a one on one content co-ordinator to speak with every 2 weeks to discuss what content they want created.

But what that then allows me to do is to check in with clients from time to time, get on the phone with them, check how everything is going, and allow them time to plan their business a little bit more with me on the call guiding them.

It’s a great symbiosis that’s working incredibly well.

And one of the extra benefits I’ve noticed with clients is that because we’re so organised in what we need from them, they automatically begin to systemise their own business.

Emails are now getting scheduled.

Plans are being drawn up well in advance.

It’s like the business is finally maturing into a well oiled machine because the planning allows much more to get done.

There’s still the distractions of course.

But they’ll always be distractions.

As long as it’s not interrupting your business growth because you now have the business systemised with regular content going out like clockwork, it doesn’t matter.

We now have clients taking a week off, and nobody even notices because the business is still firing on all cylinders.
So if you would like to experience the same, just drop me a pm.

So we spent part of yesterday planning next years holiday – campsite in southern France in Languedoc.

So we spent part of yesterday planning next years holiday – campsite in southern France in Languedoc.

I love planning well in advance – it’s easy to allocate funds for without using any credit.

So the idea is over a 10 month period you save whatever you need to hit the target.

So over 10 months, it could be £150 a month (£1,500)

Or if the holiday is £5,000 – then you allocate £500 every month.

I love work it out in this manner, as large purchases can be spread over a year or two.

Lets take the car (PICTURED) as an example.

This is basically £38,000.

So that’s £1,055 over 3 years and it’s paid for in CASH.

This means for the next 3 years, you drive a piece of shit until you’ve saved up enough money to buy this depreciating item.

You can save for anything like this.

Fancy a drone ?

You can get a DJI Mavic 2 ‘Zoom ‘ for £1100.

Thats less than £100 a month for 12 months.

Even better, buy 2nd hand at £900 – and by the time you’ve saved enough up, there’ll be more on the market and cheaper too.

Forward planning is what it takes.

Plan everything ahead, then start allocating funds.

Take your laptop for example – we all know that in 2 to 3 years, you’re going to need a new laptop.

So have a laptop fund.

£100 a month over 24 months will get you THE top of the range laptop.

So you should have that money allocated each and every month because ITS GOING TO HAPPEN – you’re going to need a new laptop.

So rather than use credit to buy an item that depreciates as soon as you buy it, use actual cash, saved up and allocated.

We live monthly, so we should budget monthly.

Never worry about the journey you’re on.

Working 40/50/60 hours is whats needed usually at the start to get you to the point where you can use that investment in time you’ve spent to get a return.

Funny, but the amount of time you put into something USUALLY gives an equal return

All things being equal of course (which they are not)

So as well as putting the time in what else do you need

– need to work on the right things
– need to get the right team in place
– need to maintain a positive mental attitude (no twitter, no news!)
– need to plug the right skill gaps
– need to identify which resources will accelerate your results

Sometimes the journey can take a few years, sometimes it’s 10-15 depending on what you do, how you do it and the amount of time and effort you put in to it.

The problem we sometimes face (including me) is that you don’t want to look like you’re working ‘too hard’ – you’re trying to make it look easy and that you know what you’re doing.

The reality is none of us having a clue really about how something will turn out.

Even if you do everything right, you can still lose.

Even if you spend all hours, you can still not get the result.

But the real results come from the growth you’ve just experienced from taking on the challenge.

And that my friends, is where most people stop.

They don’t want to work hard, they want it to come easy.

But you learn jack shit when it’s easy.

Your biggest learnings come from facing challenges and adversity, and this is what you want to experience (although the reality of going through it is painful, it’s where you growth will come from)

As you go from being a level 4 person with level 5 problem which you overcome, you become a level 6 person easily solving level 5 problems in the future.

But then you’ll have level 7 problems, and then you become level 8. And so on.

So don’t see these as challenges, treat them as ‘levelling up’, even to the extent where you choose that language (it works great for dealing with negative thought)

“I’m not having problems, I’m simply levelling up.

But here’s the thing. When you level up, you don’t feel like it – it’s so subtle that you really can’t feel it.

Its just when you look back in a few years, at that point, you’ll see your growth.

Why everyone should own a Media Department within their business

The more you post content, the more people will eventually see your stuff.

The more people who see your stuff, the more interest you will get.

The more interest you get, the more leads you will get.

More leads means more sales

More sales equals more revenues

More revenue means paying down debt or investing in your business or yourself.

So it makes sense to post more valuable content.

There are 4 types of content you should be posting.

1. "I EXIST" content

this type takes the form of images or short 'pattern interruption' videos - they show that you have a presence, show what you can do and maybe have a call to action. But the important bit is that "I EXIST" - and they're posted regularly.

2. ADD VALUE

​this type of post can be video, or images (providing tips for example) or it can be long form copy like this.

In fact THIS is an example of a post that adds value (I'm explaining how to get noticed more on Social Media, something everyone generally wants if they're running a business).

3. PROVIDE TESTIMONIALS

from people you have done work for - these can take the form of images (like the one shown - an actual testimonial from an actual client).

These reinforce that we do actual work for people who really do exist (not those made up reviews that we all see from time to time on Facebook).

And they provide social proof that you know what you're talking about.


4. GOING LIVE 

 this is what I call 'Pillar Content' - as it it's content that we can take more information out of, we can create smaller videos for example, or create a mini video series.

Sometimes we create a podcast out of it, or sometimes we get snippets to make into images.

I've even produced a document called "52 Topics To Live Stream About" - PM me if you want a copy (it's free)

The problem for most people however is this; how on Earth do you get to create ALL THIS CONTENT when you're running a business ?

- How do I create all those images, and make it look interesting?


- How do I create all those videos and have a topic to go LIVE about?


- How do I create all those video snippets - do I really have to go through all my own videos and watch them in the hope I can pull something out?


- How do I stay consistent because frankly, creating content is boring, time consuming but I don't trust anyone to do it for me?


And this is why I created my Digital Marketing Content Agency.


We know what works.


We have clients who


- paid for a years worth of content from just one deal they closed


- increasingly sold more books every month than the previous month for 6 months running


- sold out of their 1 day event (on two separate events!)


- Sold more books than Grant Cardone on Amazon for his book re-launch


- Have investors show their entire office the video we created for them and who then paid for her to fly to see them to do business.


And all of this?


Just £395 a month.


Here's the link www.daniellatto.co.uk/smma


You can keep posting once a week with no consistency and wonder how to make this social media thing work, or you can sign up with us and see just how easy it is.


Many people see marketing as a bolt on, something that should take up zero time, as though its getting in the way.


However, it's a vital add on to any business.


That's what social media is here for.


You want your own TV show - Go LIVE on Facebook.


You want your own Radio Show - Create your own podcast


You want your own newspaper - write content and post it one article at a time (like this one)


It's right there in front of you, you just have to dedicate the time to making it happen.


What about you - what are you going to create for your business?



.

Change the 90/10 rule that most people seem to follow.


The 90/10 rule is this.


90% learning, reading, seminars, podcasts, etc

10% taking action.

Flip it on it’s head.

90% action.

10% learning.

I’ve just going through ALL the training courses Ive done over the last 15 years – there’s been a lot !

BUT NOT ONE HAS BEEN PROPERTY.

Even though I own millions of pounds of property.

And I own all of this property because I took 90% action on it.

– When people called me crazy.

– When people called me obsessed.

– When people called me a dreamer.

20 years in, and it’s still paying more and more income each year while our debt decreases.

That gap is increasing every single year as rents slowly increase and our level of debt decreases.

So try this.

Instead of listening to a podcast while driving.

Try barking out orders to your team via a dictaphone to upload later.
– Stuff to create, pdf’s 
– to design, 
– adverts to place
– events to put in place
– list of podcasts/videos to record
– idea for free content to give away- etc

Turn off Grant, switch off Gary, put a team in place (We can do all your images, videos and marketing of course), and start barking out orders.

Start CREATING more stuff so that you increase your visibility.

If you’re not creating content, you’re consuming it.

If you’re not earning money, you’re spending it.

If you’re not persuading people, you’re being persuaded.

Now you will need the following

– a team to get shit done
– a dictaphone to record into
– an idea how to follow up with the team
– task management software (so the team can cross stuff off as it gets done)- a car to record your thoughts in (walking is acceptable)

Let me know how that starts working out for you !

To Grow Your Business, You Must Communicate

A large part of growing your business lies in your ability co communicate with your audience.

This can be through email, or increasingly, it’s through social media channels like

– Facebook
– LinkedIn
– Instagram
– Twitter
– Pinterest

And so it still amazes me that given that social media is free to use, business owners don’t get their Content Marketing Strategy in place.

Getting regular content written up, designed and scheduled weeks in advance can increase the velocity of business growth.

This is how you should be communicating with your audience, existing customers and potential customers :

– Facebook Lives
– Short 1 minute videos
– Images
– Written copy
– Reviews / testimonials
– Emails
– Website content
– Landing Pages
– .PDF’s

and most people just post a couple of times a week when they actually remember to do it, rather than have a coherent plan to create content and schedule it to go out on a regular basis.

And so of course, that’s where we come in.

Our ‘SMMA’ product (Stands for Social Media Marketing Agency) literally does all of that for you, it’s all completely tailor made and there are two price points :

💡£395 gets you images, videos and copy written – all of it scheduled – along with 2 30 minute coaching calls with a content co-ordinator each month.

📢 £595 gets you images, videos and copy written – all of it scheduled – along with 2 30 minute coaching calls with a content co-ordinator each month PLUS PDF’s, website updates (wordpress only), Landing pages and the like. It’s just like having your own marketing department.

And when you pick one, you can step back and focus on doing everything else your business needs to do in order to grow (admin, sales, product delivery, etc) and leave all the communication to your audience to us.

In fact the most common bit of feedback we get from clients is ‘I don’t know how I could have fit all this in’ because of the sheer amount of content we create each month for clients.

Reporting – oh, and you’ll want to not only see exactly what we’ve created for you, but you’ll also want to know what effect it’s had on your business.

For this reason, we give you a monthly report that, when connected properly to all the services, will give you Google analytics data (so you can see how many visitor you had), what was the best time to post and any information about growth.

It’s pretty powerful stuff.

Anyway – if you’re interested in having us do your social media marketing for you, and you want to free up more time in your day, along with improving the way in way you communicate whilst at the same time stepping up on your content, then click the link below and come and take a look.

Came down this morning to find wifey playing kids Monopoly with the little one.

Came down this morning to find wifey playing kids Monopoly with the little one.

I love that you can teach financial independence at any age so that they start to pay attention to the important things in life.

I’m not saying money is the most important of things, but it’s up there next to oxygen and love.

You know if you start investing in your 20’s, with a 7% annual return, that by the time you’re 65, it’s worth 21 times more.

So that car you bought for £10,000 in your 20’s was worth £210,000 by the time you’re 65.

That £100 handbag is worth £2,100 when you’re 65.

Literally every pound is worth £21.

Now obviously, you can’t invest EVERYTHING, you still have to survive, have fun and all the rest of it.

But people are creatures of extremes.

They either invest LOADS (like I did), or they invest not at all.

(Having said that, in my late 20’s I spent a lot on stuff I didn’t need – Porsche 911’s, £1,000 nights out and so on)

So a balance is needed.

It can start by cutting costs by £100 a month, and starting to put money into a Vanguard fund tgat follows the market via an ISA, or a SIPP for your pension for later on.

Either way – you gotta cut costs, move money into investments that pay you something back later, rather than costing you every year like cars and handbags do.

With my other 2 kids, at age 8 and 12, we played Cashflow 101 – and they GOT IT.

Hopefully some of those lessons will stay with them.

But the earlier they undertsand how money works, the greater the chance they won’t have a problem with it later on in life.

glengarry glen ross speech

The Glengarry Glen Ross Speech is one of the most iconic parts of a movie of the 20th century.

In Glengarry Glen Ross, Alec Baldwin even won an oscar for his 8 minute speech.

Not bad.

When you need a bit of a boost in motivation for your sales calls, just remember, that 2nd prize … is a Set Of Steak Knives !

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