Influential Business & Property Coach

10 Online Marketing Ideas to Promote Your Business on a Budget


Promoting a business is a never-ending challenge for small businesses. The Internet is constantly evolving. Just as you get one aspect of your marketing right, things change and you then have to adapt and change your strategies on a regular basis.

So, how can you get your name in front of potential customers when you’re just starting up and/ or when you’re on a shoestring budget?

Read on and find out how you can market your small business, attract more customers and build trust, even with a tight budget.

1. Fix 404 not found pages

If a visitor lands on your site for the first time and all they see is a 404 not found page, it doesn’t create a good first impression.

A 404 page is what users see when they try to reach a page on your site that isn’t found. This usually happens when they have clicked on a broken link, mistyped a URL or when the page has been moved or deleted.

Telling your first-time visitors that they can’t find the information they’re looking for after they’ve already made the decision to get on your site won’t help your business.

So make sure to constantly click on the links on your site to ensure they’re working properly and that they lead to the pages they’re supposed to.

2. Speed up your site

increase-site-speedThe next step is to speed up your site as this has a huge impact on conversions and Google rankings. In fact, it has been proven that decreasing the page loading time from eight to two seconds can increase sales by 74%.

Speeding up your site is vital because if a page takes too long to load, users will leave your site and, as a result, your bounce will significantly increase which will cause your rankings to decrease.

This will have an effect on your sales as lower rankings mean that potential customers will have a more difficult time finding your business in the search results.

3. Find content with potential and improve it

We all know that the majority of people searching the Internet don’t go past the first page of the search results. However, here is something you might NOT already know: you probably have lots of existing pages on your site with the potential to rank higher in the search results.

It makes sense to put a bit more effort into making those pages better and move them from page two or three, to page one of the search results.

How can you do this?

First you have to find those pages with potential. Google helps you to do this by providing a special free tool. Google Search Console is a free service offered by Google that helps you monitor and maintain your site’s presence in Google Search results.

You don’t have to sign up for Search Console for your site to be included in Google’s search results, but doing so can help you understand how Google views your site and optimise its performance in search results.

We recommend signing up for it. When you do, simply log into your Google Search Console account, go to Search Traffic -> Search Analytics and rank queries by Position. Anything that ranks between 10 and 20 is on the second page.

Use this information to determine which pages on your site have the potential to rank higher, and then make tweaks and improvements to those pages. Maybe you need to add more content to better explain what your product or service brings to the table, or maybe you’re missing images or meta descriptions.

4. Optimise Your Site for Local Search

Now, more than ever, search engine results are becoming increasingly personalised based on who is doing the searching and where they are located.

This is something you and your business needs to take full advantage of if you want to show up in the local search results when your potential customers are running a search on Google for local businesses.

The first and most important thing you can do is to set up ‘Google My Business’ properly and include all your business information such as phone number, physical address, website, opening hours and images.

The more information you provide on your Google My Business profile, the more likely it will be that someone interested in your offer comes across your name.

This information also needs to be present on your site and more importantly it needs to be accurate, up to date and consistent on all the sites where your business information is shared. This includes social media networks like Facebook, Instagram and Twitter.

5. Create Content for Every Stage of The Sales Funnel

What a lot of business owners forget is that not all the people who visit your site are ready to buy. Some might have just discovered your business and are curious to find out more about what you do. They might not even have a need for your product or service so they’ve obviously not looking to buy.

Others might be in the research phase and are looking into the various businesses that are offering what they might need to find out more. They’re not ready to buy either. There are also those who are ready to buy so they’re looking at their options and comparing prices and features.

All these people can become your customers, but you need to know how to nurture them over time, gain their trust and convince them that they have a need for your product or service.

How can you do that?

With great content. You need to make sure that no matter which steps of the funnel a potential customer is at, you’re there to help with information and advice.

Here’s how:
Awareness. At this stage you need to provide educational content that helps people solve a problem they’re struggling with. Think video tutorials, reports, checklists, podcasts, etc.

• Information. Now that they know they have a need and have started researching solutions, make it easier for them to compare. Create a survey to help them find the perfect product or service, or a table that compares various products.

• Evaluation. At this stage, people are looking at prices and considering whether the price is fair, and which business they should buy from. Make sure you provide the necessary information to position your product as an investment rather than a cost.

• Purchase: You’ve got this!

While this may sound like a lot of work (and it definitely is), marketing your business this way can increase your chances of converting visitors into customers, no matter which stage they’re at when they first land on your site.

6. Add Strong Calls to Action Everywhere

remind-clients-ctaEvery piece of marketing that you create – whether it’s a tweet, a blog post or an email newsletter – needs to include a strong call to action to draw in new customers.

It’s just not enough to add popular and relevant hashtags. And it’s not enough to add a pretty image to your newsletter. And it’s definitely not enough to write an informative blog post. You also need to clearly state how people can get in touch with you, read more of your content, work with you or buy from you. So you need a strong call to action.

For example, if you’re posting a tweet sharing an article from your blog, you’re going to add a call to action to entice people to click and go read the article. If you’re publishing an article on your blog, you should also link to other resources on your blog and also get people to sign up to get notified via email whenever you publish a new article.

Calls to action don’t have to be elaborate or ask much from your prospects. They can be as simple as asking for their opinion on a topic, suggesting that they use a specific hashtag when they mention your business, or asking them to sign up for your email updates.

7. Automate your email Follow Up

While social media can get more people talking and engaging with your brand, there’s still nothing as strong as email when it comes to driving sales.

There are lots of services that you can use to automate your emails to save some time. For example, if you’re a personal trainer you can set up automated follow up emails to go out to those who have finished their journey with you. In your email you could ask them to write a review that you can then share on your site, to recommend your services to their friends or to give them an incentive to ensure they’ll come back to you.

8. Repurpose Your Most Popular Content

One of the most difficult parts about creating high quality content on a regular basis is finding topics to write about to keep your audience interested. That takes a lot of time and resources. So, instead, why not try to breathe new life into your old articles and gain even more value from your most popular content?

Re-purposing your content can help you to extend the longevity of your content, it can give you a search engine optimisation boost and you can also make a bigger impact. And the best part? You can reach new groups of people that you might otherwise have missed.

Think about it. Some people like reading blog posts, others would rather digest that information in the form of infographics, videographics (or animated videos), podcasts, etc. So by re-purposing your old content and switching up the formats to present the content in new light, you can attract even more people.

Of course, you can also just give an article a quick refresh by adding and updating some new facts, statistics or images. That works too.

9. Offer Free Trials to New Customers

free-trial-lmA very effective way to acquire new customers is to offer them a free trial or some way to test your product or service. This not only helps to market your business and entice prospects to become customers, but is also a great way to gather feedback and make improvements where needed.

You can also ask for reviews and testimonials that you can then use on your site and social media channels to further market your business.

Offering prospects a free trial allows you to show them the value of what you have to offer. This is your chance to prove to them that your product or service is truly exemplary, and thus convert them into paying returning customers later.

10. Make use of Cross Promotions and Partnerships

You might not think so but cross promotions still work, no matter what business you’re in. For example, if you sell wedding dresses, go find event planners to partner with. If you’re a dog trainer, why not partner with veterinarians, dog grooming businesses, and even pet shops.

Don’t know how or where to find these local businesses? Search on Google, Yelp, LinkedIn and even Facebook.

You can promote each other or you can pay to get your business name in front of your partners’ customers.

What Burnout Really Is And How To Deal With It


Burnout has become a bit of a fashion statement like stress used to be used before and depression is used today.  These words get thrown around in order to get sympathy from people without any real understanding what the original term means.  Overstating what is happening with us has a real impact on us physically, mentally, emotionally and spiritually.  If you are going to overuse negatively impacting words then your language is going to become a detriment to your success and you need to keep it in check.

So first, let’s take a look at what burnout actually means rather than how it is used.

Burnout is the state reached when there is no more fuel left

Looking at what it means it is easy to see how people can overuse it and attach it to things which aren’t so detrimental.  Normally when people say it they mean any of the following:

  • Feeling tired
  • Not feeling motivated
  • Don’t know what to do next
  • Feeling like they’ve run out of options
  • Business is struggling
  • They’re struggling
  • Making unhealthy choices leading to tiredness
  • Not sleeping enough
  • And the list goes on

So if you or someone you know starts talking about burnout or how they are feeling burned out then cast your mind back to the list you’ve just read.  Could it be described better by one or several things you’ve read on the list?  Quite often I hear people classifying things the wrong way.  They don’t think about how it is impacting them and also the people around them.  Talking in a negative way regularly and being over the top with the level of negativity that you’re experiencing has an effect on the people that are around you most.

How To Deal With Burnout

add-fuel-to-avoid-burnoutLet’s take a look at the meaning of burnout again.  It is the end of a fuel supply.  There is simply no fuel left.  So what can be done about that?

Simply, the answer is to add more fuel.

That’s it.  No honestly it is as simple as that.

What is it that fuels you?  Why are you doing what you are doing?  Do you have bills to pay?


  • How much do you need to earn today to be able to pay those bills?
  • What can you do to earn the amount of money you need today?
  • Thinking about how you will feel knowing that you have covered your bills today, bring that feeling to making calls or whatever it is that you need to do.
  • Get that fuel inside of you before you pick up the phone

Once you’ve been able to pay your bills, you are into the zone of “What else do I want to bring money in for?”  Maybe you are wanting to

  • get a new car
  • buy some new clothes
  • redecorate a room in your house
  • pay for a wedding
  • buy a gift for someone you care about
  • have more money to give to a charity you like

Get into that zone next and bring that feeling to your work.  How much of an impact will that bring to what you need to do?

Once that fuel starts to disappear ask yourself

What is it that I want next?

By checking in with yourself like this you are giving yourself the fuel that you need to keep going.  The fuel source that you need can change many times throughout the day.  Oh and don’t be trying to put fuel in that you think you should want rather than what you actually do want.  That isn’t going to motivate you enough.  If what you really want is a gold Rolex covered in diamonds, don’t pretend that you are want to do something spiritual with your money.  Get the Rolex if that is what motivates you the most and once you have it the spiritual thing might be the next big motivator.  You have to do things in the right order and not what you want others to see you doing while pretending to have different urges and motivations.  People can see right through that anyway so just be honest with yourself.

So go ahead and get yourself fuelled up and then get the work done.

Daniel Latto Weekly Round Up 21st October 2016


The amount of content being released has now increased massively, so just to give you a heads up on what you may have missed over the last week I am going to release this round up every Sunday.  As you can see there is a great deal of quality content for you to look at so I have laid them all out easily for you.

Enjoy the content

Daniel Latto

How To Create Your Own 6 Figure Coaching Business In 12 Months

Today at 8pm UK time, I am running a live webinar teaching you how to create your own 6 Figure Coaching Business using the same methods that I used.  Now only was I able to create over £100k of business but I also did it while working less that before.  I even took 2 months off during July and August and still closed over £5k of business while doing nothing.

If you are wanting to become a 6 Figure Coach then come and join me tonight on this live webinar –>


give-value-debtLearn To Give Value To Yourself To Get Out Debt

I see so many people starting up a business in order to get rid of or lower debt.  They tend to miss out on some pretty important mindset factors before they start though.  If you know someone how is going through this, share it with them and help them out  Learn more


what-can-michael-jordan-teach-youWhat Can Michael Jordan Teach You About Business From The Court?

A lot of the things that I learned in business, I learned from playing basketball.  So many things in our lives are interchangeable yet we tend to dismiss them.  Take a look at this and see what you can start implementing today.  Learn more


podcast_72_-_why_your_support_network_is_vital_to_your_successWhy Your Support Network Is Vital To Your Success

When you have the support of those close to you in building your business, it makes the challenges become that much easier.  What do you do though if you don’t have that support around you?  Learn more


create-points-of-referenceKnowing How When You Are Changing Instead Of How To Change

When you start out on your journey, and also as you continue your journey, it is important that you create a system that helps you to recognise when you are changing and how much you are changing.  So many people get disheartened because they fail to recognise that they are moving forwards.  Learn more


podcast-73-stop-focussing-on-whats-not-working-and-how-to-ask-yourself-better-questionsStop Focusing On What’s Not Working And Start Answering Better Questions

Sometimes we get stuck in the problem, running the same negative thoughts around our heads as to why we can’t move forward.
In this podcast I talk about how to change your mindset and move from continually thinking about the problem (and coming up short every time) to actually thinking about how the solution would look like.  Learn more

adwords-highly-targetedGoogle Adwords For Small Businesses And Why You Should Be Using It

In this article I talk to you about how to use Google Adwords and why you should be using it.  Yes, Facebook is the big buzz platform but ignoring this on could cost you.  Learn more

Podcast 73 – Stop Focusing On What’s Not Working And Start Asking Yourself Better Questions


Sometimes we get stuck in the problem, running the same negative thoughts around our heads as to why we can’t move forward.

In this podcast I talk about how to change your mindset and move from continually thinking about the problem (and coming up short every time) to actually thinking about how the solution would look like.

We have plenty of time in the week to get stuff done, so this podcast should help you re-evaluate how you see the time you have.

Hope you enjoy it,

Daniel Latto


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Knowing When You Are Changing As Opposed To How To Change


One of the biggest focuses that you face as a new business owner or entrepreneur is how you have to change the way that you think and the way that you do things.  Yet many people start their own businesses and don’t even notice any changes happening to them at all.

One thing that people get wrong is that they expect some massive shift to occur where they will almost be dazzled by bright lights and they will know that some kind of miraculous event has occurred.  That isn’t how change happens though.  Often, without checking in on yourself and looking at where you are, it’s possible to go through major shifts that you aren’t even aware of.

So why does this happen?

Points Of Reference

create-points-of-referenceThe reason why we don’t notice these changes is that we lose sight of our points of reference.  When you start out and you don’t know anything you have a lot to learn and it can seem very overwhelming to decide what to do first and also to take everything in.  As you start to learn a bit at a time, your knowledge increases and your ability to learn and  think in a different way also increases.  These change are quite gradual so it can for a while feel like you are constantly going nowhere and then all of a sudden those things that you used to struggle with are now much easier and you are focusing on the next big thing that you need to do.

One of the ways of knowing when this is happening is to set points of reference before you start learning the new skill.  Kind of like,

When I know how to do X then I have learned another stage about this topic

You work out what your end goal for your learning is and you set way points along the journey leading you from the beginning right through to the final desired result.  Every week or two weeks depending on how fast you are planning on advancing, you can look at your points of reference and then see how much further on you are from when you started.  By doing this you are also giving yourself little victories along the way which is great for your mindset.  no longer are you burdened with getting to the end, but you are instead working yourself towards lots of little points of reference.

This can be for your business and also for your personal life.

  • Learning something that you can share with your partner
  • Taking up a new sport
  • Learning to play an instrument
  • Learning a language

while-ascending-to-your-goalsThere are so many applications that this is useful to you for.  Then when you look back on what you’ve worked on over the last 3 to 6 months you will see just how much you have achieved.  If you have really stuck into this you might find that you have surpassed your expectations.

If you are going to use this as a benchmark for you becoming a landlord then you can set points of reference up for all of the legal and financial aspects that you need to be aware of.  How much do you need to learn about marketing to source properties?  Create this structure for that as well.  Most of all, as you are going through your journey remember to look back and recognise how far you have come and how you have changed.



Podcast 72 – Why Your Support Network Is Vital To Your Success


It goes without saying that your Support Network is an integral part of your success in both Business and Property Investing.

There are many different aspects of support that are useful, and there are many places in which you can get your support.

But what if you spouse or partner doesn’t support you? What then ?

Here’s a quick podcast about getting the type of support you need in your life to help you achieve the success you’re striving for.

Daniel Latto


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Intensity – What Can Michael Jordan Teach Us About Business?


So today in this video I am going to be talking about what we can learn from Michael Jordan about business.  A lot of things that I learned about business I actually learned from playing basketball.

In life, many of the things that we do have transferable skills.  The difference is that most people don’t think like that and only look at things in one dimension.  When you start to look at the different things that are in your life and how parts of those can be mapped across to your personal and professional life, more opportunities for growth emerge.

What if you had a hobby, let’s say for instance basketball, and there was a strategy or a mindset that had to be adopted to reach a certain level in your ability to play the game.  Do you think that there’s a possibility that as you make that shift in how you play the game and the mindset attached with that shift that you could benefit from that in other areas of your life too?  What if that mindset shift could be applied to your business so you can close more sales?  What if your level of understanding between you and your partner improved as a result of that shift?

This is the kind of thing that this video will show you.  Take a look and see where you can apply this new learning.

So now that you have seen this video and seen how I have used what I’ve learned, what can you take from this?

Learning to take things from videos such as this is what is going to take you forwards.  I don’t mean by that , that you just watch it and then think

Oh that’s nice, I’ll remember that someday when I need it.

What I mean is that you learn one little nugget and then you go and implement it straight away.  You find an aspect of your personal or professional life that you can alter today by using what you have just learned.  Then you test it to see what happens.  You will invariably get feedback from that and you will know what worked and what didn’t work.

In the beginning you will get much more of what doesn’t work than what does work.  That is then your cue to alter things and find out how you an make it work for you.  Getting feedback like that isn’t a cue to give in like I see so many people do.  This attitude shift towards learning is what will take you and your business forwards.  It’s about taking what you can from what you get and altering it to fit you.

So what are you going to do today to start making use of this new knowledge.  Commit to just one thing if you have to but make sure that you do something.  If you’re not moving forwards, then you are going backwards.

The Importance of Giving Value To Yourself To Get Out Of Debt


Why did you want to get into business in the beginning?  What was it about having your own business that appeared more attractive to you than having a regular job?

For a lot of people it is the problems that come from having debt.  But debt isn’t really a problem in the right context.  If you have £30,000 of debt and you are earning £15,000 a year then debt is an issue for you.  If you have £30,000 debt and you are earning £200,000 a year then it isn’t an issue anymore.

This is one of the reasons why so many people start to look at having a business.  Sometimes you have to know what you don’t want, or want less of, to know what you do want.  For others it can be the idea of time freedom or achieving other lifestyle goals.  For today, we’re going to look at having your own business as a way of making debt that you have to be no longer an issue.

One of the great things about having your own business is the fact that you can generate larger amounts of cash, generally speaking.  To be able to get that kind of cash means that you need to be able to change the most critical factor in your life.  YOU!

The mindset that you need to hold down a £15k a year job is a different mindset that is needed to be able to earn, let’s say for instance, £100k a year.  You can’t earn that type of money in a business by thinking like an employee earning £15k.  It’s just never going to happen.

That’s why it’s really important to you that you start to make those mindset shifts straight away and not at some later date.  The later that you leave it, the longer it is going to take and the higher the chance or losing money you face and possibly failing in your business.

Add Value To Yourself By Reading And Listening To Podcasts

read-to-strengthen-gapsSo to do this you need to start looking at adding value to yourself, upgrade your skill set and upgrade the way that you think.  The first route that people tend to go down is to start reading books and listening to podcasts that help to improve the way that you think and give you skills.  This is all very important and by giving yourself discipline in this area you are going to advance much faster than those who just dip their toes in whilst being too afraid of getting wet.

One thing that I can recommend is that you read books about the area of life that you need to improve in and also that you read things that are going to change the way that you think such as “Think And Grow Rich” by Napoleon Hill or “Rich Dad, Poor Dad” by Robert Kiyosaki.  By reading books like this you are going to alter the way that you think and improve how you learn.  Always keep that intention in mind when reading.  If you haven’t subscribed to my podcast yet then you can do that here.  Each podcast I release is giving you something new to learn so that you are then expanding your mindset by listening to it.  this is one of the things that you need to be doing in order to alter your mindset.

Add Value To Yourself By Learning New Skills

job-in-a-call-centreWhen you start to learn more and improve your skill set you need to put those skills into action.  This is because when you are learning something new you learn twice.  The first time is by learning the theory and the second time is when you put those learnings in action.  What you tend to find is that you get to see where your strengths and weaknesses lie in the implementation of these skills.  It is one thing to know how t swim by reading books and watching videos, yet it’s a different skill completely to get into the water and learning how to keep your head above water while moving forwards.

One great way of doing this is by getting a job in the area of your weaknesses.  If you are really weak in sales then get a job in sales.  You can also drill down into specifics with this.  For instance:

  • Issues around cold calling customers – Work in an outgoing sales call centre
  • Issues with face to face sales – Work in retail selling to the public
  • Issues with selling high ticket product – Work with a company that sells high tickets items

The way to think about these jobs is as a kind of apprenticeship.  You are getting paid for learning skills.  You might not be getting as much as you would like to earn but you are still getting cash coming in.  While you are there learn as much as you can.  There are lots of people to learn from and they’ve put things into action while they have been doing that job so learn as much as you can until you can do it yourself and be able to transfer those skills to your business.  You can also learn about how the company gives value to it’s customers and see how that would translate to your own business.

Add Value To Yourself By Hiring A Coach

Another great way of adding value to yourself is by hiring a coach.  This gives you access to their knowledge base and also keeps you accountable to taking actions.  If you want to get results fast then this is the fastest way to do it.  One of the most important things though is that between the sessions you have to do what you’ve said that you will do or you aren’t making the best use of your time and your coaches time.  Simply paying for a coach doesn’t guarantee success if you want to spend all of your time watching TV or playing games.  You have to take action.

One of the things that I do with my coaching clients is that I run a group coaching session once a fortnight to teach them things and to go over what they need to be doing.  This, I have found, is a great way to keep yourself motivated between coaching sessions.  It give you the opportunity to be around like minded people that are on a similar path to you.  They also have access to a private Facebook group as well.  If they have any challenges or want to know anything then they are able to post in there and help each other as well.  If you don’t have a coach yet and you want to grow your business you can click on the work with me tab above.

Google AdWords for Small Businesses: Instantly Attract More Customers and Clients


Now that you have a website and a business that you are proud of are you ready to start instantly attracting more customers and clients?

Unlike other advertising platforms, Google AdWords has the power to start working and delivering new customers to your site right away. That’s why, when it comes to paid search ad spend, Google dominates with a massive 30%+ of the total worldwide market.

As a small business owner, the main thing you want is more customers’ coming through your doors. We realize that online Marketing can be overwhelming, but it’s something companies cannot ignore today.

No doubt you’ve tried Social Media, Search Engine Optimization, Video Marketing, and many other marketing avenues. Or maybe you’re like millions of companies who have yet to tap into the power of online marketing.

local-businesses-advertising-onlineAll of these methods are great, but they can take some time to start getting results.  AdWords, on the other hand, can provide immediate results if it’s done correctly. Otherwise, you risk losing money along the way, which puts you even more behind the curve.

If you’re new to AdWords, or been thinking about using it, it can appear to be quite daunting at first. There’s a lot that goes into setting up good campaigns that can help keep your business afloat.

However, first, you need to know what this platform is and why it’s so beneficial to businesses across the globe.

Let us tell you more about this fantastic advertising tool and explain why it is a great resource for boosting income and profits…

What is Google AdWords?

 AdWords is Google’s very own advertising service, designed to display paid ads not only within its renowned search engine, but also within its entire advertising network.

Allowing you to create a text ad focusing on a specific keyword or phrase relating to your business, the search engine then displays it whenever a user carries out a related search.

For example, an ad for a pet store in Leeds, West Yorkshire, might focus on “Leeds pet supplies”. Whenever a user searches for Leeds pet supplies, your ad will show up as a sponsored link.

The great thing about these ads? You only pay if a user clicks on the link within your ad, rather than paying to have it displayed. This makes it a very cost-effective solution, further enhanced by the fact you can also set your own budget.

Benefits of Google AdWords for Local Businesses

When your potential customers are looking for a local product, service, or business, they’re likely going to search for it on Google. They are looking for YOU and AdWords will help them CONNECT with you.

For a small business, Google AdWords can be a hugely successful method of driving traffic, marketing your product or service, and ultimately providing an increase in sales and revenue.



  1. adwords-highly-targetedReach Your Targeted Audience At The Right Time – Grabs people who are looking specifically for what you have to offer WHILE they are searching for it. To put this into perspective, Google’s search engine processes:
    • 3 MILLION searches per second
    • 100 BILLION searches per month
    • 2 TRILLION searches per year

This proves just how much consumers take to the web to find information these days. Therefore, your business should use as many digital means as possible to connect with this massive audience.

  1. Immediacy – Unlike organic search, PPC ads can show results rather quickly. So it’s a fast way to get calls and foot traffic coming into your business. Your campaign could be live in as little as a day or two so it can get things moving pretty quickly
  1. Localization – It gives you the ability to target people in a specific location AND can even show your location to users. This is perfect for businesses that need to target prospects in a specific geographic area.
  1. Highly Targeted – In addition to localization, you can create different types of targeting for your ads, including mobile targeting, language targeting, time targeting, remarketing, and more.
  1. Better Website Visibility & Traffic – While organic search engine optimization (SEO) tends to be the “slower” way to get a website to rank higher in the search engine results, AdWords can give your site more attention much faster. So it can help you meet short-term goals when it comes to getting more website visitors, traffic, and conversions (as long as your site is properly ready to convert).
  2.  Its Cost Effective – Contrary to popular believe, AdWords is not expensive when done effectively. You only pay when an interested person clicks on your ads, so as long as your ads are targeted properly, you will see an impressive return on your investment (ROI).
  3. You Control Your Budget – You can spend as little or as much as you want on your campaigns, allowing you to always work within your budget. A larger budget will yield better results, but setting it up will be time intensive. However, once everything has been set up you can run efficient campaigns in about an hour per week or less.
  1. It’s Flexible – You can start, stop, pause, and test your campaigns at any time within AdWords, so it is extremely flexible. For instance, if you want to try different search terms, just pause your campaign and re-start it whenever you want with your new keyword phrases.
  1. adwords-multiple-campaignsRun Multiple Campaigns – If you have different products, services, or marketing objectives, you can run a lot of different ad campaigns at the same time – you are not limited to just one. This allows you to fine-tune your targeting, perform in-depth testing, and really connect with those who are looking for what you have to offer.
  1. Easily Measure Results – With AdWords, you can measure every aspect of your campaign, including number of clicks, number of impressions, click through rates, conversion rates and more. This is unheard of with traditional advertising methods, such as newspaper ads, TV ads, and others.
  1. Competitive Advantage – Running AdWords campaigns give you the advantage over your competitors, most of which have not even tapped into this profitable marketing technique. Your business will show up high on the search results pages, which means you will get more clicks.



  • PPC visitors are 50% more likely to purchase something than organic visitors
  • Search ads can increase brand awareness by 80%
  • 98% of searchers choose a business that is on page 1 of the results
  • Businesses make an average of $2 in revenue for every $1 they spend on AdWords


Now that we have whetted your appetite about Adwords, you’re likely feeling a little overwhelmed. It’s exciting, but a lot to take in.

There are a lot of mistakes you can make along the way, but Google AdWords can be a really powerful marketing tool.  Besides, you don’t have to do it alone.  We are experts in AdWords and can manage your campaigns for you. By following our advice or letting us run your campaigns for you will guarantee your ads success.

We’re committed to providing our customers with top-quality services, meaning we always answer your questions, reply to phone calls/emails, and proactively reach out to you when we need to discuss any urgent issues.

If you’re ready to have a team of professionals handle AdWords for you, contact us today at for your free, no-obligation consultation.

Not Sure Where You’re Going? Then You Might Be Doing This…


I was thinking about a podcast that I did with Johnnie Cass (Podcast 8 if you want to listen to the whole range of content) and there was one section within that which I am going to go into more detail with you.  Johnnie is a great guy and he was one of the trainers when I did my NLP training with Chris Howard so mindset for us is a really important thing.

Johnnie was talking about a moment in his life when he left the UK and went back to Australia to live.  He wasn’t working at the time and he also wasn’t sure what he was going to do next.  He did one of the things at the time which most of us do with people that we know but we’re not really close to.  When they would ask him how things are going he would reply something like “Yeah things are going great right now.  I’m just working on some new things and seeing where it goes but everything’s good.”  The problem is that inside of himself he wasn’t thinking that and it’s something that we all do.  

We are told by so many of these top people like Tony Robbins for instance, that we have to feel on top of the world all of the time.  That we have to change our state when we aren’t feeling our best.  But is that really true?  If you are in a place where you feel a bit lost and you’re not sure where you’re going, do you really need to be changing that?

The Magic Of Feeling Crap

There are some days that you wake up in a morning and you don’t feel like you’re on fire and ready to hit everything full steam ahead.  According to the NLP world you have to do something to change that and make yourself feel great.  But what if what you’re feeling right now is actually the right way for you to be feeling in this moment?

lacking-clarity-in-directionWhat if by changing your state to ignore the feeling that is coming through you are actually taking a step or two backwards?

When you feel bad, it’s for a reason.  There’s some type of message coming through from either your body or your subconscious mind telling you that there’s something it’s either unsure about or isn’t right for you.  Sometimes you need to go through the bad feeling and see what it is telling you.  You might be trying to go down a path that isn’t right for you and the message is trying to stop you so that you can take the right path.  Maybe you haven’t got the right skill set yet and you need to learn some things first.   If you are feeling lost in your direction then it tends to come down to a few things

  • No clear goals in sight
  • Lack of direction
  • Lack of things to  do
  • Lack of motivation

Let’s say for example that your life is feeling upside down at the moment and you’re not feeling in control of what is happening to you.   You need to do listen to the message that is coming through telling you that there is an uncertainty and/or unhappiness that needs resolving.  Then you can do something that is unusual such as I recommended to a client of mine.

Her life had gone to the wall.  Her marriage had broken down, her husband took the kids and the house and she was left feeling alone and not knowing where to go.  So I told her to go out and do something different such as salsa dancing.  This then gave her the opportunity to embrace the uncertainty in her life by embracing it rather than trying to ignore it or fight against it.

When the snow comes, the buffalo stands and face the storm.  It never turns it’s back to it.

when-the-snow-comesThis is what you need to do too.  When those tough times come you need to listen to the messages and embrace the uncertainty.  That puts you in a point of control and shows your subconscious mind that even though there’s all of this stuff going on that you can still have fun and enjoy the ride.

So if you’re feeling stuck or lost at the moment, go out and create something that isn’t normal for you to be doing.  Give yourself that gift today.

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